As a community manager, I often wonder why companies won’t just accept that they need to engage their customers with social media, and why they can’t see that consumers (not just ad people) are using and consuming social media at an astounding pace. Realistically, there are a lot of good reasons for this, chiefly that they don’t see any empirical evidence that the times are changing. This presents a real big challenge to social media enthusiasts like myself, as we are so consumed by trying to keep up with “it” – “it” being The State of NOW, as Jeff Pulver so aptly puts it – that we have a hard time stepping back and seeing it with “client eyes.”
Enter Gary Hayes of Personalize Media, @GaryPHayes on Twitter. He has created this amazing app (below) that is tracking the rapidly advancing rate of people using the social web. Notice this app is updating itself in real time. Could it provide enough evidence of this crazy media revolution that’s so difficult to quantify?
Thanks goes to Chris Voss for blogging it before me and tweeting the link.
UPDATE: 2/22/2010: Just realized I only mentioned the social media counter and not the tabs for mobile and games. Check out those categories with this counter, too!