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When Larry talks about his love of Wine and the challenge for wine marketers to strike a balance between the subjectivity of taste and the objectivity of branding, you know you’re not in for your typical wine conversation.
Larry's career is built on striking that kind of balance. He reorganized new media consulting companies Organic and later KPE, whose clients included Sony Playstation, Polo Ralph Lauren and Warner Brothers. Prior to that, Larry was a vice president at Sapient and the CMO of Ubi Soft Entertainment, a global software an entertainment company. Before Ubi Soft, Larry was as an account supervisor at Foote, Cone & Belding on the Zima launch and was a brand manager at Frito-Lay on the CHEETOS and DORITOS brands.
Ask Larry which California cabernets are drinking really well right now.
Larry gets stopped on the street at least five times a week by people who need help.
You're all so pretty. Where are the rest of you?
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