02.13.2008 Drew Neisser, iMedia Connection Recession marketing: be brave or be gone. Renegade encourages marketers to be brave in tough economic times among nine concrete suggestions.

01.08.2008 Shana Lory, iMedia Connection Internet Marketing Resolutions: Don’t Rest on Your Laurels in 2008 Shana Lory and Lydia Snape provide through guidance for making your Internet marketing worth every penny this year.

12.31.2007 Joan Voight, Adweek The New Brand Ambassadors Renegade's VP of Client Services, Lara Bass, talks about a whole new generation of brand ambassador.

12.03.2007 Alana Semuels, Los Angeles Times Saturn ad blitz set for L.A.'s outdoors Renegade discusses the difficult road American automakers travel in California.

12.03.2007 Brandweek Giving the consumer an experience Renegade identifies why large companies are moving beyond TV to create interactive brand experiences.

11.26.2007 Becky Ebenkamp, Brandweek Pimp My Radio Renegade interns turn it on for Luxuria Music blasting site usage up 18% with 'Tune In. Turn On. Make Out.' guerrilla campaign.

11.20.2007 Drew Neisser, The Wise Marketer Top Ten Marketing Trends for 2008 In 2008 marketers should avoid over-hyped opportunities and focus instead on measuring their campaigns' success, one satisfied customer at a time.

09.18.2007 Shana Lory and Drew Neisser, Chief Marketer Top 10 Up & Coming Teen Sites Drew Neisser and Shana Lory discuss how successful teen sites engage the finicky, aloof, but potentially lucrative market. "Top 10 Up & Coming Teen Sites".

09.10.2007 Kate Maddox, B To B Second Life has some firms second guessing Drew Neisser weighs in on the marketing potential (or lack thereof) in the virtual world of Second Life. You can read more about the limitations of Second Life here, courtesy of BtoB Magazine. "Second Life has some firms second guessing ".

08.20.2007 New York Times People and Accounts of Note Lydia Snape, fresh off a six month sabbatical, rejoins Renegade as senior vice president and digital development director. "People and Accounts of Note".

08.06.2007 Mike Yamamoto, Crave (CNET) Drive a Battery-powered Car, Neuter a Bunny A look at panasonic oxyride batteries includes mention of the campaign for which we were named Brandweek's 2006 Guerrilla Marketers of the Year: "Neuter Your Bunny".

08.01.2007 Drew Neisser, iMedia Connection A Marketer's Guide to Emerging Social Networks With help from account planning director Shana Lory and Renegade trendspotters Ivy Buckley and Emily Vernon, president drew neisser discusses the implications of social networking 2.0.

07.26.2007 Design Interact Renegade Gives New Look to Cancer Support with Redesign for Gilda's Club Worldwide Renegade lives up to its marketing for good mantra with a recent Gilda's Club engagement

07.03.2007 Scott Mayerowitz, ABC News 'Simpsons' Kwik-E-Mart Comes to Life Drew Neisser chats with ABC News about the transformation of 7-Elevens to Kwik-E-Marts.

06.25.2007 Kate Maddox, BtoB Magazine New Markets, New Tactics BtoB Magazine takes a closer look at our work for BearingPoint.

06.23.2007 Michael Paoletta, Billboard Magazine From Hippie to Hip Head Renegade Drew Neisser chatted with Billboard Magazine about the rise of green marketing, and the perils of not going green.

06.04.2007 Kate Maddox, BtoB Magazine BearingPoint Rolls Out Branding Campaign BearingPoint turned to Renegade to concept and produce a fully integrated rebranding campaign - the first such effort since BearingPoint changed its name from KPMG Consulting in 2002.

05.31.2007 Levent Ozler, Dexigner Renegade Does Good Renegade gets a pat on the back for creating a new site for New York-based non-profit Children for Children, which includes a blog for CFC staff and a custom Flickr treatment.

05.14.2007 Becky Ebenkamp, Brandweek Boston Bomb Hoax Scares Up More Guerrilla Business What's the lasting impact of the Aqua Teen Hunger Force bomb scare? Ironically, more interest in nontraditional marketing. Renegade CEO Drew Neisser weighs in.

04.28.2007 Steve Hall, Adrants DoubleClick Closes ad:tech in High Style High praise for the DoubleClick Advertising Exchange launch party at ad:tech, which Renegade put on at the W Hotel in San Francisco.

