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Spice up your social strategy – sports teams are some of the best in the game

  
  
  
  
  

Sports teams are an instant starting point for conversation. When I see someone wearing a Warriors shirt in line at a coffee shop, I can’t help but talk to them. Similar interactions occur in the online domain. Social media provides an essential avenue for bringing strangers together with a little friendly banter. Indeed, sports and social media go hand-in-hand; watching games typically generates active participation, and for many, this means taking the conversation off the field and online by tweeting, posting, sharing, and commenting.

In a recent campaign, two New York soccer teams held a Twitter battle where the team who had the greatest Twitter presence secured an opportunity to light up the Empire State Building in its team colors. Both soccer squads circulated the twittersphere, with fans tweeting either #NYCFC for the New York City FC or #RBNY for the New York Red Bulls. While the New York City FC was ultimately the victor, the contest had positive externalities other than illuminating the city in one team’s colors; this campaign fostered genuine interactions and generated free exposure.

Twitter hosted a similar campaign for the Super Bowl XLVIII, in which fans would tweet their predictions for the winner of the match-up between the Seattle Seahawks and the Denver Broncos. Turns out that Twitter was right – the hashtag champion was also the winner on the field.  

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Photo courtesy of Twitter Blog. 

Through calls-to-action and engagement opportunities, these platforms are practically begging for participation, and sports is an easy topic to get people talking. In another targeted campaign, Facebook used the NBA Finals as an opportunity to spark status updates.

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Photo courtesy of Social Times. 

This social strategy is a smart one because it pinpoints a popular event that the user is interested in, and invites him or her to respond by presenting the question: What’s on your mind?

Sports fans are in fact some of the most active social media users. In a recent survey of 10,000 women regarding the 2015 Women’s World Cup, 99% were considered to be active participants on social media, and 61% said they intended to use social media for updates on the action. 

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Photo courtesy of Social Times. 

With 73% of those surveyed using Facebook as their primary platform, this channel would be a great place to focus your brand’s next marketing effort. Kick off your campaign with calls-to-action – a crucial element in driving engagement.

The strategies behind these social campaigns can be extended beyond the realm of sports. Brands can utilize social channels by prompting customers to share their opinions through hashtag competitions, Instagram photo contests and polls. Get creative! If you score on social, chances are your brand will be a winner offline too! 


Social News Roundup | October 15,2014

  
  
  
  
  

1.  Social network campaigning

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A new study by the Facebook Data Science Team reveals what politicians are talking about and what issues are dominating the landscape during midterm elections. Read more...

 

2.  Word games

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Using the correct word when creating content can generate more likes, shares and retweets. Which words made the cut? Read more…

 

3.  The Huffington Post reigns supreme!

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With more than 9.4 million shares, The Huffington Post is the most shared publication on Facebook. Read more…

 

4.  Facebook and sports fans, a match made in social media heaven.

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When it comes to sports talk, Facebook wins with 75% of respondents saying they use the platform to connect with other fans. Twitter took 37%. Read more…

 

5.  Trends impacting marketing to millennial mothers.

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Marketers are focusing on millennial moms, with an estimate of $170 billion in purchase power. Read more…

 

6.  Marketers retargeting, spending more.

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A new study shows that 48% of marketers are using social media for retargeting purposes, 67.1% of respondents intend to spend more. Read more…

 

7.  Millennial travel plans

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Recent studies reveal that 44% of Millennials use Facebook and Twitter for travel planning. Read more…

 

8.  Tweeting ‘Dead’

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AMC’s original series, The Walking Dead, sets Twitter records during its season five premiere, generating more than 1.3 million tweets. Read more…

 

9.  How I met my social media friend.

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According to a new study, one in three British teens, ages 15-18, have met their social media friend, 25% say they are happier on social than real life. Read more…

Nike & Google launch Joga.com

  
  
  
  
  

BusinessWeek Online reported today that Nike has teamed up with Google in the launch of Joga.com – an invite-only community for soccer enthusiasts around the globe.  It’s being compared to MySpace and other social networking sites.  BusinessWeek reports:

"Joga.com is a free network where members will be able
to create Web sites and send e-mail, photos, and video clips, as well
as access Nike content related to its sponsored athletes such as
Brazilian superstar Ronaldino or U.S. soccer prodigy Freddy Adu…"

The site knew I had a GMail account (via Google’s cookie data), and offered me an invitation.  I bet that if I check back in a few weeks, I won’t have that luxury…

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