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Internet pioneer has perceptual baggage |
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Needed campaign to re-invigorate and unify |
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Cut through B2B clutter of staid communications |
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DoubleClick's target wants to work smarter not harder so they have more time for things they really love to do |
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Jaded advertising and web publishing professionals |
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Creative thinkers both on and off the job |
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Appreciate products/services that help them get on with it |
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"Empowering Originals" campaign extended from an internal rallying cry and branding program to TV ads, trade shows, DM, collateral, newsletters and website re-design |
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