1. Social network campaigning
A new study by the Facebook Data Science Team reveals what politicians are talking about and what issues are dominating the landscape during midterm elections. Read more...
2. Word games
Using the correct word when creating content can generate more likes, shares and retweets. Which words made the cut? Read more…
3. The Huffington Post reigns supreme!
With more than 9.4 million shares, The Huffington Post is the most shared publication on Facebook. Read more…
4. Facebook and sports fans, a match made in social media heaven.
When it comes to sports talk, Facebook wins with 75% of respondents saying they use the platform to connect with other fans. Twitter took 37%. Read more…
5. Trends impacting marketing to millennial mothers.
Marketers are focusing on millennial moms, with an estimate of $170 billion in purchase power. Read more…
6. Marketers retargeting, spending more.
A new study shows that 48% of marketers are using social media for retargeting purposes, 67.1% of respondents intend to spend more. Read more…
7. Millennial travel plans
Recent studies reveal that 44% of Millennials use Facebook and Twitter for travel planning. Read more…
8. Tweeting ‘Dead’
AMC’s original series, The Walking Dead, sets Twitter records during its season five premiere, generating more than 1.3 million tweets. Read more…
9. How I met my social media friend.
According to a new study, one in three British teens, ages 15-18, have met their social media friend, 25% say they are happier on social than real life. Read more…
1. Keeping up with the mobile generation.
A new survey finds that 74% of Millennials say social media helps them stay up to date with family and friends. Read more...
2. Mr. Smith goes to Washington, Twitter style!
After being prohibited from reporting on the scope of surveillance of its users by the government,Twitter takes the fight to Washington, filing a Transparency Lawsuit. Read more...
3. The Millennial struggle
A recent study discovers that 40% of Millennials say brands don’t take them seriously. Brands are finding new ways to reach out to Millennials and spread brand awareness. Read more...
4. Sharing the birthday love
Instagram shows Starbucks, Red Bull, Marc Jacobs, Billboard and NatGeo some birthday love as it celebrated its 4th birthday. Read more...
5. Logged in and ready
New reports suggest that Facebook’s social logins rose 2 percent in the 3rd Quarter to 46%, mostly driven by entertainment. Twitter posted a 1.3 gain in social media login, driven by consumer brand sites. Read more...
6. All I want for Christmas is social referrals!
The Holiday season is just around the corner and you need to have strategies in place for the busiest shopping season. A new survey says that 49% of consumers will make purchases based just off social referrals alone. Read more...
7. Twitter rising…
With more than 271 million active users, Twitter offers many opportunities for brands and consumers to connect, with photos creating some of the highest engagement rates. Read more...
8. Social media, the new customer experience?
Social media gives consumers a bigger voice and research shows that 72% of them expect a quick response from brands within the hour, 50% communicate with brands via social media rather than call customer service. Read more...
9. Facebook playing around with anonymous sharing.
Facebook is getting ready to launch an app that allows users to interact with other users anonymously by allowing them to use pseudonyms. Read more...
10. Instagram gets the big picture
Embedded photos on Instagram will now be bigger and clearer thanks to the improvements they launched on Thursday. Read more...
1. Say Ello to the new kid in town
Is this ad-free social network site, created by a small group of artists and designers, really the anti-Facebook of social media? Read more...
2. Brands take their message to Latin America.
Social media users in Latin America are projected to hit 300 million by 2017. Brands are jumping on the opportunity by putting more than $500 million into marketing to region next year. Read more...
3. Facebook puts Atlas on the map
The social network giant is tackling the next marketing challenges with the re-launch of Atlas, an ad platform that allows you to target users off Facebook but with Facebook targeting. Read more...
4. The Facebook News Network?
A recent study revealed that three in ten Americans get their news from Facebook. Read more...
5. Brace yourselves, Pinterest is coming…
If you want to be the best, you have to beat the best. Pinterest is getting ready to take on Facebook and they have the numbers to make a significant impact. Read more...
6. House of Content
Kevin Spacey, star of Netflix’s original series House of Cards, shows his marketing savvy as discusses his Three Pillars of Content. Read more...
7. One size fits all
Google announces new ad tools that are tailored to fit any mobile screen. How will this impact how brands reach out to their consumers? Read more...
The Oscars is a great time for brands to take advantage of real-time marketing — it’s a night full of celebrities, entertainment, and second screen social engagement with millions of Americans who are tuning in. Here are some tips for your brand to prepare for this year’s big moments.
