Here at Renegade, we've taken "Marketing as Service" to a whole new level. A lot of agencies say they'll do anything for their clients. But when push comes to shove, what do they really do for you? Squat. That's what. Being a "full-service" agency means going the extra mile. That's why we launched Renegade's "New Services." Here, you'll find a comprehensive list of the services we provide for our clients. Free of charge. Click here to find out what we can do for you. »

Spent a week on a beach doing my best not to think about the office. Freed from the daily grind, I still found myself seeking examples of Marketing as Service. Ironically, great examples are few and far between, so here's a motley collection reflecting various stops on my trip... »

Toyota's commitment to selling more Corolla's is no laughing matter. This is their biggest selling model and has been since I bought my first car (a blue custom pin striped Corolla I named Quasimodo!) back in the 70's. So I am quite intrigued by Corolla's collosal commitment to comedy both offline and online...»

Last month we announced the extension of The Gizmo Challenge. After culling through comments on TheDrewBlog.com, and many emails, we've found ourselves a winner! Congratulations, Linsey Tully, be on the lookout for your prize: a pair of retro-style Panasonic headphones!

Here's the winning submission:

"A hair dryer that has speakers for your TV while drying your hair. Believe me when I say I would use it. I'd call it the "Double hot air blower" (get it?) Especially appropriately named during this very long political season."

Thanks to all who participated!

This month saw two airlines ease the travel burden by using marketing as service in the offline and online worlds... »

SoundTapper is a website that allows perplexed music lovers to find that song they can hum, but can't repeat a single lyric. Just hit the space bar to the song's beat and the site will populate a list of possible matches... »

From PRSA: Whether the U.S. economy is officially in a recession or just depressed, communicators need to make the most of marketing activities despite budget restraints said Drew Neisser, CEO of Renegade, in a free Webinar titled "What Recession?" offered March 14 by PRSA...»

From Chief Marketer: The era of Web 2.0 has brought to life a culture of passionate online users-the Netflix enthusiast, the fantasy football participant, the avid Flickr fan, the bakery connoisseur, the RSS/news aficionado. They share an active spirit of participation and the desire to make their niche interests a part of the collective conversation online. They create the dialogue, they direct others to content and they can make branded messaging prolific. All you need do is listen. »

This warehouse right outside of PS1 is covered in graffiti from artists from all 5 boroughs. And, anyone can paint these walls with permission from the art director. »