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Social News Roundup | November 12, 2014

  
  
  
  
  

1. Not all content is shared equally.

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A new study suggests that 32% of Facebook users in Canada use the site to endorse content compared to Twitter’s 79%. Read more…

 

 

 

2. Twitter goes iconic.

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Twitter teamed up with The Iconfactory and launched more than 800 Emojis. The new picture characters can now be seen over the web. Read more…

 

3. Facebook is giving its users more media news feed control.

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Facebook is making a bigger effort to allow their users to control what they see in their news feeds in an effort to reduce the amount of clickbait. Read more…

 

4. Instagram makes much-needed upgrades

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Photo courtesy of Mashable

Instagram will now allow users to edit their captions and locations after a much-needed upgrade was released on Monday, November 10. Read more…

 

5. Twitter takes a stand against online harassment.

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In partnership with one of the nation’s leading women’s advocacy groups, Twitter is making efforts to put a stop to online harassment. Read more…

 

6. Videos as social advertising strategy.

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According to the IAB, digital ad spending increased by 24% in the first half of 2014. Mobile now accounts for 22% of digital video intake. Read more…

 

7. Social Media Generation.

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A recent study finds that 71% of millennials check their social media sites at least once a day. Read more…

 

8. Ocho raises $1.65M.

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Photo courtesy of the LA Times

With Mark Cuban and other major investors backing Ocho, the newest video-based social media network has raised $1.65 million. Read more… 

9. What Facebook marketers should keep in mind when approaching millennials.

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Facebook releases second part of their study of users from 13 countries between the ages of 13 and 24, dividing them into 3 categories – optimists, explorers and realists. Read more…


 

Social News Roundup | November 6, 2014

  
  
  
  
  

1. What could have been...

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What if Twitter, Instagram, Google and other social media networks were created in the 1980s? What would that have looked like? Read more… 

2. Cruisin' with faster WiFi

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With more Americans taking cruise vacations, up .4% from 10.67 million in 2013 to 10.71 million, cruise liners are making bigger efforts to get more millennials on board with craft beer to high speed WiFi. Read more…

 

3. Fly it forward

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JetBlue is introducing a new program that will allow its customers to nominate someone deserving of a flight. Read more…

4. Twitter is not the Holiday shopping referral we thought it was.

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Twitter comes in 4th place, behind Facebook, Instagram, and Pinterest in holiday shopping referrals. Read more…

5. The San Francisco Giants: Champions of Social Media

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After defeating the Kansas City Royals in 7 games to capture their 8th Fall Classic title, The Giants won another title as they topped 4 million mentions on Facebook alone — Social Media Champions. Read more…

6. M&M's crushed other candy brands in Facebook mentions

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With more than 170,000 mentions, M&M’s reigns supreme as the most popular candy on social media for Halloween. Read more…

7. Smart Ads

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According to a new research, marketers could achieve much better search targeting by including data from content photos people post on social networks. Read more…

8. Twitter upgrades page for easier use, looks more like Facebook.

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Twitter upgrades their page, hoping to make an easier and friendlier user experience. Users criticize its efforts. Read more…

9. Cosmo takes on life hacks on Facebook

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Cosmopolitan Magazine launches a series of Facebook videos called ‘Hacksmopolitan’ and it’s already seeing a 53% bump in shares than Cosmo page posts. Read more…

10. Marc Jacobs tries to monetize Instagram

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Marc Jacobs is offering shopping via Instagram with easy sign in and weekly emails with details on how consumers can purchase the items they clicked ‘like’ on. Oh, and the hashtag #shopmjb. Read more…

Social News Roundup | October 29, 2014

  
  
  
  
  

1.  Snapchat’s freaky first ad
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Snapchat releases its first ad for the film, Quija. Read more…

2.  Faecbook adds bidding options
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Facebook expands unique reaches to advertisers, introduces new CPM-based bidding options to target specific consumers. Read more…

 3.  Social media for marketing on the rise.
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Study reveals that 88% of U.S. companies are using social media for marketing, expected to rise to 89.5% by 2016. Read more… 

4.  A picture is worth more than 140 characters.
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The images your brand uses goes a long way in brand building. Learn how to make a 140 character have the impact of 1000 words by using photos. Read more…

 5.  WhatsApp with that?
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Facebook reveals that it sold almost $13.8 billion in equity in recent WhatsApp acquisition. Read more… 

6.  Swipe right (or left) for premium
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Tinder hopes to make a profit with offering a premium service, not ads. Read more… 

