You’re in the back of a taxi cab or walking down the street when you catch sight of a green-leather passport. Maybe you’re in it for cash. Maybe you’re a good citizen. Either way, New York shop Cossette Post is betting you’ll open it…and find yourself looking at an ad for Carlsberg beer.
The effort positions Carlsberg as a worldly, sophisticated choice, with the tagline, "Drink with a world of friends."
Launching on Feb 1st in NYC, watch out for it.