CABLEVISION OPTIMIST NETWORK

DEFINE THE CHALLENGE

Increase loyalty and reduce churn among small business customers.

A-HA! INSIGHT

Small businesses in the greater New York area faced difficult economic challenges and a growing sense of isolation from their service providers.

KNOW THY TARGET

Conceived and executed by Renegade, The Optimist Network consists of both physical events and an online social network. The purpose of both of these elements is to enable small businesses to help each other AND provide reasons for small businesses to be optimistic. All the marketing materials including email, postcards, online event registration, event signage and PR deliver a strong sense of optimism and tie back to Optimum Business’s commitment to helping small businesses succeed regardless of the economy.

CLOSE THE LOOP

Launched at the end of 2009, The Optimist Network program has received rave reviews from highly appreciative customers across the tri-state area. The networking events have been well-attended and the online network is gaining traction as a place where small businesses can help each other succeed.