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Social News Roundup | June 19, 2015

  
  
  
  
  

1. Study: Facebook Posts to Brands’ Pages Fall on Deaf Ears

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Photo courtesy of Social Times

87 percent of posts to brands’ Facebook pages go unanswered. Active pages responded to only 37 percent of posts to their page. Find out more about what page administrators should do here.

 

2. How to Improve Organic Reach on Facebook (Infographic)

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Photo courtesy of Social Times

There has been a consistent decline in organic reach for brands on Facebook. Social Times offers some possible solutions. 

 

3. Social Media is Stuck in the Workplace Friend Zone (Infographic)

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Photo courtesy of Social Times

Most people see social media as a useful way to keep in touch with friends. Its reputation as a distraction keeps social media from becoming valuable in the workplace. See the full infographic


4. Pinterest Unveils Smarter Search Feature and Verified Accounts

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Photo courtesy of Social Times

Pinterest users can now see what topics are trending on the platform. Additionally, brands can become verified with a red check mark so that users know that their pages are legitimate. Find out more here.  

 

5. Twitter to Advertisers: 100% Viewability on Autoplay Videos- Or It’s Free!

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Photo courtesy of Social Times

Twitter will only charge advertisers for videos if they have been watched for at least three seconds and are fully in view on the device. As users scroll through the Twitter feed, native videos or GIFs will play automatically, but sound will only play when the users taps on the video. Learn more here.

 

6. Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

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Photo courtesy of AdWeek

Check out this year’s most successful social campaigns on Facebook, including the ALS Ice Bucket Challenge and Always’ #LikeAGirl.

Taking Over Advertising Ten Seconds at a Time

  
  
  
  
  

With all of the different platforms and outlets we can now access, our attention spans are getting shorter and shorter. Wait, what were we just talking about?

Snapchat hopes to capitalize on the limited attention span of its 13-34 year old audience by advertising to its 100 million daily users in under 10 seconds. Yet with the introduction of advertising on the platform, many marketers are beginning to question its potential effectiveness.

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Photo courtesy of Financial Times

Snapchat, an app that allows you to send pictures to friends for a set amount of time, has taken off in the last four years.  The platform, created by Evan Spiegel and his fraternity brother at Stanford, now has 100 million daily users and is valued at more than $15 billion. Inherently, the app is not just for sharing selfies for five seconds, but is a way for friends to communicate where they are and what they’re doing.


Snapchat as a means to advertise

In terms of what advertising on Snapchat would actually look like, the platform has multiple ways for brands to share their messages. Geofilters, or location-specific overlays, allow users to easily share where they are. Numerous airports nationwide, big cities and even small towns have geofilters that are accessible to users in that location. Recently, companies like McDonald’s have created a geofilter for Snapchatters to use while at their establishment. A Snapchatter can then send this picture to friends, or even share it to all friends at once by adding it to “My story.”

The app has special live stories, where users at a certain sporting event, music festival, or even college campus can add their own pictures and share with thousands of viewers in the same region. After the Warriors won game six of the 2015 NBA Finals, a special live story called “Warriors Win It” could be viewed nationwide.

Additionally, the app has a “Discover” section where eleven brands, including Cosmopolitan, People, ESPN and National Geographic, can share short articles and visual content. Cosmopolitan, for example, has featured sponsored content from Maybelline and reaches 1.82 million users a day. The content shared by these big media brands creates a unique, interactive experience, specifically for mobile, that is curated for short attention spans.

Spiegel has also discussed the importance of “thinking vertically” when it comes to creating ads for Snapchat. He emphasized that viewers are nine times more likely to watch a complete video if it is vertically oriented and takes up the entire mobile screen.

 

Some pitfalls

While many brands wish to stay ahead of the curve and explore Snapchat as an advertising option, many others believe that there are too many issues with the platform as a means of advertising.

Snapchat initially over-gauged advertising interest and wanted to charge $750,000 for a 24-hour campaign. The price has now dropped to 2 cents per view, or $20 per 1,000 views. When the “Discover” page first came out, the content was extremely popular. This has since dropped off; however, the page is still a way to reach a mass audience on the platform.

Many marketers are skeptical of advertising on a platform that has not been widely tested and is extremely hard to target and track. Snapchat is designed with anonymity in mind, the complete opposite of what most marketers want: campaigns with very visible targets.

Snapchat’s unique layout would force brands to create specific content for the app, which could not be reused on other advertising mediums. Advertisers question whether the platform is worth the energy and money.

