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| Build relationships between Panasonic and consumers by encouraging visitors of Panasonic.com to join ClubPanasonic - an engaging microsite featuring exclusive content. |
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Potential and existing visitors to Panasonic.com, or owners of Panasonic products who have a varying interest in electronics. |
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The best way to build lasting relationships with consumers is to make them feel as if your company was doing more for them than the competition.
Hence ClubPanasonic.
By joining the Club, users get access to special sweepstakes, promotions and offers, in addition to helpful product tools such as a home theater design center and interactive operating manuals. With fresh content constantly being added to encourage return visits, users have enjoyed a Panasonic branded radio player, weekly CD and DVD reviews from Rolling Stone Magazine, and especially Nitrix Series Racing - a popular online car racing video game modeled after cool-looking Nitrix CD mini systems. |
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| There are now hundreds of thousands of ClubPanasonic members, who each receive a well-read monthly newsletter that increases visits to Panasonic.com. The newsletter also has an extremely low opt-out rate, further solidifying the value and success of ClubPanasonic. |
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