04.17.2007 MediaPost people on the move MediaPost welcomes several of our newest Renegades, including Patti Kim (interactive account supervisor), Rody Perez (resource manager), Lian Chang (art director), Joel Perler (senior account executive), Erin Bakersmith (account coordinator) and Evan Schiller (junior copywriter).

04.03.2007 O'Dwyer PR, Drew Neisser uncle ben's cabin Head Renegade Drew Neisser thinks of marketing as a service, not merely messaging about a product.

02.02.2007 Time, Jeremy Caplan how yahoo! aims to reboot Time asked for Drew Neisser's take on the portal war between Yahoo! and Google. Drew obliged.

02.02.2007 The New York Times, Louise Story a boston marketing stunt that bombed, or did it? Resident guerrilla marketing expert Drew Neisser weighs in on the Aqua Teen Hunger Force stunt.

02.02.2007 MSNBC did boston ad stunt really backfire on turner? Renegade founder and CEO Drew Neisser talked with MSNBC about Turner's lingering public relations headache, and whether marketers have any responsibility to the world at large.

02.01.2007 O'Dwyer PR, Drew Neisser guerrilla marketing gone bad Head Renegade Drew Neisser analyzes the Boston bomb scare and comes down hard on Cartoon Network.

2.01.2007 ABC News guerrilla ads gone wrong Renegade CEO Drew Neisser talks to Nightline about guerrilla marketing. Watch the video.

01.17.2007 Women's Wear Daily, Valerie Seckler asia's pop culture influences keep going west A look at Asia's growing cultural influence, and the continent's impact on marketing. With analysis by Renegade CEO Drew Neisser.

12.17.2006 Crain's New York Business executive moves Give a warm welcome to Jeff Vinick, who recently joined Renegade as creative director.

12.05.2006 Promo Magazine renegade marketing wins $10 million bearingpoint account We're proud to announce a big Renegade new business win - the BearingPoint global marketing account. High fives all around.

12.01.2006 Multichannel Merchant, Drew Neisser forward march: where we're headed in 2007 and beyond Renegade CEO/Fortune Teller Drew Neisser talks about 2007 in his annual marketing predictions.

12.2006 Admap, Drew Neisser the tidal wave of brand democratisation The relationship between consumers and brands is rapidly evolving, and it goes way beyond user-generated content.  Renegade CEO Drew Neisser explains, and offers marketers a six-point plan for survival.

11.20.2006 Brandweek, Kenneth Hein the golden arches rains McDVDs on consumers Brandweek reports on "Rainy Sundays," a Renegade campaign for redbox. You can find redbox - the leader in automated DVD rentals - inside many McDonald's.

11.20.2006 Brandweek, Steve Miller car and driver sees growth engine in word-of-mouth More coverage of "The First Drivers Club," the word-of-mouth marketing program developed by Renegade with BzzAgent for CAR and DRIVER.

11.20.2006 Brandweek 2006 guerrilla marketers of the year Renegade has yet again been named one of Brandweek's Guerrilla Marketers of the Year.  What made us worthy this year?  The "Neuter Your Bunny" campaign, for Panasonic Oxyride batteries. This honor was bestowed on Renegade in previous years for campaigns for HSBC, IBM and Panasonic (again).

11.13.2006 MediaDaily News, Tom Siebert car and driver revs up rpms: reputation per mouth Renegade, BzzAgent and CAR and DRIVER have teamed up to create "The First Drivers Club," a community where advertisers can hand over actual keys to actual enthusiasts to test-drive and talk about new cars and accessories.

11.09.2006 The New York Times, Stuart Elliott army’s new battle cry aims at potential recruits New York Times advertising columnist Stuart Elliott recently reviewed the Army's latest marketing efforts, and asked Head Renegade Drew Neisser for his take.

11.05.2006 BusinessWeek, Pallavi Gogoi banning borat Should Kazakhstan really ban Borat? Renegade CEO Drew Neisser says no, and gives some advice to the country's board of tourism.

11.01.2006 Media Magazine, Liz Tascio Renegade -- the idea culture Renegade is featured as an Idea Factory in the current issue of Media Magazine. CEO Drew Neisser and creative lead Noah Brier talk about the Renegade culture and discuss a few campaigns from our greatest hits collection.

