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Social News Roundup | July 10, 2015

  
  
  
  
  

1. When to Post to Facebook and Twitter for Maximum Responses

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Photo courtesy of SocialTimes

Klout and Lithium Technologies found that maximum engagement for Twitter and Facebook is between 7 and 8 p.m. Discover more social media posting strategies in this SocialTimes piece.

 

2. Visual Media Changes How Humans Consume Information (Infographic)

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Photo courtesy of SocialTimes

Humans are processing information differently with an increase in consumption of visual media. For example, 81% of people skim articles instead of reading them online. Find out how brands should evolve in this infographic.


3. 4 Recommendations (and 1 Calculation) to Improve Social Media Engagement

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Photo courtesy of SocialTimes

One way to improve your brand’s social media engagement is to have a deeper understanding of your audience. Check out the other ways here.


4. Facebook’s New Floating Video Feature Lets You Scroll While You Watch

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Photo courtesy of Mashable

As if our attention spans weren’t already too short, Facebook now lets you watch videos while you peruse your newsfeed. Find out the full scoop on Mashable.


5. 10 Characteristics of Killer Twitter CTAs You Can Use Today

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Photo courtesy of SocialTimes

Including a call-to-action (CTA) in your tweet can help your brand increase engagement with its audience. Discover  ten attributes to keep in mind when prompting your target to take action.


6. Mobile Draws Stronger Neurological Responses Than TV (Study)

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Photo courtesy of SocialTimes

A recent study by Facebook IQ and agency SalesBrain showed that our proximity to the mobile screen makes us more attentive than when watching TV. Check out this and other key takeaways for marketers here.

Social News Roundup | June 19, 2015

  
  
  
  
  

1. Study: Facebook Posts to Brands’ Pages Fall on Deaf Ears

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Photo courtesy of Social Times

87 percent of posts to brands’ Facebook pages go unanswered. Active pages responded to only 37 percent of posts to their page. Find out more about what page administrators should do here.

 

2. How to Improve Organic Reach on Facebook (Infographic)

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Photo courtesy of Social Times

There has been a consistent decline in organic reach for brands on Facebook. Social Times offers some possible solutions. 

 

3. Social Media is Stuck in the Workplace Friend Zone (Infographic)

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Photo courtesy of Social Times

Most people see social media as a useful way to keep in touch with friends. Its reputation as a distraction keeps social media from becoming valuable in the workplace. See the full infographic


4. Pinterest Unveils Smarter Search Feature and Verified Accounts

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Photo courtesy of Social Times

Pinterest users can now see what topics are trending on the platform. Additionally, brands can become verified with a red check mark so that users know that their pages are legitimate. Find out more here.  

 

5. Twitter to Advertisers: 100% Viewability on Autoplay Videos- Or It’s Free!

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Photo courtesy of Social Times

Twitter will only charge advertisers for videos if they have been watched for at least three seconds and are fully in view on the device. As users scroll through the Twitter feed, native videos or GIFs will play automatically, but sound will only play when the users taps on the video. Learn more here.

 

6. Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

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Photo courtesy of AdWeek

Check out this year’s most successful social campaigns on Facebook, including the ALS Ice Bucket Challenge and Always’ #LikeAGirl.

Taking Over Advertising Ten Seconds at a Time

  
  
  
  
  

With all of the different platforms and outlets we can now access, our attention spans are getting shorter and shorter. Wait, what were we just talking about?

Snapchat hopes to capitalize on the limited attention span of its 13-34 year old audience by advertising to its 100 million daily users in under 10 seconds. Yet with the introduction of advertising on the platform, many marketers are beginning to question its potential effectiveness.

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Photo courtesy of Financial Times

Snapchat, an app that allows you to send pictures to friends for a set amount of time, has taken off in the last four years.  The platform, created by Evan Spiegel and his fraternity brother at Stanford, now has 100 million daily users and is valued at more than $15 billion. Inherently, the app is not just for sharing selfies for five seconds, but is a way for friends to communicate where they are and what they’re doing.


Snapchat as a means to advertise

In terms of what advertising on Snapchat would actually look like, the platform has multiple ways for brands to share their messages. Geofilters, or location-specific overlays, allow users to easily share where they are. Numerous airports nationwide, big cities and even small towns have geofilters that are accessible to users in that location. Recently, companies like McDonald’s have created a geofilter for Snapchatters to use while at their establishment. A Snapchatter can then send this picture to friends, or even share it to all friends at once by adding it to “My story.”

The app has special live stories, where users at a certain sporting event, music festival, or even college campus can add their own pictures and share with thousands of viewers in the same region. After the Warriors won game six of the 2015 NBA Finals, a special live story called “Warriors Win It” could be viewed nationwide.

