|
-
Position Panasonic products as the perfect accompaniment to the action sports lifestyle.
|
|
-
Action sports fans are all about creative expression, social connectivity, and community experience.
watch video
|
|
|
|
-
Sponsor the Dew Action Sports Tour for the fifth consecutive year, offering activities like athlete autograph signings, an instant-win game, product demos and camera loans.
- Launch Sharetheair.net, a destination site for the action sports community with celebrity photoblogs, AST info, and a video submission contest.
|
|
-
The "Share the Air" ground campaign at the Action Sports Tour, reinforced by the award-winning microsite SharetheAir.net, helped raise Panasonic's Net Promoter Score a whopping 40 points - strengthening Panasonic's reputation as the go-to CE brand in the action sports world.
|
|
 |