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Photo courtesy of LA Times

 

Young audiences have gone mobile

The bottom line: Snapchat utilizes word-of-mouth in a whole new way and targets a young audience. Word-of-mouth is at the core of most campaigns and is vital for the success of a brand. Introducing this type of word-of-mouth campaign encourages brands to think differently, explore the world of mobile marketing and tap into a young target.

This app has the potential to be a successful advertising platform, contingent on carrying out Spiegel’s idea: that if marketers integrate ad content into the system of Snapchat, it will no longer seem like a burden to consumers. But will brands want to create the content? Will Snapchat be able to prove itself as a viable option in comparison to other platforms, like Facebook and Instagram? Or will others follow in the footsteps of McDonald’s, BudLight, Coca-Cola and Macy’s and try out Snapchat advertising?

Social News Roundup | November 12, 2014

  
  
  
  
  

1. Not all content is shared equally.

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A new study suggests that 32% of Facebook users in Canada use the site to endorse content compared to Twitter’s 79%. Read more…

 

 

 

2. Twitter goes iconic.

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Twitter teamed up with The Iconfactory and launched more than 800 Emojis. The new picture characters can now be seen over the web. Read more…

 

3. Facebook is giving its users more media news feed control.

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Facebook is making a bigger effort to allow their users to control what they see in their news feeds in an effort to reduce the amount of clickbait. Read more…

 

4. Instagram makes much-needed upgrades

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Photo courtesy of Mashable

Instagram will now allow users to edit their captions and locations after a much-needed upgrade was released on Monday, November 10. Read more…

 

5. Twitter takes a stand against online harassment.

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In partnership with one of the nation’s leading women’s advocacy groups, Twitter is making efforts to put a stop to online harassment. Read more…

 

6. Videos as social advertising strategy.

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According to the IAB, digital ad spending increased by 24% in the first half of 2014. Mobile now accounts for 22% of digital video intake. Read more…

 

7. Social Media Generation.

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A recent study finds that 71% of millennials check their social media sites at least once a day. Read more…

 

8. Ocho raises $1.65M.

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Photo courtesy of the LA Times

With Mark Cuban and other major investors backing Ocho, the newest video-based social media network has raised $1.65 million. Read more… 

9. What Facebook marketers should keep in mind when approaching millennials.

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Facebook releases second part of their study of users from 13 countries between the ages of 13 and 24, dividing them into 3 categories – optimists, explorers and realists. Read more…


 

Social News Roundup | November 6, 2014

  
  
  
  
  

1. What could have been...

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What if Twitter, Instagram, Google and other social media networks were created in the 1980s? What would that have looked like? Read more… 

2. Cruisin' with faster WiFi

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With more Americans taking cruise vacations, up .4% from 10.67 million in 2013 to 10.71 million, cruise liners are making bigger efforts to get more millennials on board with craft beer to high speed WiFi. Read more…

 

3. Fly it forward

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JetBlue is introducing a new program that will allow its customers to nominate someone deserving of a flight. Read more…

4. Twitter is not the Holiday shopping referral we thought it was.

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Twitter comes in 4th place, behind Facebook, Instagram, and Pinterest in holiday shopping referrals. Read more…

5. The San Francisco Giants: Champions of Social Media

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After defeating the Kansas City Royals in 7 games to capture their 8th Fall Classic title, The Giants won another title as they topped 4 million mentions on Facebook alone — Social Media Champions. Read more…

6. M&M's crushed other candy brands in Facebook mentions

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With more than 170,000 mentions, M&M’s reigns supreme as the most popular candy on social media for Halloween. Read more…

7. Smart Ads

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According to a new research, marketers could achieve much better search targeting by including data from content photos people post on social networks. Read more…

8. Twitter upgrades page for easier use, looks more like Facebook.

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Twitter upgrades their page, hoping to make an easier and friendlier user experience. Users criticize its efforts. Read more…

9. Cosmo takes on life hacks on Facebook

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Cosmopolitan Magazine launches a series of Facebook videos called ‘Hacksmopolitan’ and it’s already seeing a 53% bump in shares than Cosmo page posts. Read more…

10. Marc Jacobs tries to monetize Instagram

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Marc Jacobs is offering shopping via Instagram with easy sign in and weekly emails with details on how consumers can purchase the items they clicked ‘like’ on. Oh, and the hashtag #shopmjb. Read more…

Social News Roundup | October 29, 2014

  
  
  
  
  

1.  Snapchat’s freaky first ad
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Snapchat releases its first ad for the film, Quija. Read more…

2.  Faecbook adds bidding options
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Facebook expands unique reaches to advertisers, introduces new CPM-based bidding options to target specific consumers. Read more…

