As a founding sponsor of the AST Dew Tour, Panasonic enjoys a prominent position at this five market action sports competition. With this level of visibility, it would be easy to simply show up, give away free stuff to draw a crowd and call it a success. Instead, Panasonic delivers a thoroughly engaging interactive experience...

I've talked a lot on these pages about the opportunity for marketing to move from talking at consumers to providing them with a genuine service. One of the best examples I've seen of this is Nike+, a program designed to help runners be runners...

This summer, Zaz LaMarr purchased several pairs of shoes for her mother from Zappos. Her mother passed away that same summer, leaving Zaz with all of the shoes, and little time or patience to send them back within the 15-day return period...

When Panasonic.com went about rebuilding its web site for the first time since the site launched, the initial order of business was solving a series of complex design and content development challenges...

The first installment of 'The Cut Seminar Series,' Tap Into Your Audience With User Generated Content, sought to demystify the ever-expanding world of UGC and demonstrate its latent potential in any marketing mix. From user-generated commercials reinventing brands, to user-generated reviews driving sales and bloggers shaping public opinion, marketers must understand this emerging medium to stay current.

It's a pretty safe bet that all marketers now know engaging in social media can be a gamble. But the question is whether opting out is really a choice. By most accounts, one of the smartest moves a marketer can make is to solicit, and interact with, consumers' comments and critiques about their brands...

Renegades are undoubtedly dogged, unstoppably curious and unnervingly imaginative. This month we're proud to announce the addition of Gin Chang, Brian Roman, Cheryl Jean Claude to the Renegade team.

An "olde tyme" candy store open since 1937 on the Lower East Side. A treasure trove of old school candies that you probably haven't seen since your childhood, e.g. wax lips, squirrel nut zippers, chocolate babies, razzles, zots, bottle caps, etc.

Just because we're not kids anymore doesn't mean we can't dress up for Halloween. In fact, it's an annual tradition. Each year we award prizes for both best costume and wackiest pants. Here's a sampling of this year's shenanigans.