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Social News Roundup | July 23, 2014


1. Pinterest Ranks High In Customer Satisfaction


When it comes to user satisfaction, Pinterest ranks as the top social media site. Read more…

2. Twitter Is Making Improvements to Direct Messages

Twitter Mobile2

Twitter plans to update its iPhone and Android app by allowing users to access their entire direct message history on mobile. Read more… 

3. Social Campaign Promotes Boys Wearing Pink

Boys Wear Pink

A new social campaign is working to show support for boys who wear pink to promote acceptance and individual expression. Read more… 

4. Facebook Rolls Out “Save” Feature

FB Save Feature

Over the next few days, Facebook will unveil a new save feature for all users via the Web, iOS and Android. Saved items are listed by category, and users can swipe right on each item to share it or move it to an archived list. Read more… 

5. 55% of Couples Used a Hashtag During Their Wedding


More than half of newlyweds (55%) used a hashtag during their wedding, and 28% updated their Facebook status within hours of tying the knot. Read more…

6. LinkedIn Acquires B2B Marketing Platform Bizo for $175 million  

LinkedIn Bizo

LinkedIn has acquired Bizo, a marketing platform that helps B2B marketers increase their reach across the web. Read more… 

7. mCouple Keeps Track of Your Loved One’s Smartphone Activity 


The mobile app mCouple gives users access to their significant others’ location, Facebook and text messages, photos, videos, Skype activity and even voice conversations. Mutual consent is a requirement for downloading the app onto another person’s phone. Read more…






Social News Roundup | July 18, 2014


1. Twitter Tells Marketers to Focus On Everyday Moments

Everyday Moments

Major events such as the World Cup provide great ways for brands to connect with consumers, but once those events are over, consumers have since moved on. For other content opportunities, marketers should focus on “Everyday Moments” to spark daily conversation and engage users with the right message. Read more… 

2. Facebook Tests Buy Button

FB Buy Button

Facebook is testing a new feature where people on desktop or mobile can click a “Buy” button on ads and page posts. Users can purchase a product directly from a business without having to leave the social networking site. Read more… 

3. Twitter Shuts Down APIs That Allow People To See the Number of Active Twitter Users


Twitter has shut down multiple developers for accessing its API to report the size of their user base. Read more… 

4. Facebook Offers Free Wi-Fi to High School Students 


As part of a pilot program, Facebook is offering free Wi-Fi to high school students. Read more… 

5. There’s a Movement by Vine Users to Call Out Trolls

Vine Trolls

People who stir up trouble and irritate others across the web are labeled trolls, and victims of trolling on Vine are striking back. Viners aren’t afraid to ask the Vine community to report users and will go so far as to call out trolls in their very own videos. Read more…

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Social News Roundup | July 16, 2014


1. Twitter Releases Improved Dashboard Data

Twitter Dashboard

The new and improved Twitter analytics dashboard now includes detailed data on the performance of organic tweets. Read more…

2. LinkedIn Acquires Newsle, A Google Alerts Style Network

LinkedIn Newsle

LinkedIn has acquired a service called Newsle that allows users to import their Facebook and LinkedIn contacts and receive alerts whenever a friend or contact is mentioned on the web. Read more…

3. Political Facebook Pages Go Against the Trend of Slashed Facebook Organic Reach

Political Facebook Pages

Although many Facebook pages have seen their organic reach decline in recent months, political pages from both sides of the political spectrum have seen success. Read more…  

4. Study: LinkedIn Enables Brands to Connect With a Premium Audience

LinkedIn Consumers

According to the 2014 Trends and Benchmarks Report from the Content Marketing Institute, LinkedIn members are willing to pay more and have more purchasing power, are heavily influenced by their professional networks and would be more interested in a product if it was shared by someone in their network. Read more…

5. Google Drops All Real-Name Restrictions for Google+ and Approves All Pending Requests


Google has finally dropped the real-name restriction on their social network. Now anyone can choose to use a pseudonym on Google+. Read more… 

6. Adidas Scores Big In Sales and Social Media During The World Cup


During the World Cup, Adidas experienced significant jersey sales growth and celebrated the social media success and sales of the brazuca, the official FIFA World Cup ball. Read more…

Social News Roundup | July 9, 2014


1. LinkedIn Is Gaining Two New Members Every Second, Every Day 

LinkedIn Mobile

Some fascinating facts about LinkedIn:

  • LinkedIn adds two new members every second of every day.

  • 1.5 million users look for jobs on the site every day through mobile devices.

  • By the end of 2014, more than 50% of LinkedIn users will be mobile users.