Additionally, the app has a “Discover” section where eleven brands, including Cosmopolitan, People, ESPN and National Geographic, can share short articles and visual content. Cosmopolitan, for example, has featured sponsored content from Maybelline and reaches 1.82 million users a day. The content shared by these big media brands creates a unique, interactive experience, specifically for mobile, that is curated for short attention spans.

Spiegel has also discussed the importance of “thinking vertically” when it comes to creating ads for Snapchat. He emphasized that viewers are nine times more likely to watch a complete video if it is vertically oriented and takes up the entire mobile screen.

 

Some pitfalls

While many brands wish to stay ahead of the curve and explore Snapchat as an advertising option, many others believe that there are too many issues with the platform as a means of advertising.

Snapchat initially over-gauged advertising interest and wanted to charge $750,000 for a 24-hour campaign. The price has now dropped to 2 cents per view, or $20 per 1,000 views. When the “Discover” page first came out, the content was extremely popular. This has since dropped off; however, the page is still a way to reach a mass audience on the platform.

Many marketers are skeptical of advertising on a platform that has not been widely tested and is extremely hard to target and track. Snapchat is designed with anonymity in mind, the complete opposite of what most marketers want: campaigns with very visible targets.

Snapchat’s unique layout would force brands to create specific content for the app, which could not be reused on other advertising mediums. Advertisers question whether the platform is worth the energy and money.

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Photo courtesy of LA Times

 

Young audiences have gone mobile

The bottom line: Snapchat utilizes word-of-mouth in a whole new way and targets a young audience. Word-of-mouth is at the core of most campaigns and is vital for the success of a brand. Introducing this type of word-of-mouth campaign encourages brands to think differently, explore the world of mobile marketing and tap into a young target.

This app has the potential to be a successful advertising platform, contingent on carrying out Spiegel’s idea: that if marketers integrate ad content into the system of Snapchat, it will no longer seem like a burden to consumers. But will brands want to create the content? Will Snapchat be able to prove itself as a viable option in comparison to other platforms, like Facebook and Instagram? Or will others follow in the footsteps of McDonald’s, BudLight, Coca-Cola and Macy’s and try out Snapchat advertising?

Social News Roundup | May 29, 2015

  
  
  
  
  

1) Not one brand ranks in the Top 100 for YouTube

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Image courtesy of Adweek

Native YouTube creators have loyal followings most brands can only dream of. To keep from falling too far behind, brands should take note of the tips found here... 

 

2) When it comes to Facebook, timing is everything

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Image courtesy of SocialTimes

50% of all likes, comments, and shares will be posted in the first 60 minutes. Posting at night will get you the most of all three. For the exact hour, click here... 

 

3) The good and the bad of encouraging employees to be brand advocates. 

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Image courtesy of Adweek

Employees can be your biggest and best brand advocates. On the flip side, they might have arguments on social media with your company prominently attached to their profile. You can find both sides of the argument here... 

 

4) No surprise here – Brands focus the majority of their efforts on Facebook.

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Image courtesy of SocialTimes

Facebook is still the most heavily used social network in the world, capturing over 30% of world social marketing spend. Find the full article here... 

 

5) Ever receive a message and have no idea who it’s from? 

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Image courtesy of Adweek

Facebook has got your back with some contextual info. The social media network will now give you pertinent information on how you might know the person in question. Click here for the full article. 

Social News Roundup | May 22, 2015

  
  
  
  
  

1) Facebook IQ shares the blueprint for successful summer branding. 

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Photo courtesy of SocialTimes

As people head outdoors, their mobile devices come with them. This summer focus on mobile, as 70% of people who connected to Facebook did so through mobile. To see the full infographic click here.

 

2) Social media etiquette lessons: 7 ways to say thank you on Twitter. 

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Photo courtesy of Adweek

Just because you're online doesn't mean manners fly out the window. Retweeting and favoriting are the easiest ways to thank someone, but you'll find more ways here...

 

3) Snapchat's CEO reveals why he said no to Facebook's $3 billion offer.

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Photo courtesy of Mashable

"There are very few people in the world who get to build a business like this...I think trading that for some short-term gain isn't very interesting." Find the full article here...

 

4) Social networks are shown to increase stress, are we better off without them? 

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Photo courtesy of The Huffington Post

You might think that social networks are a necessity to life, yet only 60% of Americans belong to one. A full 83% of respondents claimed belonging to a social network made their lives more stressful. Is it time to disconnect? Click here for more. 

 

5) Its official: President Obama is on Twitter and is breaking records.

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Photo courtesy of Adweek

Banter between President Obama and Bill Clinton stole the show, but within hours trolls were going after the POTUS. Find the full article here...

Social News Roundup | May 15, 2015

  
  
  
  
  

1) Why courting enthusiasts can take your brand to the next level. 

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Image courtesy of Adweek

Marketing-inspired word of mouth generates 2x the sales of advertising, and those customers have a 37% higher retention rate. Learn more here... 

