Social networking has allowed consumers to reinvent brands, create content, and share experiences like never before. Facebook? MySpace? Talk about the tip of the iceberg. Tune in to the Renegade webcast, "Social Networks: Developing Your Strategy," on 05/22/2008 at 2:00 p.m. to see real examples, learn how to engage your audience through social networks, discover if social networking is right for you or your clients, and get a checklist of best practices...
To RSVP and learn more, click here. »

I gave a webinar a month ago for the PRSA called "What Recession? 9 Ways to Cut Through Regardless of the Economy." In that speech I talked about the idea of "dancing with your customers" as an aspirational goal for customer engagement... read on »

If you've had any doubt about the wisdom behind Marketing as Service then be sure to read the article in this week's Business Week called "Attention-Deficit Advertising." Acknowledging the mind numbing clutter of ads invading every spare surface (at Renegade, we call this "ad pollution"), BW notes that marketers are looking for "new ways to capture consumers' attention"... read on »

Using social media to gather and study stock information is a growing trend on Wall Street. Just check out Wikinvest, a free website that allows users to update investment news that has been gathered from all different forms of online media... read on »

I noticed some NFL team's utilizing social media really well during this past weekend's NFL Draft. In fact, the Giants allot an entire section of their site to hosting a fan gaming community... read on »

(From The CMO Club) The CMO Club, which has grown from a series of grass roots dinners into a bustling professional social network, has passed the 500-member milestone in under three months. Member 500 was Carl Cohen, CMO of Dulce International, a 25-year old global hospitality company... read on »

The CMO Club summit will feature Drew Neisser and Gene Kelsey (VP Retail Management, Panasonic) speaking on "Marketing as a Service: Gaining Real Competitive Advantage" on Tuesday, May 20, 2008. The intent of the summit is to enable CMO networking, sharing of ideas and helping each other be better CMOs... read on »

(From Brandweek) Panasonic is hitting the road and asking consumers to tune into the first Olympic Games being broadcast entirely in High Definition video... read on »

When the weather is nice, this bar with an enormous outdoor garden is a great place to rub shoulders with new people. To bolster your grilling and networking skills, go to one of their grills (this place is Bring Your Own Barbecue). read on »