As a friend of RENEGADE, you're probably the kind of person who craves information as inspiration. Here's some.
FROM THE BLOGS
dude, where's my suzuki?
a rose by any other name
i heart ny, then and now
calculate your office's sustainability
RENEGADE NEWS
make your marketing useful, like samsung and charmin
renegade espouses marketing as service
4 ways to get the most out of your brand experiences
I SAW NY
lobby lounge
| dude, where's my suzuki?
It's June and if I still lived in my home town of Newport Beach, I'd be waxing up my surfboard (if I had one) and heading for "the wedge" (if I actually knew how to surf). Okay, I admit it, I'm a wannabe surfer and still intend to learn before I die. As part of this aspiration, I dragged my wife to see "Surfwise," a fascinating documentary about the "first family of surfing." read on »
| a rose by any other name
Oh those crafty agency types, saying the same thing but calling it by a different name so that each can "own" it. And yes, we're just as guilty as everybody else with both the carefully crafted Marketing for Good and Marketing as Service concept descriptors...
read on »
| i heart ny, then and now
Before I moved to New York over two decades ago, I was a mere tourist enticed by slickly produced video vignettes showcasing the best of New York. So it is with some interest that I read about New York's latest effort to attract tourists to the Empire State in Media Post's Marketing Daily... read on »
| calculate your office's sustainability
Xerox is taking a green look at the wide world of office devices (printers, etc.) with the "Sustainability Calculator"... read on »
| make your marketing useful, like samsung and charmin
(From AdvertisingAge) After about half an hour of staring at the space where a plane should've been, we're granted the announcement we knew was coming: The 3:30 p.m. out of LAX is now the 4:50 p.m., which we all know means it's really the 6-something p.m. There's a brief period of eye-rolling before everyone goes back to their business, which in my case means huddling with a dozen other worshippers around the Samsung totem pole to which our BlackBerries and laptops are attached... read on »
| renegade espouses marketing as service
(From AdGabber) It would be easy to toss off this Renegade video which espouses its belief marketing should be a service to consumers rather than an intrusive method to get people to buy stuff. So, feel free to toss it of as yet another display of agency blather or give it a watch and then think. Have you truly changed the way you are marketing? read on »
| 4 ways to get the most out of your brand experiences
(From The CMO Club) #1. embrace marketing as service.
Because "marketing as service" provides a real value, magical things happen, prospects turn into customers and customers turn into brand evangelists... read on »
| lobby lounge
With views like this, it's hard to concentrate on your drink. High up on the 35th Floor of the Time Warner Center in the Mandarin Oriental, the Lobby Lounge is a perfect place to finish off the day. You'll feel like a million bucks as you look out over Central Park. If dessert is what you're after, try the hot chocolate with the cookie plate. read on »