As a friend of RENEGADE, you're probably the kind of person who craves information as inspiration. Here's some.
I had a Japanese client many years ago who loved the movie Gung Ho. Funny enough, I had great relationship with this particular client and I did indeed make him laugh... »
A few green morsels for you before you break for a Friday night cocktail. First up, check out the introductory video for a new-to-me website called Viropop. The premise of the site is that green is the new pop and they waste no time lambasting some epic greenwashing especially by the car industry... »
The green and mobile marketing revolutions are crashing together into one huge (actually, it's pretty small) concept... »
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Charmin has rolled out its fancy-pants restrooms in Times Square for the second straight holiday season... »
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From iMedia Connection: Like a well-struck golf shot, new marketing programs are not always a hole-in-one but can be a mixed bag of flawed execution and occasional good fortune... »
From Internet Marketing Report: I typically start the New Year with ideas to improve myself. This year I'm applying that critical lens to my life as an Internet marketer... »
From Adweek: While brand ambassadors are a good, inexpensive way to extend a brand's reach, ambassador programs require a good deal of supervision to ensure that the brand is being represented properly, says Lara Bass, vp of client services at Renegade, an experiential marketing agency... »
From Brandweek: Why are decidedly low-tech methods finding so much favor at a time when the Web and digital gadgets have purportedly revolutionized the marketing business? Much of the reason is the high-tech methods themselves... »
From The Los Angeles Times: It's an old maxim in the ad business that promotional messages outside the home succeed because they're harder to ignore. General Motors Corp. is putting the theory to the test in Los Angeles with what it describes as a total landscape domination campaign for the Saturn Vue and Aura, two new hybrids...»
From the outside, it looks like a pile of boxes. Inside are unique spaces for exhibitions and events like Get Weird (every Third Thursday starting January 2008). To get there just look for the huge, neon sign reading Hell, Yes! »
Thank you to everyone who participated in last issue's green survey. A third of all participants placed green initiatives high in their marketing plan. The most common goal in going green was to generate PR impressions (33%), followed by the aim to reach a specific target. Two car companies were singled out for their green tactics, as well as Whole Foods and the educational program Free Rice. Here is an in-depth look at what you had to say:
Where do you rank green initiatives in your 2008 Marketing Plan? Very High - 8% High - 33% Medium - 25% Low - 25% Not in marketing plan - 9% What is your main goal in going green? Save the earth - 17% Generate PR impressions - 33% Reach a specific target - 25% Increase revenue - 16% Not going green - 9% What company do you feel has set the best example in green marketing? Why? Toyota. In spite of the recent controversy they delivered the Hybrid to the mainstream which remains a tremendous move forward. Honda. Their CAFE is best. Whole Foods - it is what they are truly about from the products they sell to the way they market their products - from the conception of how their food is grown and manufacured to the way it is carried into our homes. And, considering that our family & friends most commonly refer to them as 'Whole Paycheck' obviously, their prices attract the green too! What a concept! Free Rice. |
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