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Social News Roundup | May 22, 2015

  
  
  
  
  

1) Facebook IQ shares the blueprint for successful summer branding. 

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Photo courtesy of SocialTimes

As people head outdoors, their mobile devices come with them. This summer focus on mobile, as 70% of people who connected to Facebook did so through mobile. To see the full infographic click here.

 

2) Social media etiquette lessons: 7 ways to say thank you on Twitter. 

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Photo courtesy of Adweek

Just because you're online doesn't mean manners fly out the window. Retweeting and favoriting are the easiest ways to thank someone, but you'll find more ways here...

 

3) Snapchat's CEO reveals why he said no to Facebook's $3 billion offer.

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Photo courtesy of Mashable

"There are very few people in the world who get to build a business like this...I think trading that for some short-term gain isn't very interesting." Find the full article here...

 

4) Social networks are shown to increase stress, are we better off without them? 

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Photo courtesy of The Huffington Post

You might think that social networks are a necessity to life, yet only 60% of Americans belong to one. A full 83% of respondents claimed belonging to a social network made their lives more stressful. Is it time to disconnect? Click here for more. 

 

5) Its official: President Obama is on Twitter and is breaking records.

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Photo courtesy of Adweek

Banter between President Obama and Bill Clinton stole the show, but within hours trolls were going after the POTUS. Find the full article here...

Social News Roundup | May 15, 2015

  
  
  
  
  

1) Why courting enthusiasts can take your brand to the next level. 

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Image courtesy of Adweek

Marketing-inspired word of mouth generates 2x the sales of advertising, and those customers have a 37% higher retention rate. Learn more here... 

 

2) Research shows mobile consumer spending is highest on Sunday.

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Photo courtesy of Adweek

When marketing, take advantage of Friday and Sunday, the two days in which consumers are most likely to complete purchases. You can find the full article at Adweek.com.

 

3) Periscope and Meerkat continue their explosive growth. 

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Photo courtesy of SocialTimes

You should be paying attention to mobile. By 2017 video will account for 30% of internet traffic and 70% of traffic on mobile devices. Find more info here... 

 

4) The new Facebook carousal ad format sees 30%-50% lower cost per conversion.

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Photo courtesy of Adweek

The new format lets advertisers put more content in front of viewers, upping the chance viewers see something that pulls them in. Learn more about it at Adweek.com

 

5) How iHeartRadio racked up over 14 billion social impressions for one event.

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Photo courtesy of Adweek

iHearRadio beats its own record by taking a social media first approach. Find the full article here...

 

 

 

 

 

Social News Roundup | May 8, 2015

  
  
  
  
  

1) Has 'Mobilegeddon' affected your site's traffic? 

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Photo courtesy of Adweek

Here's how its affecting others.

 

2) Marketers asked, Twitter listened.

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Photo courtesy of Adweek

 Video auto-play is coming in late June. Read more here... 

 

3) Is your content missing its mark?

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Photo courtesy of Adweek

Here's how to deliver a focused marketing strategy. See the infographic here...

 

4) 7 tools to help you discover great Twitter content

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Photo courtesy of Adweek

Use the tools here to keep your content fresh and engaging.

 

5) Are you posting too much on Facebook?

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Photo courtesy of Adweek

How post frequency affects organic reach. For the full article, click here...

Social News Roundup | May 1, 2015

  
  
  
  
  

1) The lowdown on how to market to millennial parents

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Image courtesy of Adweek

As the first truly digital-native generation, millennials operate by a different set of rules than previous generations. For the new rules, click here... 

 

2) Use this hack to automatically post your Instagram photos to Twitter

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Photo courtesy of Adweek

Using the popular app If This Then That (IFTTT), you can set up a recipe to automatically post your Instagram as tweets, accomplishing twice the work just as fast. Click here for a detailed how-to. 

3) Instagramers take note, you can now tag picture using emoji hashtags # šŸ‘šŸ‘šŸ˜„

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Image courtesy of Mashable

It's time to add a little emotion to your posts. To see what else Instagram added, click here... 

 

4) Did you know: Low value marketing pushes consumers away from brands.

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Image courtesy of Adweek

Poor advertising practices breed negativity towards brands who prepetuate them. For more details, click here... 