7.  Facebook for the ages
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With 76.8% of the internet population in its grasp, Facebook takes the crown for the number one social network in the U.S for all age groups except 14-17. Read more… 

8. Marketing World Series
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A marketer’s guide to the World Series and how to maximize brand exposure during the Fall classic. Read more…

 

9. A Phan-tastic Idea
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YouTube star Michelle Phan promotes her book, chapter by chapter. And it worked. Read more…  

10.  Momma, don’t quit!
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A new study reveals that 53% of mothers considered quitting social media altogether. Read more…

 

Social News Roundup | October 15,2014

  
  
  
  
  

1.  Social network campaigning

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A new study by the Facebook Data Science Team reveals what politicians are talking about and what issues are dominating the landscape during midterm elections. Read more...

 

2.  Word games

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Using the correct word when creating content can generate more likes, shares and retweets. Which words made the cut? Read more…

 

3.  The Huffington Post reigns supreme!

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With more than 9.4 million shares, The Huffington Post is the most shared publication on Facebook. Read more…

 

4.  Facebook and sports fans, a match made in social media heaven.

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When it comes to sports talk, Facebook wins with 75% of respondents saying they use the platform to connect with other fans. Twitter took 37%. Read more…

 

5.  Trends impacting marketing to millennial mothers.

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Marketers are focusing on millennial moms, with an estimate of $170 billion in purchase power. Read more…

 

6.  Marketers retargeting, spending more.

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A new study shows that 48% of marketers are using social media for retargeting purposes, 67.1% of respondents intend to spend more. Read more…

 

7.  Millennial travel plans

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Recent studies reveal that 44% of Millennials use Facebook and Twitter for travel planning. Read more…

 

8.  Tweeting ‘Dead’

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AMC’s original series, The Walking Dead, sets Twitter records during its season five premiere, generating more than 1.3 million tweets. Read more…

 

9.  How I met my social media friend.

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According to a new study, one in three British teens, ages 15-18, have met their social media friend, 25% say they are happier on social than real life. Read more…

Social News Roundup | October 10,2014

  
  
  
  
  

1. Keeping up with the mobile generation.

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A new survey finds that 74% of Millennials say social media helps them stay up to date with family and friends. Read more... 

 

2. Mr. Smith goes to Washington, Twitter style!

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After being prohibited from reporting on the scope of surveillance of its users by the government,Twitter takes the fight to Washington, filing a Transparency Lawsuit. Read more... 

 

3. The Millennial struggle 

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A recent study discovers that 40% of Millennials say brands don’t take them seriously. Brands are finding new ways to reach out to Millennials and spread brand awareness.  Read more... 

 

4. Sharing the birthday love 

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Instagram shows Starbucks, Red Bull, Marc Jacobs, Billboard and NatGeo some birthday love as it celebrated its 4th birthday. Read more... 

 

5. Logged in and ready

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New reports suggest that Facebook’s social logins rose 2 percent in the 3rd Quarter to 46%, mostly driven by entertainment. Twitter posted a 1.3 gain in social media login, driven by consumer brand sites. Read more... 

 

6. All I want for Christmas is social referrals!

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The Holiday season is just around the corner and you need to have strategies in place for the busiest shopping season. A new survey says that 49% of consumers will make purchases based just off social referrals alone. Read more... 

 

7. Twitter rising…

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With more than 271 million active users, Twitter offers many opportunities for brands and consumers to connect, with photos creating some of the highest engagement rates. Read more... 

 

8. Social media, the new customer experience?

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Social media gives consumers a bigger voice and research shows that 72% of them expect a quick response from brands within the hour, 50% communicate with brands via social media rather than call customer service. Read more... 

 

9. Facebook playing around with anonymous sharing.

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Facebook is getting ready to launch an app that allows users to interact with other users anonymously by allowing them to use pseudonyms. Read more... 

 

10. Instagram gets the big picture

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Embedded photos on Instagram will now be bigger and clearer thanks to the improvements they launched on Thursday. Read more... 

Social News Roundup | October 2, 2014

  
  
  
  
  

1. Say Ello to the new kid in town

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Is this ad-free social network site, created by a small group of artists and designers, really the anti-Facebook of social media? Read more... 

 

2. Brands take their message to Latin America.

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Social media users in Latin America are projected to hit 300 million by 2017. Brands are jumping on the opportunity by putting more than $500 million into marketing to region next year. Read more...