10.25.06 renegade honored at interactive media awards ShareTheAir.net, the critically acclaimed action sports site Renegade created for Panasonic, has again been recognized.  This time, it's an Interactive Media Award for Outstanding Achievement in the category of Sports.  The IMAs "recognize the highest standards of excellence in website design and development."  And we thank them.

10.24.06 renegade wins w3 award for panasonic dvd-recorder site Make room in the trophy case.  Renegade has won a W3 Award for web creativity.  This praise has been lavished on the Panasonic DVD-Recorder site, which you can see here.

10.16.06 PETA Media Center panasonic wins peta's 'glitterbox' award for animal-friendly ad Renegade's Neuter Your Bunny campaign for Panasonic Oxyride Batteries was much talked about last summer. And thanks to PETA, now it's officially award-winning.

10.12.06 Chief Marketer, Drew Neisser the 2007 marketing arena: take your best shot Want to know what the future holds? Head Renegade Drew Neisser tells us in his annual predictions for the wonderful world of marketing.

09.20.06 Creative Department Expansion at Renegade Marketing Group 2006 has been a good year for Renegade, with strong account growth and several new business wins. Here to help the creative department with all the extra work are Lillian Coryn (Associate Creative Director), Michael Surtees (Senior Designer), Yuliya Parshina (Motion Graphics Designer ), Phil Ramunno (Flash Designer), and John Lee (Junior Designer).

09.15.06 Todd Wasserman user-generated content is this year's product placement The Next Big Idea conference was held in New York last week, and our own Drew Neisser was a panelist. Much of the discussion centered around user-generated content. You can read some of Drew's thinking here, courtesy of Brandweek.

08.23.06 SellingPower buzz marketing part 3 with drew neisser SellingPower sat down with Renegade CEO Drew Neisser, looking for his take on creating buzz-worthy brand experiences. Drew reveals what marketing ideas really cut through and why. Watch the video here.

08.15.06 The New York Times, Saul Hansell marketers trace paths users leave on internet The unintended release of AOL users' search data has created a stir around online behavioral targeting. The New York Times tracked down Renegade Senior VP Lydia Snape for her expertise.

08.07.06 Brandweek, Barry Janoff the good, the bad and 'the oxymite' Brandweek weighs in on the latest twist in the battery wars. In 'Oxyrider,' the new TV spot from Panasonic Oxyride batteries, Bully Oxymite and his alkaline rival meet again. This time it's a wild west showdown, and our hero proves the extreme power of Oxyride.

07.17.06 Communication Arts site of the week More high praise for ShareTheAir.net, designed by Renegade for Panasonic. Design Interact, part of the Communication Arts Network, has named it Site of the Week. "What we find different, and like, about this site, is that although they've used a grid-based approach, no one section has the same layout. Never tedious or predictable, the random interpretation actually encourages exploration."

07.16.06 Time Magazine, Jeremy Caplan will aol finally go free? Can AOL crawl its way back to the top? Or, in a world dominated by Google, Yahoo! and MSN, can we live without a fourth major portal? To find out, Time Magazine dialed up Head Renegade Drew Neisser.

07.11.06 YouTube interview with renegade trip hunter The Word of Mouth Marketing Association recently held a two-day conference on viral marketing, and our own Trip Hunter was asked to speak. After wowing the crowd, Trip kindly answered a few questions on our "Neuter Your Bunny" campaign, and how Renegade approaches new business. Watch it on YouTube. Then pass it on.

07.07.06 AdCritic.com panasonic airs it out Renegade and Panasonic teamed up with Girl Skateboards, one of the sport's most creative teams, to promote this summer's Dew Action Sports Tour. The result is sharetheair.net, which features product demonstrations, photo blogs and short videos shot by the pros, plus a user-submitted video contest for the amateurs.

06.15.06 AdCritic.com panasonic - neuter your bunny June 14th was Neuter Your Bunny Day, sponsored by Panasonic Oxyride Batteries. There's only one way to celebrate. And while four lucky bunnies may not agree that "celebrate" is the right word, they'll live happier, healthier, longer lives thanks to Renegade.

06.14.06 The New York Times, David Pogue neuter your bunny day The Times' resident technology expert David Pogue covers the Neuter Your Bunny campaign, which starts a lively and somewhat disturbing discussion in the Comments section.

