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Your company does it all. They make all kinds of products, offer all kinds of services and advertise across a variety of platforms. But you're moving to a new brand identity with a single image and single creative voice. You're looking to apply this to your online brand. And that's where we come in... |
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| Extend Panasonic's offline identity to create a consistent brand experience across the breadth of their online presence (websites, applications, microsites, media, promotions, etc), while ensuring effective and intuitive web architecture. |
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Affluent consumers and early adopters, age 18-34. |
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Finding this the perfect opportunity to assess the architecture of Panasonic.com, we restructured the information flow of the site, bringing a more uniform approach to content delivery, applying consistent and intuitive navigation to help users access the content they want.
With this groundwork established, we then translated Panasonic's new offline brand identity into a web-savvy style that could be applied across the company's entire web presence - from complex integrated web applications, to single iblaster units. This included the development of a consistent color palette, font set, navigation scheme, content tone and more, all in a manner flexible enough to extend the designs to Panasonic's many niche audiences.
Finally, to ensure effective implementation of the web guidelines across the many Panasonic groups, we created their first detailed online Style Guide, to be used in conjunction with the templated files. |
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| The updated look and feel for Panasonic.com was lauded by industry analysts, and more importantly, user feedback has indicated a significant increase in content value and ease of use. |
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