Read more…

2. Facebook is Testing Redesigned Events Pages

Facebook Events Pages

Facebook is testing a new events page feature called “Events for You,” which includes recommendations for public events that are based on information users have shared on Facebook. Read more…

3. Interesting Twitter Data Visualizing the World Cup Shootouts

Penalty Shoot Out

When there are penalty shootouts during the World Cup games, Twitter activity dramatically drops. Read more…

4. Brazil’s Defeat to Germany at the World Cup is the Most Tweeted Sporting Event Ever

Twitter World Cup Stat

Germany defeated Brazil 7-1 in the World Cup semi-final match, and in the process generated 35.6 million tweets. The match breaks the previous record of 16.4 million tweets posted during the Brazil-Chile match. Read more…

5. Facebook Wants Advertisers to Install Conversion Pixels

Facebook Conversion Pixel

Facebook wants advertisers to install conversion pixels, which would enable users to measure outcomes such as click-throughs and purchases. Read more…

6. UK Warns Social Media Users About False Allegations Against Politician and Celebrities

Celebrity Social Media

Social media users in the UK were warned about posting false allegations against public figures, as doing so can prejudice prosecutions and expose them to defamation proceedings. Read more…

Social News Roundup | July 2, 2014


1. Facebook Experimented With Emotional Posts On Timeline with 700,000 Users

Facebook Emotional Posts

Facebook conducted a psychological experiment manipulating people’s news feeds and found that people who saw fewer positive posts on their feed wrote more negative posts, and people who saw fewer negative posts became more positive themselves. Read more…

2. Twitter Rolls Out Mobile App Install Ads

Twitter Mobile

Twitter is releasing mobile app install ads worldwide, which allow users to directly install advertised apps onto their smartphone. Brands can also target their ads based on Twitter data that includes interest, tailored audiences and gender. Read more…

3. New Platform Allows Users to Create Ads for Their Favorite Brands


Tongal gives people the opportunity to create ad campaigns for their favorite brands by allowing users to pitch a tweet-length idea and paying them if their pitch gets selected. Read more… 

4. Brazil- Chile World Cup Game Is the Most Tweeted Sporting Event Ever

Brazil Chile World Cup 3

The Brazil vs. Chile match was the most tweeted real-time event ever with 16.4 million tweets sent during the match. Read more… 

5. Misconfigured Mobile Sites Are Losing Traffic

Mobile Sites

A recent report by BrightEdge found that one in four mobile sites are losing traffic due to configuration errors, and 62 percent of organic searches show different results depending on whether the search was performed on a desktop or smartphone. Read more…

6. “Buy Now” buttons start appearing in Tweets – Welcome to T-Commerce

Buy Now Twitter

“Buy Now” buttons may be coming soon to Twitter. Products shared from the shopping app Fancy include a “Buy Now” button in the tweet. Read more… 

7. Facebook’s Special Ad In India Harnesses the “Missed Call” Behavior

Facebook India

To appeal to advertisers who want to target customers in emerging markets, Facebook is testing an ad built around the “missed call” behavior in India. Now, when a person in India sees an ad on Facebook, they can place a “missed call” by clicking the ad on a mobile device and receive access to content such as music and celebrity messages when their call is returned. Read more…

Social News Roundup | June 25, 2014

1.Facebook Slowly Moving to Real Time Stream

Facebook vs Twitter

Facebook plans to compete with Twitter’s real time stream and convince users that Facebook is the dominant social channel to discuss current events. Facebook’s VP of Media Partnerships believes Facebook has an advantage over Twitter in the battle due to its audience size and real identity. Read more…  

2. Twitter Testing Threaded Commentary to Retweets

Retweets Commentary

Twitter is testing a new feature called “Retweet with Comment”, which allows users to add their own commentary to a retweet. Read more…

3. Gallup Poll: Most Consumers Not Influenced By Social Media

Gallup Poll

According to a recent Gallup poll, social media had little influence on consumers’ purchasing behavior. Read more…  

4. Facebook Alters News Feed Ranking For Uploaded Videos (Not Links)

Twitter News Feed

Facebook is changing the way it ranks videos uploaded from users and pages by focusing on whether the videos were watched and for how long. This improvement does not apply to links to videos, only videos uploaded directly from individuals and pages. Read more…  

5. Lawyers Allowed to Search Social Media Profiles Before Selection and During Trial


The American Bar Association has ruled that lawyers are allowed to search the social media profiles of potential jurors during the selection process. This change could allow lawyers to select jury members that will be more sympathetic to their client. Read more…

6. Google Is Watching to See If You Have Kids (For Advertising)

describe the image

Google has added a “parental status” tab to its AdWords dashboard, allowing advertisers to target that demographic subset. Read more…

7. Forrester Study: Teens Do Love Facebook After All


A Forrester research study has revealed that teens use Facebook more than any other mobile app. Read more…

Social News Roundup | June 20, 2014


1. Twitter to Acquire SnappyTV


To integrate the best video content into Twitter’s real-time conversation, Twitter announced plans to acquire SnappyTV. Read more…

2. MiTú, the YouTube Network for Latinos Raises $10 million

MiTú, a Latino-focused YouTube network has raised $10 million in funding. MiTú aggregates videos from 1,200 partners and attracts an audience that generates 400 million views a month. Read more…

3. LinkedIn Unveils a New Job Search App

LinkedIn App

LinkedIn unveiled a new job search app to help users find and apply for new jobs. The app includes job filters such as seniority level and industry location and also includes recommendations for positions based on previous job searches. Read more…