1. Incorporate your real-time channels. Post your messages simultaneously on Twitter and other networks. Your audience may be watching live and browsing on multiple channels. You want to be sure your content will be wherever they are looking.
2. Be human. Remember your content should be adding to the experience of the show. So, participate in show like the audience does. People are more likely to respond to your messages if you behave like them.
3. There will be many quotes, surprises, and funny moments onstage and in the press room. Remember Jennifer Lawrence’s epic fall last year? That went viral right away on the Internet. Keep your eyes both on the television and online to monitor the trends while thinking about how your brand can mingle with the show.
4. Follow The Academy (@TheAcademy) to see backstage moments in the Green Room during the Oscars. Thanks to Twitter Mirror (@TwitterMirror), a mirror-shape machine offstage at awards shows, celebs can easily take selfies and tweet them spontaneously during the show. It'd be fun to see what people are doing off-camera.
5. Research the nominees for links to your brand. Maybe your products have appeared somewhere in a film or is mentioned by certain characters. Use this opportunity to show your support for an actor/actress or a candidate that is special to your brand. (For example, the nomination for "HER" will be great for Apple!)
Real-time marketing is an everyday habit. While it takes long-term commitment to engage your social audience, you will find it most rewarding during big events, when you see your daily devotion pay back with the followers and new faces responding to your messages like never before.
See you on the Oscars stream!
While last Sunday's GRAMMYs showcased some amazing helmets and hats that you will surely see on the street this year, brands took this opportunity in the social space and reacted promptly by claiming rights to the most wanted prize – Pharrell Williams' oversized hat. During big events like this, marketers jump on the opportunity to make funny content and gain brand exposure.
Here are some brilliant brand tweets that might inspire you for the next big event, such as the Oscars on March 2.
Arby's certainly was the secret sponsor behind the hat.
Or maybe it was Smokey Bear's.
They looked pretty good together.
Who knew laundry detergent could be a trendsetter?
Vogue revealed that it's vintage style.
It's officially on ELLE Magazine.
Professor Snape wasn't happy about the stolen Sorting Hat.
And then there is Pharrell-hat-inspired art, from Toy Story...
To the New Yorker illustration.
Finally, Quaker Man found his counterpart on the red carpet — now we know why he's smiling.
To make a splash during the Oscars for your own brand, look out for celebrities wearing funky clothing, making funny faces in the audience, and their meme-worthy moments onstage and backstage. We know you love celeb-initiated memes like "Lawrencing" as much as we do!
Well, 2014 is here in full swing. What better time to set some new marketing goals? Here, seven top CMOs share their key resolutions for the year ahead.
1. Use Marketing to Help Your Customers
Beth Comstock, GE’s long-time CMO, resolves to help GE customers “run their businesses better” by “delivering outcomes via big data and analytics” and encourage “more collaboration and partnership built on community.” Adds Comstock, “We recently expanded our partnership with Quirky.com, which is a good example of the kinds of partnerships in this area.”
2. Focus on the Fundamentals
In her first year as CMO at Jenny Craig, Leesa Eichberger, perhaps not surprisingly, is committed to reinvigorating the brand from the ground up. Noting that Jenny Craig “hasn't been resonating with today's audience to the extent we'd like it to,” Eichberger resolves “to keep a laser focus on the fundamentals: clear and consistent positioning, tight targeting and trackable results.”
3. Find Big Uses for Big Data
Raj Rao, VP of Global eTransformation at 3M, shares a commitment with Comstock to use big data, seeing it as a way “to transform how we play in alternate e-commerce channels like Rakuten, Alibaba and Amazon.com.” As he further explains, “3M needs to drive new revenue streams by revisiting its business models to capture revenue streams that are not serviceable in our current distribution and retail channels.”
4. Swing for the Fences
Kyle Schlegel, CMO at Hillerich & Bradsby, offers a 24-month vision as he completes “the re-launch of the iconic Louisville Slugger brand through the launch of a game-changing 2015 product lineup.” Schlegel hit upon this long-term perspective naturally, given the brand’s 130-year “legendary” history, while also noting his need to break “any relevance barriers that may have been created over the past 5-10 years.”
5. Seek a Consistent Marketing Framework
After being in a similar role at Cablevision, Time Warner Cable Business Class CMO Stephanie Anderson knows well the challenges of marketing to small businesses. Having seen others in the industry bounce from idea to idea, Anderson offers a more steadfast approach: “Top of the list for 2014: be consistent, relevant, and ‘present’ with our customers and prospects.”
