Alas, summer is over. Schools are in session. Lessons are to be learned. To this end, we’ll introduce you to four recently launched books, and offer a sneak peek of Drew’s first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing, which is now available for pre-order simply by clicking here!
Listen Up
Grit to Great by Linda Kaplan Thaler and Robin Koval

This book is like mainlining inspiration, offering an adrenaline rush of accessible advice on achievement. GRIT is an acronym for Guts, Resilience, Initiative and Tenacity: the four characteristics Thaler and Koval link to personal and professional success. By showing that so-called ordinary people have done extraordinary things, Grit to Great encourages readers of any age to “do vs. dream.”

Think Big, Act Bigger by Jeffrey Hayzlett

Though his approach is significantly different from Thaler and Koval’s, Hayzlett’s book is also meant to inspire greatness. Peppering his book with enumerable stories of the power of positive thinking, Hayzlett is not one to pull punches. Taking the near cult status of TED (Technology, Entertainment, Design) Talks to task, Hayzlett says “TED has often led to too much change in the wrong direction — away from helping people become a bigger “you.”

Contagious: Why Things Catch On by Jonah Berger

Published in 2014, this book is well worth re-reading in anticipation of the familiar yet tortuous request from your boss for a brand video that “goes viral.” It turns out that there is a “secret science” behind contagiousness, which Berger reveals with his acronym, STEPPS (Social Currency, Trigger, Emotion, Public, Practical Value and Stories). Filled with excellent case histories, it is no wonder this book is a bestseller.

Shareology by Bryan Kramer

Our previously newsletter offered a more detailed look at Shareology, a book that examines how human-to-human sharing is actually transforming the economy. What we didn’t share was Bryan’s acronym (which he actually attributes to his wife, Courtney) to help prevent inappropriate sharing.That gem is TITS, which stands for Think It Through Seriously — yet another reminder that social media should not be left in the hands of amateurs.

The CMO’s Periodic Table: A Renegade’s Guide to Marketing by Drew Neisser

While this book doesn’t offer an acronym, it does present a carefully organized examination of the art and science of marketing as explained by 64 amazing masters of their craft.Through interviews with the likes of GE’s Beth Comstock and AmEx’s John Hayes, Drew breaks down marketing into a manageable mix of elements for pros and novices alike. Launching in early December, you can learn more or pre-order it at