4. New ‘Yo’ App Pings Your Favorite Contacts
Yo App

A new app called Yo simply lets users say “yo” to their contacts. Read more…

5. The Case of Facebook Threats and Free Speech Heads to Supreme Court
Facebook Supreme Court

The question of whether or not online comments are protected as free speech will be up for debate by the Supreme Court. Read more…

Social News Roundup | June 18, 2014

1. Facebook Engagement Declines For Top Brands

Thumbs Down

Despite the fact that the top 10 brands on Facebook have been creating more posts to reach their audience, a new study has shown that the top brands have seen a decline in Facebook engagement by an average of 40 percent. Read more…

2. User Retention Remains a Concern for Twitter

Twitter Sign In

Although Twitter has 1.5 billion registered accounts, there were just more than 250 million monthly active users on Twitter as of last quarter. For Twitter, user retention remains a big concern. Read more…

3. New Study Shows Emotions Are Viral on Facebook 


Emotions can spread through social networks and influence others’ moods. Read more…

4. World Cup Creates Opportunities to Optimize User-Generated Content [Infographic]


The World Cup is a rich opportunity for marketers to optimize their user-generated content on social media. Read more…

5. Facebook Launches Slingshot to Rival Snapchat


After accidentally launching Slingshot, Facebook finally debuts the photo-sharing app to rival Snapchat. Read more…

6. Snapchat Launches “Stories” – A Collaborative Timeline Based On Events

Snapchat Stories

Snapchat introduces “Our Story,” which allows users to add Snaps into a single, event-based story with friends. Read more…

7. Pairing Twitter and TV Makes for Powerful Brand Advertising

Twitter Tv

A six-month study into the effectiveness of pairing TV and Twitter ads has found that Twitter users are more receptive to advertising than the typical TV viewer. Additionally, Twitter-supported TV campaigns deliver a 50 percent greater ROI than TV-only campaigns. Read more…


Social News Roundup | June 11, 2014

1. Facebook and Twitter to Compete for Real-Time World Cup Conversation

describe the image

With the World Cup only a few days away, Facebook and Twitter will both serve as a platform for news and conversation about the games. Facebook launched a new trending World Cup page that allows users to experience the action in real time. In contrast, Twitter created a Match timeline and World Cup timeline to make it easier for users to keep up with tweets relating to the games. Read more…

2. Twitter Reintroduces Hashflags for World Cup


Twitter reintroduces hashflags, which allows fans to have a flag appear in their tweet by tweeting a “#” followed by a country’s three-letter abbreviation. Read more…

3. Google Incorporates Facebook Hashtags to Search Results

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Google has incorporated Facebook hashtags into its search results when users add them to their keywords. Read more…

4. The Psychology Behind Snapchat


Snapchat is appealing and addictive because the app forces users to focus their attention. Read more…

5. Coca-Cola’s World Cup Campaign Creates a User-Generated Experience

CocaCola World Cup Campaign

Coca-Cola creates a user-generated experience for their World Cup campaign by creating a nylon flag comprised of photos collected from Facebook, Twitter, and Instagram. After the tournament, each participant will be emailed a link to a microsite showcasing the “Happiness Flag” as a digital memento. Read more…

6. President Obama Has His First Tumblr Chat

Obama Tumblr Chat

President Barack Obama had his first Tumblr chat on Tuesday where issues pertaining to college, education, and student loans were discussed. Tagged online with the hashtag #ObamaIRL, the conversation was moderated with questions from Tumblr users – many of whom are directly affected by student loans and the state of education. Read more…

7. Animal Planet’s World Cup for Dogs: the World Pup

World Pup

To capitalize on the upcoming World Cup games, Animal Planet introduces the World Pup where dog breeds most representative of each country will be pitted against each other in a single-elimination tournament. Read more…

Social News Roundup | June 4, 2014


1. Apple Announces iOS 8

describe the image

Apple’s latest update offers a slew of new features that includes health metrics, predictive typing suggestions, and the option to search for photos by location. Read more…

2. Instagram Unveils New Photo Features

Instagram Filter

Instagram announced 10 new editing tools that include adjustments to contrast, brightness, saturation, and intensity. Read more…

3. Adding Value to Ads is Key to Acceptance for Pinterest Users

Pinterest Logo

As long as brands add value in their messaging, Pinterest users are OK with advertisements. Read more…

4. Myspace Entices Users to Return With Old Photos 


With the hopes of attracting former users to return to the site, Myspace is emailing users old photos of themselves to pique their curiosity. Read more

5. “Breaking Bad” Named Most Followed Series on Twitter

Breaking Bad

Between September 2013 and May 2014, “Breaking Bad” had the highest Twitter presence of any TV series. Other TV season highlights according to Twitter activity also includes the Super Bowl, the Grammys, and Ellen DeGeneres’ famous selfie. Read more…

6. The Vatican Cannot Ignore The Benefits of Social Media 


Despite the negative comments from social media users, the Vatican turns to social media for greater opportunities for evangelization. Read more…

7. You May Be Following a Socailbot [Study]


Researchers in Brazil created 120 socialbots to infiltrate Twitter and discovered that the bots not only escaped detection, but also became influential among different social groups. In addition, the study found that activity level is a big factor in accumulating more followers. Read more…

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