06.12.06 Brandweek, Barry Janoff dept of animal husbandry: knives out at panasonic Renegade's "Neuter Your Bunny" campaign for Panasonic Oxyride batteries kicked off its first promotional event with a new kind of "freebie" by sponsoring five bunny neuterings at a local NYC veterinary hospital...GO bunny power!

06.05.06 Time Magazine, Julie Norwell out to beat the bunny Time Magazine weighs in on Renegade's Neuter Your Bunny campaign for Panasonic Oxyride Batteries. The battery wars - and bunny castration - have officially earned a spot in the national conversation.

06.05.06 ClickZ News, Enid Burns panasonic tweaks energizer in bunny-themed campaign Panasonic's Oxyride Batteries have got a lot going on right now. From Action Sports fun to "bunny neutering" activities, check out all the fun!

06.04.06 USA TODAY, Theresa Howard emerald nuts goes far with wacky pitch Drew Neisser gives kudos to Emerald Nuts for using a smart mix of old media with new to create a cool campaign.

06.01.06 Grocery Headquarters, Richard Turcsik special guest stars Is product placement going stale? Grocery Headquarters wheeled their cart to the Renegade section and asked CEO Drew Neisser. Drew discussed what still works and what's a waste, and talked about a recent Renegade placement on The Apprentice.

05.17.06 AME Info iaa attracts top notch speakers for outside the box conference CEO Drew Neisser has been invited to Jordan to speak at the Advertising and Marketing Communications Conference 'Outside the Box'. Talk about cutting through to the other side of the world...

05.05.06 CNNMoney.com, Parija Bhatnagar what not to get mom for mother's day If you're thinking of buying Mom some leftover Easter candy for Mother's Day, maybe you should check out this CNN article that made sure to find out what gifts didn' t make Drew Neisser's list this year. His wife couldn't agree more.

05.01.06 iMedia Connection, Noah Brier and Drew Neisser what to expect from cgc Renegade execs predict that the branding opportunities of the future lie in filtering, repackaging and ultimately paying for quality consumer-generated content. Here's what's coming at you next!

04.27.06 Chief Marketer, Drew Neisser bathrobes expose marketing reality of "the apprentice" Everyone knows what happens on-camera, but Drew Neisser's behind the scenes look at a marketing challenge faced on "The Apprentice" shows how "glamourous" our industry really is. A true story that Renegade Marketing Group lived through one weekend, proving to those of us behind the scenes that marketing is no game to be played by amateurs.

04.12.06 Forbes, Tom Van Riper don't let the customers drive What's the secret to an effective interactive marketing campaign, one that allows consumers to help tell the story but that also keeps control of the message in the company's hands? With all the clutter out there, a winning marketing message today requires taking risks, according to Renegade Marketing Group Chief Executive Drew Neisser. Here's why.

04.06.06 Women's Wear Daily shopping, or just browsing? the net-net of women on the web Renegade Account Planner Extraordinaire Shana Lory fills us in on what women want when shopping for clothes online.

04.05.06 New York Times, Julie Bosman when consumers can write the ads At first glance, the video looks like a typical 30-second car commercial, but it quickly devolved into something quite newsworthy for the ad industry to digest. The New York Times asks Drew Neisser why GM decided to take the risk with consumer-generated content.

03.08.06 New York Post, Janet Whitman nbc chases web pirates in another snl rap attack When the Post wanted to know what NBC was thinking, they asked Drew Neisser for an insight that really cut to the core.

03.05.06 TrendWatching.com brand spaces and empathy In their March 2006 newsletter, trendspotters picked up on the HSBC BankCab program yet again. This time it's all about how HSBC spreads the love within an "empathy brand space." Interesting stuff.

02.28.06 Marketing Management, Kotler & Keller marketing spotlight: hsbc Guess what we found included in the 12th edition of this acclaimed textbook that illustrates the basics of good marketing? Renegade's HSBC BankCab program as a prime example.

02.27.06 Adotas, Drew Neisser exploring the d's of word-of mouth: why any marketer needs to discover, deliver and diversify A smart take on 3 fresh tenents of WOM, as discovered by our own "D": Drew Neisser.

01.23.06 AdMap, Drew Neisser pursuing the perfect brand experience Every customer interaction is a potentially memorable brand experience. Drew Neisser tells you why.

