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To generate interest in and sales of Bowne's various tax compliance solutions.
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Bowne's customers and prospects aren't quite sure which combination of compliance solutions best matches their filing & financial needs.
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For the oldest continuously operating company in the United States, Renegade turned to classic and enduring fairy tales to tell Bowne's story as a provider of solutions that fit "just right." The heart of the campaign is an online compliance configurator that quickly and easily identifies the best compliance solution for each prospect. Traffic was driven to the configurator through highly targeted print advertising, email and direct mail.
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The "Fairy Tale" campaign exceeded expectations on all measures including site traffic, lead generation and sales conversion.
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