President Drew Neisser discusses the implications of social networking 2.0, with help from account planning director Shana Lory and Renegade trendspotters Ivy Buckley and Emily Vernon.

Renegade lives up to its marketing for good mantra by redesigning the Gilda's Club Worldwide website, giving a new look to cancer support.

For years, the prevailing wisdom was "don't judge a book by its cover." Now, for many products, it's only about the cover. A New York Times article (by the most appropriately named journalist in the world, Louise Story) provides an excellent overview of this trend noting how marketers like Pepsi, Kleenex and Coors Light are enlivening their packaging with increasing frequency.

Dutch design agency Springtime has come up with a great idea: Bike Dispensers. Convenient drop-off locations around cities would allow for one-way rides, less pollution, congestion, and more exercise. Where do we sign up?

I had to give this one a mention just because of how clever it is. Allstate's Campaign is 'The Evolution of Car Insurance', and it not only shows the consumer how to evolve by saving $434 a year, but does it at rival Geico's expense by making fun of both of their trademark mascots (the lizard and the caveman) at the same time.

I have friends who won't drive in Manhattan. They feel the hand/eye coordination skills required to navigate the city streets are the same as the pod race drivers from Phantom Menace. Luckily, Microsoft has made driving in the city a bit easier, and definitely more fun.

A non-assuming street-level bar leads to a candle and rose petal lined stairway draped in blue light. Take it down to the lounge, which resembles a romantically lit Arabian undercroft. A maze of rooms gives a more intimate feeling, and you won't find yourself struggling through crowds to hit the bar.