SAW A GOOD IDEA

The most enlightening seminars from Advertising Week last Wednesday ad Thursday were the Wired Innovation Roundtable and New Thinkers… New Thinking. They covered the topic of how to create great ideas and make them actually happen in a social media world. 

Feeding creativity is sometimes a hard thing to
do, and in todays digital age it has to be applied just right to be

effective. One of the panel’s most interesting tips was not to fight
social media. People tend to reject it at first, but as a 
tool anyone can use it to advantage and it should be included in every company’s marketing
plan. Panelists suggested not adapting your brand to a social media platform but instead finding the
platform that fits best with your brand and goals. It is crucial to
simplify and make your page as user friendly as possible. You have to take risks. Without great risk there is no great reward. And most importantly don’t be afraid of failure, it will

happen and most great ideas spark from a failed one. Use your
non-successful ideas and spin them to a successful one.

My conclusions at the end of Ad Week about how

business is moving and what we should be doing:

1-      A purchase is all about the need to feel identified with a brand.
More than a purchase it is a reflection of who you are (or want to be)
to the world. If you achieve that relationship with your consumer you
will get consumer loyalty.
2-      To create this relationship it is important to use social media to
get a conversation going.
3-      If you as a brand tell a person to look at your ad they probably
wont, but if you get a friend to do it they probably will (word of
mouth on the web is key) Get people talking.
4-      Advertisers use to tell people what to buy and how to buy it.
Success today is listening to what the consumer want you to sell and
how to sell it to them.
5-      Make the purchase an experience, and make that experience as easy
and simple as possible (seemly effortless) but entertaining.
6-      Mix media, combination of resources and partnering with brands
opens your brand to new audiences.