As a friend of RENEGADE, you're probably the kind of person who craves information as inspiration. Here's some.
Maybe I had too much coffee this morning BUT I'm positively bursting with enthusiasm about the concept of Marketing as Service as both a timely and powerful way to cut through. Which leads me to the recently launched VISA Business Network on Facebook that I believe could be massively successful AND become the new poster child for Marketing as Service... read on »
On occasion, I've noted the differences between "service as service" and Marketing as Service but a recent article in AdAge obliges me to revisit this topic. The article "How Apple is Blurring the Line Between Marketing and Service" does a great job chronicling how Apple has really stepped up its customer service at its Apple Stores via orange-shirted "concierges." read on »
We talk a lot about the increasing value of mobile marketing and the accelerating usage of mobile phones worldwide to do everything from sending emails to making breakfast in the morning. But, do you really know how valuable the content and functions of your phone really are? read on »
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(From: Media Magazine) As the screens keep multiplying, content roams free. Dramatic changes in media overthrew the old models, and consumers took control: Nomadic media takes the evolution one giant step farther... read on »
(From: TAAN) A new term (at least to me) is "Marketing as Service" or "Marketing with Meaning" -- providing a useful service to the public/prospect/customer as a element of the marketing effort. There have always been some fabulous "promotions" that are directly tied to the marketers product. This is going a step further -- Actually being USEFUL to the audience... read on »
Quintessential NY gourmet grocery in a massive warehouse on the shores of Red Hook. Take a break in the outdoor cafe and watch the boats go by. read on »
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