 

5) 7 things to consider before setting up a Facebook page. 

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Image courtesy of Adweek

If you can't give clear answers to these questions, you might be jumping the gun. Click here for the seven questions.

Social News Roundup | April 24, 2015

  
  
  
  
  

1) A new app Clear rids the ghosts of your social media past

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Photo courtesy of Mashable

Using computer algorithms, Clear finds and deletes embarrassing posts from your social media channels. To find out more, click here... 

 

2) Automation is the future for digital marketing, but not for social media.

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Photo curtousy of Adweek

While 98% of marketing companies seek dedicated marketing automation software, very few want the same for their social media. Find out why here...

 

3) Want a 43% engagement rate on FB? Then don't sleep on Wichit.

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Photo courtesy of Adweek

The award-winning app lets your followers vote on which option they like best. To read more, click here...

 

4) Never awkwardly crop your face again.

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Photo courtesy of Mashable

Use this infographic to learn all the tips and tricks for perfectly sizing your social media images. To view, click here...


5) You just gave your all to build up your social following ā€“ now here's how to keep it.

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Photo courtesy of Adweek

Here are 7 tips on how to retain your followers on social media. 

Social News Roundup | April 17, 2015

  
  
  
  
  

1) If your company sounds like it was named using an Ouija board, it might be time to rename

oujaname

Photo Courtesy of Adweek

Experts agree that quirky names are out. Follow these guidlines to build a strong and recognizable brand name. Read more...

 

2) Facebook will soon serve ads and content offsitefacebook111

Photo courtesy of Pixabay.com

Facebook's ad targeting is unmatched, and soon you'll be able to use it accross the web. Read more here...

 

3) 14 ways to create a smashing Facebook campaign

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Photo courtesy of Mashable

Instead of throwing more money into your campaign, utilize these tips for a smarter, more targeted ad campaign. Read more...

 

4) Global click-through rates jump 17% as advertisers hone in on their targets

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Photo courtesy of Adweek

Advertisers hone in on their targets using Facebook's new in-depth offerings. Read more...

 

5) Social selling master class

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Photo courtesy of Adweek

How the solar industry achieves 4x the national average referral rate. Click here to see how you can do the same.

Social News Roundup | April 10, 2015

  
  
  
  
  

1) Social media ad spending has hit its saturation point

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Photos courtesy of MediaPost

 Global ad spending on social networks drops from 41% to an expected 29% Read more...

 

2) You should be leveraging the power of brand authenticity.

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Photo courtesy of Adweek

91% of consumers want the brands they follow to be authentic in their posts. Find more stats here...

 

3) Women tout an estimated $5 trillion buying power.

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Photo courtesy of Adweek

 69% say browsing the internet gives idea for new brands and products to try.  Read more...

 

4) Have you been ignoring Pinterest?

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Photo courtesy of Pinterest

Its $11 billion valuation and 70 million users might convince you otherwise. Read about it here...

 

5) All aboard! Spotify, Mountain Dew, and GE hop on the Periscope hype train.

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Photo courtesy of Periscope

Learn why big companies are using the platform and how you can too here...

Social News Roundup | November 6, 2014

  
  
  
  
  

1. What could have been...

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What if Twitter, Instagram, Google and other social media networks were created in the 1980s? What would that have looked like? Read moreā€¦ 

2. Cruisin' with faster WiFi

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With more Americans taking cruise vacations, up .4% from 10.67 million in 2013 to 10.71 million, cruise liners are making bigger efforts to get more millennials on board with craft beer to high speed WiFi. Read moreā€¦

 

3. Fly it forward

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JetBlue is introducing a new program that will allow its customers to nominate someone deserving of a flight. Read moreā€¦

4. Twitter is not the Holiday shopping referral we thought it was.

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Twitter comes in 4th place, behind Facebook, Instagram, and Pinterest in holiday shopping referrals. Read moreā€¦

5. The San Francisco Giants: Champions of Social Media

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After defeating the Kansas City Royals in 7 games to capture their 8th Fall Classic title, The Giants won another title as they topped 4 million mentions on Facebook alone ā€” Social Media Champions. Read moreā€¦

