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Social News Roundup | October 15,2014

  
  
  
  
  

1.  Social network campaigning

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A new study by the Facebook Data Science Team reveals what politicians are talking about and what issues are dominating the landscape during midterm elections. Read more...

 

2.  Word games

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Using the correct word when creating content can generate more likes, shares and retweets. Which words made the cut? Read more…

 

3.  The Huffington Post reigns supreme!

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With more than 9.4 million shares, The Huffington Post is the most shared publication on Facebook. Read more…

 

4.  Facebook and sports fans, a match made in social media heaven.

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When it comes to sports talk, Facebook wins with 75% of respondents saying they use the platform to connect with other fans. Twitter took 37%. Read more…

 

5.  Trends impacting marketing to millennial mothers.

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Marketers are focusing on millennial moms, with an estimate of $170 billion in purchase power. Read more…

 

6.  Marketers retargeting, spending more.

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A new study shows that 48% of marketers are using social media for retargeting purposes, 67.1% of respondents intend to spend more. Read more…

 

7.  Millennial travel plans

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Recent studies reveal that 44% of Millennials use Facebook and Twitter for travel planning. Read more…

 

8.  Tweeting ‘Dead’

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AMC’s original series, The Walking Dead, sets Twitter records during its season five premiere, generating more than 1.3 million tweets. Read more…

 

9.  How I met my social media friend.

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According to a new study, one in three British teens, ages 15-18, have met their social media friend, 25% say they are happier on social than real life. Read more…

Virgin Atlantic Designs Course for Fearful Passengers

  
  
  
  
  

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Yesterday Virgin Atlantic announced it's Fear of Flying course, that supposedly has a 98% success rate, and unveiled the accompanying iPhone app intended to coach passengers through their attacks of fear while on board.  Included in the app are facts about flying, a Q&A section, and breathing techniques for fear emergencies while in the air. 

Talk about marketing as service!  Given that 1 in 3 adults are scared of flying, I'd say they are hitting a wide market with this one, and, in addition, are helping individuals make big strides in their personal lives.  This is the same thingPorter Gale, VP of Marketing at VA, discussed in her presentation last week at the 140 Characters Conference in LA, when she said Virgin Atlantic is striving through tech and social media to help their customers on a more personal level.  I'd say they are doing a darn good job at it.  What's next?

Adidas iPhone App for Berlin Street Art Brings Value to Consumers

  
  
  
  
  

Late last Friday, I caught an article link to springwise about Adidas' new iPhone app,Adidas Urban Art Guide to Berlin.  This was right after I read a good little post on The Customer Collective about being a great salesman by providing value for your customers, while acknowledging the sale as only the byproduct of the business to consumer relationship.

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Needless to say, Adidas recognizes its reputation as an urban brand, and by engaging its customers through their interests, increases its street cred.  This is obviously a situation in which taking an indirect route to a sale will benefit a brand and further its influence in the culture within which it is already associated, thereby if not attracting more loyal customers, retaining the ones it already has.  Thanks for the great example, Adidas!   

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