 3.  Social media for marketing on the rise.
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Study reveals that 88% of U.S. companies are using social media for marketing, expected to rise to 89.5% by 2016. Read more… 

4.  A picture is worth more than 140 characters.
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The images your brand uses goes a long way in brand building. Learn how to make a 140 character have the impact of 1000 words by using photos. Read more…

 5.  WhatsApp with that?
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Facebook reveals that it sold almost $13.8 billion in equity in recent WhatsApp acquisition. Read more… 

6.  Swipe right (or left) for premium
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Tinder hopes to make a profit with offering a premium service, not ads. Read more… 

7.  Facebook for the ages
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With 76.8% of the internet population in its grasp, Facebook takes the crown for the number one social network in the U.S for all age groups except 14-17. Read more… 

8. Marketing World Series
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A marketer’s guide to the World Series and how to maximize brand exposure during the Fall classic. Read more…

 

9. A Phan-tastic Idea
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YouTube star Michelle Phan promotes her book, chapter by chapter. And it worked. Read more…  

10.  Momma, don’t quit!
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A new study reveals that 53% of mothers considered quitting social media altogether. Read more…

 

Social News Roundup | October 15,2014

  
  
  
  
  

1.  Social network campaigning

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A new study by the Facebook Data Science Team reveals what politicians are talking about and what issues are dominating the landscape during midterm elections. Read more...

 

2.  Word games

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Using the correct word when creating content can generate more likes, shares and retweets. Which words made the cut? Read more…

 

3.  The Huffington Post reigns supreme!

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With more than 9.4 million shares, The Huffington Post is the most shared publication on Facebook. Read more…

 

4.  Facebook and sports fans, a match made in social media heaven.

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When it comes to sports talk, Facebook wins with 75% of respondents saying they use the platform to connect with other fans. Twitter took 37%. Read more…

 

5.  Trends impacting marketing to millennial mothers.

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Marketers are focusing on millennial moms, with an estimate of $170 billion in purchase power. Read more…

 

6.  Marketers retargeting, spending more.

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A new study shows that 48% of marketers are using social media for retargeting purposes, 67.1% of respondents intend to spend more. Read more…

 

7.  Millennial travel plans

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Recent studies reveal that 44% of Millennials use Facebook and Twitter for travel planning. Read more…

 

8.  Tweeting ‘Dead’

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AMC’s original series, The Walking Dead, sets Twitter records during its season five premiere, generating more than 1.3 million tweets. Read more…

 

9.  How I met my social media friend.

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According to a new study, one in three British teens, ages 15-18, have met their social media friend, 25% say they are happier on social than real life. Read more…

Social News Roundup | October 10,2014

  
  
  
  
  

1. Keeping up with the mobile generation.

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A new survey finds that 74% of Millennials say social media helps them stay up to date with family and friends. Read more... 

 

2. Mr. Smith goes to Washington, Twitter style!

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After being prohibited from reporting on the scope of surveillance of its users by the government,Twitter takes the fight to Washington, filing a Transparency Lawsuit. Read more... 

 

3. The Millennial struggle 

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A recent study discovers that 40% of Millennials say brands don’t take them seriously. Brands are finding new ways to reach out to Millennials and spread brand awareness.  Read more... 

 

4. Sharing the birthday love 

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Instagram shows Starbucks, Red Bull, Marc Jacobs, Billboard and NatGeo some birthday love as it celebrated its 4th birthday. Read more... 

 

5. Logged in and ready

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New reports suggest that Facebook’s social logins rose 2 percent in the 3rd Quarter to 46%, mostly driven by entertainment. Twitter posted a 1.3 gain in social media login, driven by consumer brand sites. Read more... 

 

6. All I want for Christmas is social referrals!

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The Holiday season is just around the corner and you need to have strategies in place for the busiest shopping season. A new survey says that 49% of consumers will make purchases based just off social referrals alone. Read more... 

 

7. Twitter rising…

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With more than 271 million active users, Twitter offers many opportunities for brands and consumers to connect, with photos creating some of the highest engagement rates. Read more... 

 

8. Social media, the new customer experience?

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Social media gives consumers a bigger voice and research shows that 72% of them expect a quick response from brands within the hour, 50% communicate with brands via social media rather than call customer service. Read more... 

 

9. Facebook playing around with anonymous sharing.

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Facebook is getting ready to launch an app that allows users to interact with other users anonymously by allowing them to use pseudonyms. Read more... 

 

10. Instagram gets the big picture

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Embedded photos on Instagram will now be bigger and clearer thanks to the improvements they launched on Thursday. Read more... 