 

3. Facebook puts Atlas on the map

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The social network giant is tackling the next marketing challenges with the re-launch of Atlas, an ad platform that allows you to target users off Facebook but with Facebook targeting. Read more...


4. The Facebook News Network?

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A recent study revealed that three in ten Americans get their news from Facebook. Read more...

 

5. Brace yourselves, Pinterest is coming…

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If you want to be the best, you have to beat the best. Pinterest is getting ready to take on Facebook and they have the numbers to make a significant impact. Read more...

 

6. House of Content

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Kevin Spacey, star of Netflix’s original series House of Cards, shows his marketing savvy as discusses his Three Pillars of Content. Read more...


7. One size fits all

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Google announces new ad tools that are tailored to fit any mobile screen. How will this impact how brands reach out to their consumers? Read more...

 

 

The Brainy Insight for B2B

  
  
  
  
  

Our client, MediaMath, was looking for a #cutthru idea that would help them engage with senior marketers and ultimately lead to a conversation about programmatic digital ad buying. Their platform is called TerminalOne Marketing Operating System (T1), which enables marketers to leverage their data and third-party data in the planning, execution, optimization, and analysis of digital marketing campaigns using their proprietary programmatic algorithm known as "The Brain." 

We all know CMOs are extraordinarily busy people. They’re juggling strategic, tactical, managerial, vendor and customer challenges, all while trying to stay ahead of the curve. This is where Renegade saw the opportunity for a brainy introduction to MediaMath. 

We partnered with leading brain trainer Alvaro Fernandez of SharpBrains, to learn the best ways to keep your thinker ticking. At The CMO Club House during SxSW 2014, we introduced the concept of #TrainYourBrain, a triple threat brain treatment that would help keep CMOs at the top of their games.  

At SxSW, we gave CMOs brain food – dark chocolate to be exact – to stimulate receptors and activate the parts of the brain needed for deep concentration (not a bad treat if we say so ourselves!). Alongside the delicious brain boosting snacks were brain-training postcards containing puzzles and brainteasers to exercise critical thinking muscles.  

CMOs also had the opportunity to win a two-hour coaching session for their entire marketing team with Alvaro Fernandez. These sessions include all the exercises needed to maintain tip-top mental cognition specifically for marketing professionals. Other prizes included two free months of Lumosity, an online “gym” jam packed with brain exercises.  

With their demanding schedules, CMOs need to exercise their noggins so they can keep their schedules, tasks and campaigns all running smoothly. What better way than a few brain teasers, a healthy brain food and coaching? Our CEO, Drew Neisser, interviewed MediaMath SVP of Marketing Rachel Meranus about the campaign.

  

Train Your Brain is another example of “Marketing as Service,” enabling MediaMath to start a relationship with CMOs by delivering a substantive value rather than a sales pitch. Helping CMOs step up their overall mental game in turn opened the door to a deeper conversation about how MediaMath’s own “Brain” could help marketers make smarter digital marketing buying decisions. It's good to be smart! 

 

Twitter to Support More Embedded TV Content

  
  
  
  
  

In more Twitter news, the company’s interactive Amplify program welcomes a new client, television giant Viacom. Viacom will soon have the ability to deliver ad-supported video content from networks like MTV, VH1, CMT and Nickelodeon directly into the feeds of its followers. 

Taking another step towards brand-friendliness, Twitter launched Amplify to integrate traditional TV into the Twitter platform, allowing partners to embed real-time programs—highlights, trailers, promotional clips—into their tweets. These so-called “second screens” have the added feature of a frame that can host additional advertising content.

 

 

Viacom’s first use of Amplify will occur during the MTV Video Music Awards on August 25, when the network will tweet real-time clips of the program to the Twitterverse…probably something along the lines of “Here’s a clip of Beyonce’s performance: what did you think?” “Check out Bruno Mars walking down the red carpet: how about that hair?” The conversation should be interesting, to say the least, and we’ll be watching.

What’s more, this kind of video integration may eventually open doors for smaller brands to directly embed their own video content into Twitter, interacting with followers in a new, meaningful way. 

Showgirls, Kate Upton and Burgers—Oh my!

  
  
  
  
  

Though the big game is days away, major corporations like Coke, Mercedes, Audi, and Carl’s Jr. have already begun playing the field for the hearts of the 111 million viewers. Aside from the earned media potential of blogs and publications picking up the story, what advantages does pre-releasing your ad have?

