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Facebook Builds Brand Engagement Your Posts!

  
  
  
  
  

A new feature you may have seen on Facebook caught our eye this week. A friend posts an article on Facebook and you comment, then… BAM! “Like Page” pops up. Good news for brands!

Post without comment

The image above shows a post that appeared in my newsfeed linking to a SearchEngineLand.com article.

Post with comment

As soon a I commented on this post, the “Like Page” pop-up appears below the article preview.  The same thing happens when I Like posts.

This is different from the Page post ads that brands can buy to appear on timelines, which have been the target of some controversy after disappearing in November 2012. Unlike these ads, the Like Button appears on users posts that they have opted to share themselves.

So far Renegade has only seen this on posts of articles by publications that have Facebook Pages. It’s a seamless integration of the like button for anyone who engages with the post, friend or not. However, given the coming changes with the News Feed, it’s likely this feature will be integrated into all shared page posts and website links (as long as the website has a FB page). In this way it would work much like Google Authorship and search results. It’s the perfect way to keep page engagement rising, so make sure you’re creating content that people will share.

 

Twitter is the New Black: Trending Topics as Sources of Information

  
  
  
  
  

 

Trendy news 

Reflecting back on my past year, I realize, sadly, that aside from the occasional frantic text from my mother, Twitter has been my main source of information regarding every sports victory and celebrity death, divorce and coming out. If Obama’s health care reform passing wasn’t on my tab of United States trends and mentioned by every single person I follow, I would have remained in the dark for an embarrassingly extended period of time.  Twitter trending topics, while sometimes used as more of a game like #UnansweredHipHopQuestions, #MentionSomeoneBeautiful and #ImThatGirlfriend, are often indicators of the latest news, such as the birth of Kourtney Kardashian and Scott Disick’s newborn and the death of beloved filmmaker Nora Ephron. Thanks to trending topics and Tailored Trends, Twitter can give you information and the latest news according to your interests while you again attempt to get retweeted by Lady Gaga. 

Screen Shot 2012 07 10 at 5.22.00 PM 

Trend lightly

Twitter trends cover a wide range of topics and are used in different ways. Whether you are interested in how people feel about the latest Wimbledon champion, or if you are bored and just looking for something to tweet, trends provide the necessary information to do just that.  For your convenience, the trends feed is located in the lower left corner of your Twitter homepage right under suggestions of who to follow. The best part about trends is the user’s individual ability to choose which ones they are exposed to. There is the worldwide option as well as individual countries and states. You can change these freely depending on the area you would like insight into at that particular moment. If you are like me and like to get news from these constantly updated keywords, you’ll be interested to know the latest buzz under United States trends includes the unfortunate passing of Marty star Ernest Borgnine, Skip Bayless and his comments about Tony Romo, the return of “Bad Girls Club,” and Michael Fassbender’s upcoming role in an “Assassin’s Creed” movie.  

 Screen Shot 2012 07 10 at 5.27.35 PM

 

Tailored Trends and what it means if you have them 

Tailored Trends are adapted to each individual based on their interests, location and whom they follow. You can enable these, as you please, just like location-based trends.

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These trends, while possibly more relatable to users, give the false impression that your interests are shared by a wide range of people, when in reality you could be one of a very small group that actually cares about whatever it is that could possibly be newsworthy about Sienna Miller. Mashable discusses this drawback in their “Tailored Trends Ruining Twitter” post, while Twitter maintains that the purpose of Tailored Trends is to better show “emerging trends that matter to you.” I can’t say that Twitter’s efforts have been exactly accurate though, since “el 99%” is listed as one of my Tailored Trends. I wonder how this trend could possibly be relevant to me, an American 19-year-old college student who has minimal financial responsibility at present. I agree with the author that Tailored Trends provide a small range of information and that turning them off allows for a more accurate and open-minded depiction of the latest news. At the same time, however, others enjoy having their trends filtered and prefer not to be bothered with the general ones that do not directly relate to them.

 

One final thing to keep in mind about trends is that as fun and informative as they can be, they are based on what is being discussed by the majority of users on Twitter, and a lot are only trending because of popular opinion, rather than fact. This caveat, however, is not going to stop me from finding out who Justin Johnson is and why he suddenly popped up on my list of trends. Happy trend-setting!

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Popular recent Trends

  • Ernest Borgnine 
  • Penelope Scotland Disick 
  • Tom Cruise
  • R.I.P. Whitney Houston
  • Heath Care
  • Andy Griffith 
  • Windows 8
  • Nora Ephron
  • #ThingsLongerThanKimsMarriage
  • Bracket Time
  • Steve Jobs
  • Joe Paterno
  • SOPA
  • #notguilty (Casey Anthony) 
  • Happy Canada Day
  • Up All Night Tour
  • Ray Bradbury
  • Happy Tomlinson Tuesday (Louis Tomlinson- One Direction) 
  • 25 Million Monsters
  • Justin and Selena
  • iOS 5.1
  • #stopkony
  • Black Friday 
  • Invisible Children
  • Kim Jong
  • End Piracy
  • Etta James
  • Happy Australia Day
  • Demi Moore
  • #2012
  • The Devil Inside
  • Blue Ivy
  • Nikon D4
  • Happy Birthday Bob Marley 
  • Jeremy Lin
  • Photoshop CS6 
  • Ron Burgundy (in response to "Anchorman 2" announcement)
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