12.19.05 Brandweek the game: afl gets anniversary cards; panasonic goes to picabo street Picabo Street has joined Team Panasonic to promote the 2006 Winter Olympics in Torino, Italy. Look out for some frosty Renegade online coming soon...

12.8.05 PROMO Xtra, Patricia Odell panasonic creates game around 'lady in red' Promo Xtra is seeing red...the Lady in Red, that is. Panasonic's online mystery game is still going strong. And that Swiss Bank Account is still waiting to be claimed, so what are you waiting for?

12.3.05 WOMMA new speaker: drew neisser Drew Neisser is a featured speaker at the biggest word of mouth marketing event ever!

12.05 Event Marketer, Loree Stark hi-def action Consumers get interactive on Panasonic's road tour, with an engaging experience in high-def.

11.28.05 New York Times, Julie Bosman if it's after midnight, then it's time to market to young men The nighttime is the right time for reaching guys and Oxyride's leading the pack with some nocturnal marketing that's got everyone missing their curfews!

11.23.05 AdBUMb, Drew Neisser marketing face-off: a perspective What do professional hockey and brand marketing have in common? Lace up your skates and glide into predictions for 2006!

11.15.05 Chief Marketer, Drew Neisser marketing face-off: a perspective on 2006 Want a taste of what's to come? Drew Neisser on the tactics marketers will be taking in 2006.

11.11.05 AdMap, Noah Brier viral marketing: making the right connection Viral marketing may be a gamble, but Renegade knows viral...and we're feeling lucky!

11.09.05 The Wise Marketer, Drew Neisser marketing trends for 2006 - a clash of methods Will 2006 be the year of the marketing "face-off"? Drew Neisser thinks so, and based on his prediction record, maybe you should take a closer look.

11.07.05 Brandweek, Kenneth Hein news analysis: marketers' brand new world has free coffee, cabs, coifs Renegade's program for HSBC is at the forefront of a trend that really extends itself as an interactive service for consumers. Check it out.

11.04.05 STORES Magazine, Susan Reda scenes from a (virtual) mall Don't know what a Yubber is? Drew Neisser does, and he has something to say about it.

11.02.05 Agenda Inc. Live Feed panasonic's offbeat approach to youth market The power of our Oxyride campaign keeps people talking.

11.02.05 NY Times, Stuart Elliott skewering tradition to sell a new battery to the Oxyride fever continues to spread! Learn about Renegade's Oxyride campaign, and how its changing the face of youth marketing.

11.01.05 ClickZ, Kevin Newcomb panasonic targets power-hungry device users Renegade launches Panasonic's new battery in a very unexpected way. Are you up for it?

10.26.05 Marketing Vox panasonic online campaign ends where tv campaign began Renegade has everybody talking about our new Color of Mystery microsite. Find out more here.

10.26.05 Promo Xtra panasonic turns tv mystery into sweeps Renegade leveraged some beautiful television commercials for Panasonic to create a colorfully enticing online mystery.

10.26.05 ClickZ, Kevin Newcomb panasonic brings tv campaign story online Renegade picks up where a TV commercial left off to create a powerful online mystery that's got everybody talking...and thinking.

10.24.05 Event Marketer youth marketing: panasonic brings oxymites to concerts, campuses Renegade brings the Oxymites to life for Panasonic's new Oxyride batteries.

10.26.05 Promo Xtra panasonic turns tv mystery into sweeps Solve The Color of Mystery for your chance to win a Swiss Bank account. How cool is that?

10.10.05 The Delaney Report catching the virus Viral Marketing isn't for right for every project, but Drew Neisser gives insight into how it can really cut through.

10.25.05 Chief Marketer, Tim Parry buzz marketing comes under fire Renegade has taken a strong position against stealth marketing over the years. Here is Drew Neisser's most recent statement on the subject along with others in the industry.

10.12.05 Chief Marketer, Tim Parry presence marketing helps hsbc build foot traffic Working with Renegade, HSBC ran the Smart Wheel promotion and increased bank-traffic like you wouldn't believe! Who says banking can't be fun?

09.15.05 Incentive, Maggie Rauch get experienced Here's a look at how top brands, like the NY Jets, make the most of face time with their target audience.

09.02.05 AdFreak.com, Celeste Ward skateboarding video promotes panasonic AdFreak checks out Panasonic's website for the Dew Action Sports Tour...and they like what we've done.

