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A key component of Renegade thinking is starting with the problem, not the solution. As a result, our solutions can take almost any shape - from ads to websites to promotions to guerrilla to, well, some of it doesn't have a name yet.
Blah. Blah. Blah. Integrated marketing is the most over-promised and under-delivered idea in the marketing world. If you are really serious about wanting an integrated program, call Drew. Once he is done ranting about the pitfalls of big-agency integration, he'd be happy to walk you through the remarkably simple process that led to consistently successful integrated programs, whether or not Renegade was responsible for all of the communications or a couple components.
Sounds good. Gimme some of that!
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