Subscribe via E-mail

Your email:

Posts by category


Current Articles | RSS Feed RSS Feed

Hashtagging for the Cure: Celebrities promote charity through Twitter



“Stars- They’re just like us!” This is what US Weekly, Star, People, and all the other tabloid magazines want us to believe. Now, celebrities are taking a stab at proving that they are in fact regular people who have the same everyday interactions as the general public through social networking sites, such as Twitter. There is an overwhelming response to these tweets by the celebrities’ fans, and by following a celebrity on Twitter, fans additionally have access to conversations between fellow celebrities on Twitter, allowing the average person to feel like they are involved in the lives of those they most admire.


The rapport that is built between celebrities and the public also allows for a successful promotion of causes deemed important by celebrities. One endeavor involves actor Nathan Fillion, who, following actress Alyssa Milano’s example, asked his followers to donate $1 to clean water projects in developing nations in lieu of a birthday present.

Screen shot 2012 06 18 at 12.12.23 PM





Also on a mission, Oprah suggests that everyone participate in her thank-you game on Facebook. The game encourages people to thank those around them and then press the “I said thank you” button, adding their comment to the total thank-yous recorded on Oprah’s Facebook page. Those who press the button are then encouraged to publicize their well wishes on Facebook or Twitter in an effort to spread gratitude all over the world. 

Screen shot 2012 06 18 at 12.08.16 PM

The constant interaction on social media with the people we usually see on the screen provides the feeling of a personal connection when these celebrities refer to their followers as “friends” or “buddies.” This kind of intimate address is what inspires fans to become advocates.  Nathan Fillion’s campaign goal of $50,000 has already been exceeded by $10,352 just from his wish of “no more than a dollar” per person. Because people feel that they have a relationship with the actor, they react to his request as they would to that of a friend, with acknowledgments like, “[I’m] donating because I should, but also because it’s my favorite actor’s birthday!” and “Happiest Belated Birthday wishes to my favorite person in the entire world.” Fillion’s followers spend time with his thoughts and exchanges on a daily basis and want nothing more than to follow through on his request on his special day. These people then proceed to retweet the actor and the tweet’s message expands beyond just his following.

 Screen shot 2012 06 18 at 12.10.33 PM


Josh Duhamel, actor and husband to Fergie of the Black Eyed Peas, goes so far as to promote a charity foundation in the bio section of his Twitter account. He also recently shared his story of animal adoption with The PetSmart Charities organization and is encouraging his followers to do the same in the fight to end animal homelessness. Screen shot 2012 06 18 at 12.04.43 PM  





The organization’s partnership with a celebrity – a common strategy – is taken to a new level with their additional Twitter support and endorsing. Not only do these celebrities constantly tweet about their causes, but they reward those who mention donating to these foundations and those who just promote them in general with a retweet or a response. For fans that have been waiting for the day that their favorite celebrity would finally acknowledge their existence, it is a dream come true. As other followers notice the celebrity’s response, an incentive forms for them to spread the message further themselves. 


Twitter users who may not be fans of a particular celebrity are still made aware of these causes through their friends who follow the star, or even through celebrities they do follow, who are helping their friends promote a cause.  After “Community” actress Allison Brie tweeted, “Good cause alert! Happy Birthday Nathan xoxo,” along with a retweet of Fillion’s original message, donations to the Charity Water organization were not limited to fans of Fillion and Milano, but included those of Brie, her show, and her co-stars as well. 

Screen shot 2012 06 18 at 12.10.52 PM

The promotion of charitable organizations through Twitter, ultimately becomes mutually beneficial for both the celebrity and the cause they are advocating. While the celebrity earns a more humble reputation and is seen as more than just a distant god of the screen, their cause gains continuous recognition and support, which substantially contributes to their goal. 


The recent number of Twitter interactions with our favorite celebrities has increased so dramatically, that it even surpassed the total of shows dedicated to the Kardashians on the E! Network. As a result, Twitter has become perfect outlet for the rich and famous to promote their various causes. The advocates and their followers work hand in hand to successfully benefit a plethora of organizations. So, the next time you’re stalking your favorite “Glee” character’s Twitter account, and you decide to retweet their message or respond, “Can’t wait to help!” remember that you are taking part in the advancement of goodwill along with the rest of the Twitterverse. Why, you’re practically a celebrity yourself.

-Arielle Lewen


Now that there may be a realistic cool with the ticket, you'll find it precious time totart making plans for leg and even " leg " increased prada saffiano tote bag, whichhould end up distressed throughout ones own replacement affordable handbags. Go for washboard, practicaltyles designed for seen in the daytlight and even delight in inome stretched, heeled replacement affordable handbags they'll renovate ones own gucci Sukey tote bags amazing eveningwear. An important wobbly top notch on metallichades is definitely the appropriate accompaniwoment for one great particular date and even feels splendid once teamed withuperkinny replacement affordable handbags. Designed for amart start looking within the pleasurable several months, top at some of ballethoes together with a lightweight, batwing top notch for one floaty, though competent believe. An important well-tailored whitehirt moreover feels wonderful through some of darkkinny chanel outlet will be totally accessorised along with a small cardigan in the home office. To make ones own clothes a pro and even perspective landing sides, you are able to atronghoulder fake hermes handbags that should account balance ones own top notch 50 percent of and even sides totally and even be certain you now have the internet business enjoy ticket. Trim down orkinny meet replacement affordable handbags can be appropriate particularly when teamed along with a old classic, included whitehirt as well as a jacket top notch. Decent replacement affordable handbags can be some other very important and even which can be presume ones own time in " leg " heights can be over, amall heel bone andome punch butt pointy forefoot are equally annoyingly, many people to make ones own clothes a benefit. The crucial to help you adding to that small gravel start looking may be to selection grunge through almost adults glamour. Presume passed wrist band t-shirt mixed with a lovely golden durant as well as a challenging and even very difficult replacement affordable handbags and even hermes victoria bags combooftened utilizing a pinklip and even alash in green lipstick. 
Posted @ Friday, July 04, 2014 2:34 AM by zsdz
Comments have been closed for this article.