In the case of Audi, probably nothing! Their pre-released YouTube tab “Big Game” seemingly gives away their entire spot, which costs around $2.5 million per 30 seconds. There is additional content around the same theme available for viewing, but unless Audi has a surprise up its sleeve for the big day, it has already run out of gas.

Mercedes and Carl’s Jr. haven’t quite shown it all. @CarlsJr has posted a few tweets with images from the ad shoot with swimsuit model @NinaAgdal as an appetizer. The full TV ad surely won’t be short of saucy. Mercedes, too, pre-released their ad spot with Kate Upton getting her shiny car washed, which alludes that there is more to bare.

Coke seems to be the most inventive, taking full advantage of social media for its big ad. Visit CokeChase.com and you can watch a pre-release video that sets the stage for the big day with cowboys, showgirls and badlanders racing to the land of sweet, bubble nirvana. Coke asks you, the user, to choose who will win the race and the final spot on the air—all you have to do is tweet your vote. The fun doesn’t stop there! Immediately in return, Coke sends you a tweet with the option to delay the contenders. This is a prime example of perfectly executed brand engagement that builds to the finale. When Coke’s ad finally rolls out on the big day, you can expect to see a hoard of tweets from enthusiasts rooting for their team. 

Stay tuned to @Renegade_LLC for the Big Game Ads reviews, live as they happen on Feb 3rd. 

Almost a Movie Review

  
  
  
  
  

“Ted,” the big box office hit from “Family Guy” creator Seth MacFarlane, has captivated audiences in the theater and beyond.  The movie’s title refers to its star, Ted: a foul mouthed, womanizing, pot smoking anti-teddy bear whose punch lines could give you a black eye.  Watching an iconic childhood toy do things your craziest friend from college wouldn’t do is like that eTrade baby talking about personal finance: magical and brilliant in its unfathomable nature. Yet there is something deeper with Ted that makes him so effective.  Perhaps it’s that he represents the challenge of letting go of things from your past; of learning to take responsibility and be an adult. Or I could be totally off: I haven’t seen the movie. 

 

So how do I know so much about Ted or care about what life lessons he embodies? Because of a comprehensive promotional campaign that puts this wonderful, furry little jackass all over the place.  The marketers behind “Ted” covered all their bases, making smart social media moves and brand partnerships that all commit the voice and character of Ted to memory.

 

SOCIAL MEDIA

Ted is on Facebook with 2,027,292 Likes as I write this, and I’m sure there will be more in the next few hours.  Ted’s Facebook page provides fans with pictures, status updates, and more Ted-related content from other websites that is of interest to anyone who enjoys his humor, regardless of whether or not you have seen the movie. One look at the Facebook page and you know Ted, as every post is loyal to his voice.

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@WhatTedSaid currently has 283,524 followers on Twitter, and capitalizes on the one-liners creator Seth MacFarlane is known for.  The tweets are just like the Facebook posts in that they’re accessible even if you haven’t seen the movie, and unabashedly Ted.   

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AXE CAMPAIGN

The partnership between AXE and “Ted” is brilliant for many reasons. First, the content is hilarious. Ted is a perfect spokesbear for AXE, whose brand voice shares a similar sense of humor.  On YouTube, “Ted” trailers immediately follow AXE commercials, which were also written and directed by MacFarlane.  The viewer is easily transitioned from one product to the other, a testament to the compatibility of the brand voices.  

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WHAT TO LEARN

A consistent brand voice is vital to the success of a social media campaign.  The voice of Ted the character is much more entertaining and understandable than the voice of “Ted” the movie would be if it didn't have a character to personify it.  While the Facebook page is clearly promoting the movie (users can buy tickets to see “Ted” via the page), users respond to the page’s content and the voice of the character in a far more interactive way because it does not feel forced.  Because “Ted” has the ability to market itself through its title character, it seems like more of a “friend” on Facebook than a promotional page.  The same applies to the Twitter account: because Ted the character is “responsible” for the tweets, there is no unwanted brand pushing or interaction between the movie and fans; it’s more personal and thus, more effective.  When given the opportunity, a character or avatar is a great way to connect with consumers in a social media campaign. 

 

The success of “Ted” is obviously not solely dependent on its social media campaign or viral web presence, but rather it proves that social media marketing done right can encourage lasting relationships between consumers and a brand.  People who have yet to see “Ted” or those who have just left the theater can have a connection with this movie, and more importantly, its bear, beyond the screen.   

 

Do you currently like or follow any movies or characters on Facebook or Twitter? Have you seen “Ted?” Tell us in the comments below!

 

- ENeisser 

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