Drew Neisser and Shana Lory dive into the fickle world of teen-centered websites. In this article from Chief Marketer, they reveal 10 up-and-coming websites that reflect the teenage mindset and interests, with examples of how marketers are participating.

On September 17, LuxuriaMusic launched "Get Turned on at LuxuriaMusic.com." This guerrilla marketing campaign, conceived and executed by Renegade, not only encourages the public to "Tune In. Turn On. Make Out" but also promotes safe shagging by distributing free condoms. Utilizing user generated content and wild postings; Luxuria hopes to bring the essence of its vintage-styled programming to life.

The notion of Marketing for Good is not new. It is, however, a courageous approach that often draws skepticism from bankers and accountants. It is not for the feint of heart and it usually takes a genuine commitment from an iron-willed CEO who believes that doing well by doing good is not just the right way to do business but they only way they can do business. These types of champions are rare and yesterday they got even rarer with the passing of Anita Roddick, the founder of the Body Shop.

I don't know a heck of a lot about car engineering so it has been easy for me to say "hey Detroit, can't you just build a car that gets 100 miles per gallon and better yet, doesn't pollute?" This plaintiff cry is powered by multiple clichés including "ignorance is bliss" and "if there's a will there's a way." Well, dag nabbit, it looks like those dern Germans have figured out how to make a car, a luxury car for that matter, that runs on hydrogen and emits little more than water.

You're Sara Lee. You are trying to promote your wheat bread in a country that's promoting better eating habits. What better way to get the idea across than to work with the state of Kansas,who's known for wheat production?

Our Renegade "Saw-mer" Day was titled EZ2BGOOD and it revolved around giving back to our community in fun and imaginative ways. Split into five teams of ten, Renegades hit the streets to bring one of the five Marketing for Good categories to life. Giving out hugs, directions, encouragement, entertainment, and more to the citizens of New York proved to be a fun experience for everyone. (The after-party was not too shabby either.)

Evolution is the only place in New York City to purchase human skulls, giraffe hair bracelets, stuffed mandrills, and meteorites. A veritable cabinet of curiosities, the store is a miniature version of the American Museum of Natural History.