Brand experiences, whether physical or virtual, if done correctly can convert prospects into customers and then customers into card-carrying brand evangelists. These experiences are by definition interactive, encouraging dialogue and ideally an intimate and unforgettable dance between brand and consumer. Here are four thoughts on how to turn your brand experiences into dances of a lifetime...
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Insurance is one of those things that could put the brakes on considering a motorcycle. First of all, it immediately associates the act of riding a bike with the possibility of an accident, a really painful and possibly lethal accident. Nonetheless, if you are an insurance company who offers motorcycle coverage, then you would want to support the dream of owning the perfect bike...
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You may have Andy Bernard's car, but unless you were in Scranton, PA this past weekend you missed a real "The Office" experience. Fans gathered to compete in "The Office Games" to promote the official launch of "The Office" DVD Board and Trivia games...
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(from imedia Connection) Recent Nike and Visa campaigns provide true value to customers and prospects. Learn how to boost your brand through similar online strategies...
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(from AdAge) The better the value the marketer provides, the more time and attention they'll usually get back from their target. If the value delivered by the marketer is exceptional, then the consumer will pay back the marketer with loyalty and brand evangelism in good times and bad...
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(from Adotas) Are your springs loose? Perhaps your agency is on Ambien but many of us don't get enough sleep because we simply can't shut down our minds. We don't know how. We need help. The opportunity for Marketing as Service is a dream come true...
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A tiny grocery store on the corner of 28th and Lexington with every imported food on the planet. It's worth going in just for the smells, not to mention the extraordinary selection of spices, nuts, and my favorite, hot sauces...
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