6. Think Broadly About Your Business
Elisabeth Charles, CMO of Petco, has the unenviable challenge of fending off both entrenched brick-and-mortar competitors and e-commerce upstarts, who are all competing for share of wallet among finicky pet parents. In the face of this competitive hydra, Charles resolves to “develop a clearer enterprise strategy and place greater priority around digital customer engagement.”
7. When in Doubt, KISS
Jonathan Becher, CMO of SAP, faces a myriad of challenges running a global marketing operation that supports hundreds of countries, vertical markets and product solutions. In the face of this potential complexity, Becher shares the following with all who will listen: “My top new year’s resolution is ‘simplify, simplify, simplify.’”
Graph Search is officially here! That is, it’s available for individual users, but we know that won’t stop you, the savvy marketer, from thinking about how you can use it. We know you’re ready to take advantage of the next biggest thing since the “I’m Feeling Lucky” button.
It’s important to note that because Graph Search is connected to a your personal profile, results are ordered by the connections closest to you or by the number of fans of the pages.
Facebook created the dynamic, long-tail, natural language search tool so that users can find people and pages with nearly infinite combinations of variables. For example, you could use Graph Search to find oxymoronic results like “People who like Beer and joined Alcoholics Anonymous” or “Christian Males who like Fifty Shades of Grey,” but that’s probably only good for a few laughs (or if you’re a troll, a few weeks worth of amusement). Putting self-amusement aside, Graph Search has serious implications for your brand.
Now that Graph Search has launched, consider cleaning up your social media policy as soon as possible. The last thing you want anyone to find is that your brand is listed under “Places where people who like Racism work.” But how far you go as an employer to tell your employees what they can and cannot like is an ethical issue you’ll need to work out in your own company.
The real value of Graph Search lies in its ability to support your marketing research. The easiest and most obvious way to use this functionality is to find out who likes the brand and what their interests are. Search for “People who like [your brand]” and click on “More pages they like” on the right column of the screen to learn more about your fans. After figuring out their common interests in brand page, combine multiple brand pages in your long-tail search to find which brands are similar to both. This can have great insight to complementary brands. Now try selecting “Activities they like” in the right column and you may find a few sponsorship opportunities.
By going through these steps you can find a broad pool of people you can potentially convert into fans based on the brand correlations you found above. You may even include geographical constraints to see where in the world you should concentrate marketing efforts.
Finally, another way to use Graph Search is to research your competitors using the same steps. Where are their fans located? What do they like? Which activities do they do? See, we knew you weren’t going to be deterred by the fact that Graph Search is only open to individuals, not brands. You savvy marketer, you!
Though the big game is days away, major corporations like Coke, Mercedes, Audi, and Carl’s Jr. have already begun playing the field for the hearts of the 111 million viewers. Aside from the earned media potential of blogs and publications picking up the story, what advantages does pre-releasing your ad have?
In the case of Audi, probably nothing! Their pre-released YouTube tab “Big Game” seemingly gives away their entire spot, which costs around $2.5 million per 30 seconds. There is additional content around the same theme available for viewing, but unless Audi has a surprise up its sleeve for the big day, it has already run out of gas.
Mercedes and Carl’s Jr. haven’t quite shown it all. @CarlsJr has posted a few tweets with images from the ad shoot with swimsuit model @NinaAgdal as an appetizer. The full TV ad surely won’t be short of saucy. Mercedes, too, pre-released their ad spot with Kate Upton getting her shiny car washed, which alludes that there is more to bare.
Coke seems to be the most inventive, taking full advantage of social media for its big ad. Visit CokeChase.com and you can watch a pre-release video that sets the stage for the big day with cowboys, showgirls and badlanders racing to the land of sweet, bubble nirvana. Coke asks you, the user, to choose who will win the race and the final spot on the air—all you have to do is tweet your vote. The fun doesn’t stop there! Immediately in return, Coke sends you a tweet with the option to delay the contenders. This is a prime example of perfectly executed brand engagement that builds to the finale. When Coke’s ad finally rolls out on the big day, you can expect to see a hoard of tweets from enthusiasts rooting for their team.
Stay tuned to @Renegade_LLC for the Big Game Ads reviews, live as they happen on Feb 3rd.