Social News Roundup | October 2, 2014

  
  
  
  
  

1. Say Ello to the new kid in town

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Is this ad-free social network site, created by a small group of artists and designers, really the anti-Facebook of social media? Read more... 

 

2. Brands take their message to Latin America.

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Social media users in Latin America are projected to hit 300 million by 2017. Brands are jumping on the opportunity by putting more than $500 million into marketing to region next year. Read more...

 

3. Facebook puts Atlas on the map

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The social network giant is tackling the next marketing challenges with the re-launch of Atlas, an ad platform that allows you to target users off Facebook but with Facebook targeting. Read more...


4. The Facebook News Network?

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A recent study revealed that three in ten Americans get their news from Facebook. Read more...

 

5. Brace yourselves, Pinterest is coming…

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If you want to be the best, you have to beat the best. Pinterest is getting ready to take on Facebook and they have the numbers to make a significant impact. Read more...

 

6. House of Content

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Kevin Spacey, star of Netflix’s original series House of Cards, shows his marketing savvy as discusses his Three Pillars of Content. Read more...


7. One size fits all

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Google announces new ad tools that are tailored to fit any mobile screen. How will this impact how brands reach out to their consumers? Read more...

 

 

The Brainy Insight for B2B

  
  
  
  
  

Our client, MediaMath, was looking for a #cutthru idea that would help them engage with senior marketers and ultimately lead to a conversation about programmatic digital ad buying. Their platform is called TerminalOne Marketing Operating System (T1), which enables marketers to leverage their data and third-party data in the planning, execution, optimization, and analysis of digital marketing campaigns using their proprietary programmatic algorithm known as "The Brain." 

We all know CMOs are extraordinarily busy people. They’re juggling strategic, tactical, managerial, vendor and customer challenges, all while trying to stay ahead of the curve. This is where Renegade saw the opportunity for a brainy introduction to MediaMath. 

We partnered with leading brain trainer Alvaro Fernandez of SharpBrains, to learn the best ways to keep your thinker ticking. At The CMO Club House during SxSW 2014, we introduced the concept of #TrainYourBrain, a triple threat brain treatment that would help keep CMOs at the top of their games.  

At SxSW, we gave CMOs brain food – dark chocolate to be exact – to stimulate receptors and activate the parts of the brain needed for deep concentration (not a bad treat if we say so ourselves!). Alongside the delicious brain boosting snacks were brain-training postcards containing puzzles and brainteasers to exercise critical thinking muscles.  

CMOs also had the opportunity to win a two-hour coaching session for their entire marketing team with Alvaro Fernandez. These sessions include all the exercises needed to maintain tip-top mental cognition specifically for marketing professionals. Other prizes included two free months of Lumosity, an online “gym” jam packed with brain exercises.  

With their demanding schedules, CMOs need to exercise their noggins so they can keep their schedules, tasks and campaigns all running smoothly. What better way than a few brain teasers, a healthy brain food and coaching? Our CEO, Drew Neisser, interviewed MediaMath SVP of Marketing Rachel Meranus about the campaign.

  

Train Your Brain is another example of “Marketing as Service,” enabling MediaMath to start a relationship with CMOs by delivering a substantive value rather than a sales pitch. Helping CMOs step up their overall mental game in turn opened the door to a deeper conversation about how MediaMath’s own “Brain” could help marketers make smarter digital marketing buying decisions. It's good to be smart! 

 

Twitter to Support More Embedded TV Content

  
  
  
  
  

In more Twitter news, the company’s interactive Amplify program welcomes a new client, television giant Viacom. Viacom will soon have the ability to deliver ad-supported video content from networks like MTV, VH1, CMT and Nickelodeon directly into the feeds of its followers. 

Taking another step towards brand-friendliness, Twitter launched Amplify to integrate traditional TV into the Twitter platform, allowing partners to embed real-time programs—highlights, trailers, promotional clips—into their tweets. These so-called “second screens” have the added feature of a frame that can host additional advertising content.

 

 

Viacom’s first use of Amplify will occur during the MTV Video Music Awards on August 25, when the network will tweet real-time clips of the program to the Twitterverse…probably something along the lines of “Here’s a clip of Beyonce’s performance: what did you think?” “Check out Bruno Mars walking down the red carpet: how about that hair?” The conversation should be interesting, to say the least, and we’ll be watching.

What’s more, this kind of video integration may eventually open doors for smaller brands to directly embed their own video content into Twitter, interacting with followers in a new, meaningful way. 

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