1. Social network campaigning
A new study by the Facebook Data Science Team reveals what politicians are talking about and what issues are dominating the landscape during midterm elections. Read more...
2. Word games
Using the correct word when creating content can generate more likes, shares and retweets. Which words made the cut? Read more…
3. The Huffington Post reigns supreme!
With more than 9.4 million shares, The Huffington Post is the most shared publication on Facebook. Read more…
4. Facebook and sports fans, a match made in social media heaven.
When it comes to sports talk, Facebook wins with 75% of respondents saying they use the platform to connect with other fans. Twitter took 37%. Read more…
5. Trends impacting marketing to millennial mothers.
Marketers are focusing on millennial moms, with an estimate of $170 billion in purchase power. Read more…
6. Marketers retargeting, spending more.
A new study shows that 48% of marketers are using social media for retargeting purposes, 67.1% of respondents intend to spend more. Read more…
7. Millennial travel plans
Recent studies reveal that 44% of Millennials use Facebook and Twitter for travel planning. Read more…
8. Tweeting ‘Dead’
AMC’s original series, The Walking Dead, sets Twitter records during its season five premiere, generating more than 1.3 million tweets. Read more…
9. How I met my social media friend.
According to a new study, one in three British teens, ages 15-18, have met their social media friend, 25% say they are happier on social than real life. Read more…
A few Renegades ventured out to Las Vegas earlier this week to attend CES 2008. While many companies featured interesting new consumer electronic products
, the most astonishing new product had to be Panasonic’s 150 inch plasma television. I am not sure how to describe it in words, so I hope this video will suffice.
If it’s September, that means that it’s the start of the new television season. With that, you know the networks are going to be pulling out some nice marketing tsotchkes to remind you about their shows.
ABC, to promote Grey’s Anatomy, sent out 100,000 gowns to TV Guide subscribers. NBC, to promote Heroes, has been giving out goodies while going to science fiction conventions during the Summer. Then there’s CBS, who promoted this season’s Survivor (which is set in China) with Chinese Takeout Containers and Fortune Cookies. Hopefully, some of those contestants read them to see what their gaming future would be. More importantly, maybe the producers of some of the other television shows saw the cookies and realized that these marketing techniques will be vital for their own future.
Subway commuters in Atlanta who are bored with reading the paper, listening to their iPods, or staring at the
other passengers may soon have other forms of entertainment. By
late spring, the Metropolitan Atlanta Rapid Transit Authority, or
MARTA, will become the first North American subway to pump TV and radio
feeds into its rail cars. 230 rail cars will be outfitted with 15-inch
flat screens that will offer a local television news loop from ABC
affiliate WSB-TV and transmitters that will offer top 40, jazz and
R&B music. Washington and Vancouver, Canada, may be next on the list of cities to follow this lead.