6. M&M's crushed other candy brands in Facebook mentions

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With more than 170,000 mentions, M&Mā€™s reigns supreme as the most popular candy on social media for Halloween. Read moreā€¦

7. Smart Ads

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According to a new research, marketers could achieve much better search targeting by including data from content photos people post on social networks. Read moreā€¦

8. Twitter upgrades page for easier use, looks more like Facebook.

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Twitter upgrades their page, hoping to make an easier and friendlier user experience. Users criticize its efforts. Read moreā€¦

9. Cosmo takes on life hacks on Facebook

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Cosmopolitan Magazine launches a series of Facebook videos called ā€˜Hacksmopolitanā€™ and itā€™s already seeing a 53% bump in shares than Cosmo page posts. Read moreā€¦

10. Marc Jacobs tries to monetize Instagram

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Marc Jacobs is offering shopping via Instagram with easy sign in and weekly emails with details on how consumers can purchase the items they clicked ā€˜likeā€™ on. Oh, and the hashtag #shopmjb. Read moreā€¦

Social News Roundup | October 29, 2014

  
  
  
  
  

1.  Snapchatā€™s freaky first ad
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Snapchat releases its first ad for the film, Quija. Read moreā€¦

2.  Faecbook adds bidding options
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Facebook expands unique reaches to advertisers, introduces new CPM-based bidding options to target specific consumers. Read moreā€¦

 3.  Social media for marketing on the rise.
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Study reveals that 88% of U.S. companies are using social media for marketing, expected to rise to 89.5% by 2016. Read moreā€¦ 

4.  A picture is worth more than 140 characters.
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The images your brand uses goes a long way in brand building. Learn how to make a 140 character have the impact of 1000 words by using photos. Read moreā€¦

 5.  WhatsApp with that?
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Facebook reveals that it sold almost $13.8 billion in equity in recent WhatsApp acquisition. Read moreā€¦ 

6.  Swipe right (or left) for premium
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Tinder hopes to make a profit with offering a premium service, not ads. Read moreā€¦ 

7.  Facebook for the ages
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With 76.8% of the internet population in its grasp, Facebook takes the crown for the number one social network in the U.S for all age groups except 14-17. Read moreā€¦ 

8. Marketing World Series
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A marketerā€™s guide to the World Series and how to maximize brand exposure during the Fall classic. Read moreā€¦

 

9. A Phan-tastic Idea
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YouTube star Michelle Phan promotes her book, chapter by chapter. And it worked. Read moreā€¦  

10.  Momma, donā€™t quit!
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A new study reveals that 53% of mothers considered quitting social media altogether. Read moreā€¦

 

Social News Roundup | October 15,2014

  
  
  
  
  

1.  Social network campaigning

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A new study by the Facebook Data Science Team reveals what politicians are talking about and what issues are dominating the landscape during midterm elections. Read more...

 

2.  Word games

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Using the correct word when creating content can generate more likes, shares and retweets. Which words made the cut? Read moreā€¦

 

3.  The Huffington Post reigns supreme!

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With more than 9.4 million shares, The Huffington Post is the most shared publication on Facebook. Read moreā€¦

 

4.  Facebook and sports fans, a match made in social media heaven.

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When it comes to sports talk, Facebook wins with 75% of respondents saying they use the platform to connect with other fans. Twitter took 37%. Read moreā€¦

 

5.  Trends impacting marketing to millennial mothers.

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Marketers are focusing on millennial moms, with an estimate of $170 billion in purchase power. Read moreā€¦

 

6.  Marketers retargeting, spending more.

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A new study shows that 48% of marketers are using social media for retargeting purposes, 67.1% of respondents intend to spend more. Read moreā€¦

 

7.  Millennial travel plans

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Recent studies reveal that 44% of Millennials use Facebook and Twitter for travel planning. Read moreā€¦

 

8.  Tweeting ā€˜Deadā€™

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AMCā€™s original series, The Walking Dead, sets Twitter records during its season five premiere, generating more than 1.3 million tweets. Read moreā€¦

 

9.  How I met my social media friend.

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According to a new study, one in three British teens, ages 15-18, have met their social media friend, 25% say they are happier on social than real life. Read moreā€¦

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