In his short story “The Aleph,” Jorge Luis Borges recalls an experience he had gazing into an aleph. He describes it as “one point in space that contains all other points. The only place on earth where all places are—seen from every angle, each standing clear, without any confusion or blending.” This fictional story regards the aleph as a both a gift and a curse because it gives the gazer a chance to see and know everything on earth. That is what social media has developed into today. Through Facebook, Twitter, Instagram and countless other sites, we now have the opportunity to see all—to see into people’s lives and to see the world like never before. Social media has opened up the unimaginable universe. Like peering into the aleph, checking your newsfeed or your Twitter timeline provides insight into everything in our world, from every angle—simultaneously, infinitely.
The aleph is significant beyond Borges’ short story. Its symbol is the first letter of the Hebrew alphabet and is literally a part of the word “alphabet.” It is venerated by Kabala and other mystic traditions that put value on an aleph as the pursuit of truth. Like the aleph in these ancient traditions, social media is the means by which we seek truth in modern times. From companies to customers, from artists to fans, from friends to family, and from your PC to mine, we can now paint a more accurate, “truer” picture of the people we interact with via social channels. Social media offers us an endless amount of communication that is continuous and extremely transparent. Through following people, companies, bands, etc. on social media, we can see who their friends are, what interests them, where the have been, where they plan to go, their religious, and political stances and a plethora of other information that we otherwise wouldn’t have discovered.
"Aleph Sanctuary" - Mati Klarwein
Thanks to the advances of social media technology and the massive amounts of information these sites are processing, we have transitioned into the age of the “recommendation.” There are logarithms, programs and software that can now introduce you to more people, places, and things based on what you already like and your physical location. You can discover when concerts and art festivals are happening in your area, what news is breaking, and what song will go well with your mood for the day. Other sites will recommend vacations spots, restaurants, lawyers, and doctors. Heck, these sites can find you a job or an employee—all out of the comfort of your living room! This age of “recommendation” is giving us options like never before and it is shocking how incredibly accurate the recommendations are.
As our technologies grow and progress, we must accept that our lives are no longer veiled in secrecy. You can be a pessimist and see this as an intrusion on your privacy, but if you are receptive to this information exchange, the possibilities are endless. The more you share, the more people will share with you. The more you follow, the better recommendations you will get and the more useful social media will be for you. So instead of being wary of this connectivity, you could revel in the endless possibilities of this aleph. It will undoubtedly open your world to bigger and brighter things while introducing you to more people and experiences you would have never had an opportunity to access before.
— Jake Annear
Here at Renegade we have featured a slew of campaigns by different brands, agencies, and companies who are taking innovative strides in social media. Recently, I came across a recruitment drive by the Swedish armed forces that took a social media campaign to another level.
In an attempt to find 4,000 applicants for 1,500 new positions, the Swedish Army launched a promotion called “Who Cares?” that attempted to test how far people are prepared to go for one another. In the “Who Cares?” campaign, a person was voluntarily locked in a small, enclosed box in central Stockholm. The campaign streamed live video of the person sitting within this box and made it clear that the only way to free the person would be to replace him yourself. The person in the box agreed to sit there alone until someone else willingly replaced him. No status update or tweet alone could free the person: their freedom required real-world action. It required a stranger to sacrifice their comfort for the comfort of another; to demonstrate concern about a fellow human being – all crucial elements that the armed forces seek in applicants.
Over the course of 89 hours, 74 people sacrificed their time to “save” a complete stranger. With tweets like this one by @Soldier_H: “On my way to Stockholm to participate in #whocares with #svfm. Could be fun @ShimmeryChic,” and over 100,000 website visitors in less than four days, the campaign spread like wildfire over social media channels, with people coming to visit the cell from all over Sweden.
In a time where the easiest way to express yourself and show what you care about is through social media, the Swedish Army took a very innovative approach to recruit their infantry. Instead of using patriotic propaganda or super-human like analogies for the people they want in their armed forces, they simply staged a scenario to see how far people were prepared to go for another. And the conversation blew up from there. Instead of simply stating the benefits of joining the army, this campaign made people realize the benefits for themselves.
This video gives the full story on the campaign:
This campaign was a huge success because it was a social media campaign that wasn’t about social media. It was about real world action and human interaction. The Swedish Armed Forces started a conversation amongst their target group and got that target group to act in anonymous and selfless ways that in the end got the armed forces the desired result: quality applicants. In fact, as a result of the campaign In fact, as a result of the campaign, the ended up getting twice the expected amount of applicants for the open positions, and bonus: it facilitated a huge online conversation in the process. It goes to show that social media campaigns that go beyond online interaction require real-word activity can be quite effective and memorable.
- Jake Annear