 

2) Research shows mobile consumer spending is highest on Sunday.

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Photo courtesy of Adweek

When marketing, take advantage of Friday and Sunday, the two days in which consumers are most likely to complete purchases. You can find the full article at Adweek.com.

 

3) Periscope and Meerkat continue their explosive growth. 

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Photo courtesy of SocialTimes

You should be paying attention to mobile. By 2017 video will account for 30% of internet traffic and 70% of traffic on mobile devices. Find more info here... 

 

4) The new Facebook carousal ad format sees 30%-50% lower cost per conversion.

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Photo courtesy of Adweek

The new format lets advertisers put more content in front of viewers, upping the chance viewers see something that pulls them in. Learn more about it at Adweek.com

 

5) How iHeartRadio racked up over 14 billion social impressions for one event.

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Photo courtesy of Adweek

iHearRadio beats its own record by taking a social media first approach. Find the full article here...

 

 

 

 

 

Social News Roundup | May 8, 2015

  
  
  
  
  

1) Has 'Mobilegeddon' affected your site's traffic? 

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Photo courtesy of Adweek

Here's how its affecting others.

 

2) Marketers asked, Twitter listened.

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Photo courtesy of Adweek

 Video auto-play is coming in late June. Read more here... 

 

3) Is your content missing its mark?

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Photo courtesy of Adweek

Here's how to deliver a focused marketing strategy. See the infographic here...

 

4) 7 tools to help you discover great Twitter content

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Photo courtesy of Adweek

Use the tools here to keep your content fresh and engaging.

 

5) Are you posting too much on Facebook?

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Photo courtesy of Adweek

How post frequency affects organic reach. For the full article, click here...

Social News Roundup | May 1, 2015

  
  
  
  
  

1) The lowdown on how to market to millennial parents

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Image courtesy of Adweek

As the first truly digital-native generation, millennials operate by a different set of rules than previous generations. For the new rules, click here... 

 

2) Use this hack to automatically post your Instagram photos to Twitter

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Photo courtesy of Adweek

Using the popular app If This Then That (IFTTT), you can set up a recipe to automatically post your Instagram as tweets, accomplishing twice the work just as fast. Click here for a detailed how-to. 

3) Instagramers take note, you can now tag picture using emoji hashtags # 👏👍😄

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Image courtesy of Mashable

It's time to add a little emotion to your posts. To see what else Instagram added, click here... 

 

4) Did you know: Low value marketing pushes consumers away from brands.

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Image courtesy of Adweek

Poor advertising practices breed negativity towards brands who prepetuate them. For more details, click here... 

 

5) 7 things to consider before setting up a Facebook page. 

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Image courtesy of Adweek

If you can't give clear answers to these questions, you might be jumping the gun. Click here for the seven questions.

Social News Roundup | April 24, 2015

  
  
  
  
  

1) A new app Clear rids the ghosts of your social media past

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Photo courtesy of Mashable

Using computer algorithms, Clear finds and deletes embarrassing posts from your social media channels. To find out more, click here... 

 

2) Automation is the future for digital marketing, but not for social media.

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Photo curtousy of Adweek

While 98% of marketing companies seek dedicated marketing automation software, very few want the same for their social media. Find out why here...

 

3) Want a 43% engagement rate on FB? Then don't sleep on Wichit.

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Photo courtesy of Adweek

The award-winning app lets your followers vote on which option they like best. To read more, click here...

 

4) Never awkwardly crop your face again.

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Photo courtesy of Mashable

Use this infographic to learn all the tips and tricks for perfectly sizing your social media images. To view, click here...


5) You just gave your all to build up your social following – now here's how to keep it.

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Photo courtesy of Adweek

Here are 7 tips on how to retain your followers on social media. 

Social News Roundup | April 17, 2015

  
  
  
  
  

1) If your company sounds like it was named using an Ouija board, it might be time to rename

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Photo Courtesy of Adweek

Experts agree that quirky names are out. Follow these guidlines to build a strong and recognizable brand name. Read more...

 

2) Facebook will soon serve ads and content offsitefacebook111

Photo courtesy of Pixabay.com

Facebook's ad targeting is unmatched, and soon you'll be able to use it accross the web. Read more here...

 

3) 14 ways to create a smashing Facebook campaign

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Photo courtesy of Mashable

Instead of throwing more money into your campaign, utilize these tips for a smarter, more targeted ad campaign. Read more...

 

4) Global click-through rates jump 17% as advertisers hone in on their targets

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Photo courtesy of Adweek

Advertisers hone in on their targets using Facebook's new in-depth offerings. Read more...

 

5) Social selling master class

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Photo courtesy of Adweek

How the solar industry achieves 4x the national average referral rate. Click here to see how you can do the same.

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