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Provide a genuine service by making it easy for all types of consumers to find what they are looking for the first time they visit Panasonic.com.
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Redesign the site from the ground up to facilitate product research, streamline the shopping experience, and offer post-purchase support.
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Our research revealed that Panasonic.com visitors want to find what they are looking for in one visit to the site.
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70% of visitors are looking for specific product information. 15% are looking for post-purchase support.
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Over eighteen months, Renegade conceived, architected, designed, and programmed the new site.
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This labor of love leveraged Panasonic’s "Ideas for Life" brand promise while streamlining navigation into three key tabs: Shop, Learn & Support.
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Learn content became flexible, expanding with the degree of user interest.
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The redesigned shopping experience greatly accelerated the time from arrival to product selection to purchase decision.
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"First visit resolution" has improved dramatically.
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Forrester ranked the site 1st in the consumer electronics category. eRetailer gave the site top marks.
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