08.25.05 Event Marketer hsbc targets new customers with 'smart' events Renegade jump starts HSBC's newest promotion. Pretty smart!

08.22.05 Business 2.0, Thomas Mucha fear and soothing How global terrorism, war, and our troubled times are changing the way marketers communicate with customers.

08.03.05 Promo Xtra renegade taps wiesler Meet Renegade's new managing director!

08.01.05 Business Week, Robert Berner and David Kiley global brands HSBC is a big winner...and all it took was a little cutting through with Renegade.

07.27.05 Promo Xtra new york jets going guerrilla Renegade gets Jets fans in the mood for football...in July!

07.25.05 ClickZ News, Kevin Newcomb massive brings full-motion video ads to games Renegade develops some seriously cool Panasonic creative for full motion video on Massive's video game network.

07.14.05 Business 2.0, Thomas Mucha dodge gets its freek on Renegade's own authority on what's cool on the web gives his thoughts on Dodge's new "Unleash Your Freak" campaign.

07.07.05 Business 2.0, Thomas Mucha big mac daddies Business 2.0 ask Renegade Marketing for our thoughts on McDonald's search for "street cred."

06.27.05 DM News, Mickey Alan Khan hsbc swings for golfers in big apple HSBC gives in to the inner-golfer of every New Yorker, and hits a hole-in-one. Especially with Annika Sorenstam, the No. 1 female golfer in the world.

06.20.05 Brandweek, Kenneth Hein panasonic boards for hi-def Panasonic hooks up with the Dew Action Sports tour for a truly Hi-Def experience.

06.14.05 Promo panasonic tests guerrilla "angels" to plug plasma tvs Panasonic has dressed its field reps as angels who are motoring around Angel Stadium of Anheim on scooters this month spreading the gospel of its plasma TVs.

06.13.05 About, Pamela Parker panasonic promotes plasma "heaven" Meet Panasonic's new spokesangel.

06.10.05 Promo Xtra, Tim Parry hsbc restarts drivefree Check out what Promo Xtra has to say about HSBC's Drive Free Challenge!

03.01.05 Business 2.0, Thomas Mucha they want their fuse tv How did Fuse TV do it and do it well?

01.01.05 AdMap the secret of marketing creativity Drew Neisser sheds some much needed light on the truth about marketing creativity and better ways to reach the ever-elusive consumer.

11.26.04 CNN.com drew neisser, renegade marketing CNN's Global Office has a few questions for Drew Neisser about Drew Neisser. Meet the man who knows a thing or two about cutting through.

10.20.04 Direct Marketing Association, Valerie Seckler doubleclick strikes gold The headline says it all! See how Renegade helped DoubleClick shine at the Direct Marketing Association Conference.

10.11.04 Brandweek, Robert Siegel you'll see this alligator later Brandweek asks "Why is Lacoste so hot?" and Renegade delivers the answer.

09.30.04 Business 2.0, Thomas Mucha have blog, will market Corporate America is climbing on the blogging bandwagon and Renegade definitely has something to say about it.

09.21.04 Chicago Tribune 'have you heard?' Stealth advertising puts products and pitches everywhere... and you may never know.

09.14.04 Business 2.0, Thomas Mucha hot teen action! Fuse knows that music is a doorway to youth culture. And they're beating MTV at its own game.

07.30.04 Wall Street Journal, STEPHANIE KANG teen 'stylizers to revive' sales The Wall Street Journal investigates the use of "stylizers" and ask Drew Neisser for his point of view.

07.28.04 WWD, Valerie Seckler prosumers: give them something to talk about Meet prosumers, and find out why influencing them is fundamental.

06.22.04 USA Today, Theresa Howard thinking outside the tv box USA Today turns to Drew to understand why the Web is as an increasingly important component in most products' promotion.

05.19.04 Remix technics website launches See what the buzz is about for Technic's new website.

02.09.04 B to B, Kate Maddox guerilla marketing can build brand, relationship Drew Neisser spells out how guerilla marketing changes the game for b to b.

12.01.03 Brandweek guerilla marketers of the year Whether for Panasonic or HSBC, Renegade likes to win big. Looks like Brandweek took notice.

05.19.03 Brandweek, Todd Wasserman all hail new york's most knowledgeable cabbie Get the lowdown on HSBC's Bank Cab Promotion.

We here at Renegade like to dress up. Wigs, fangs, fishnets... it's quite a team.