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Co-Operative Insurance Develops Unique Interactive Social Media Campaign


Research from The Co-Operative Insurance has revealed that four in five drivers associate their first set of wheels with fond memories of the past. According to the report, over 69% of  respondents love to ‘car-oke,’ and sing along to music in their cars.

Capitalizing on these findings, The Co-Operative Insurance launched its biggest social media campaign on September 14th, called “Nostalgia FM.” Nostalgia FM is a musical flashback to when you passed your driving test. It prompts users to enter the month and year they passed, which then creates a playlist of hit tunes during that time. 

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How does it work?

  • Users type in the date they passed their test to get a list of tracks that were popular around that time. 
  • Users are then prompted to share their results on social media, or listen to the tracks on Spotify. 

Over the course of 5 days, the interactive tool welcomed 200,000 engagements on Twitter and Facebook (which includes likes, comments, views, re-tweets and favorites). In only 24 hours, The Co-Operative Insurance’s twitter followers increased by 6%. The conversation surrounding the campaign  surpassed twitter’s 1.5% barometer for engagement, reaching a figure of 5.3%. The campaign also successfully captured the attention of celebrities, including Vanessa Feltz and Lisa Snowdon. The impressive success of the campaign highlights the fact that social media is playing a pivotal role in The Co-Operative Insurance’s marketing and customer offering strategy. According to the company’s Director of Marketing, Charles Offord, "We will build on the success of this campaign to continue to engage with our customers and members in new and appealing ways.”

The campaign has two key virtues – the web page loads quickly, and it gives people the opportunity to listen to the playlist via a preinstalled app or a default web player. The musical jukebox harbors 650 individual spotify playlists to cover 55 years between 1960-2015, with over 1,600 songs. Overall, the campaign is a great way to get their brand name out there by creatively engaging with their customers. 

This post was written by Renegade intern Ria Doshi. 

“Moments” is Twitter’s Most Important New Feature


Apple Music has taste experts to give us recommendations on what to listen to. Snapchat’s Discover gives publishers a unique platform to broadcast their stories. Now, Twitter’s “Moments” is curating the top tweets that Twitter thinks you should be reading. 

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Photo Courtesy of Slate.Com

What is it?

With 500 million tweets sent each day, even the most steadfast follower can have a hard time keeping up. “Moments” provides users with a quick rundown of the day’s must-read tweets, regardless of whom they follow. According to Twitter’s Blog, the new feature launched on October 5th gives users, “the best of what’s happening on Twitter in an instant.” Twitter uses trending data, conversation spikes and the editorial judgment of its curators from partners—including Buzzfeed, Getty Images and Vogue—to consolidate noteworthy stories and topics that people are discussing on the platform at any given time. 

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“Moments” appears as a lightning icon on Twitter’s mobile app and website between the tabs labeled “notifications” and “messages.” Tap it, and you’ll load a compiled selection of the day’s most prominent tweets. If you click on a story, you’ll pull up a page that looks different from Twitter’s usual theme. Each tweet appears as a full-screen photo or video, with the text of the tweet itself substituted as the caption.

You can swipe through various topics—including entertainment, sports, news and fun.

How it works:

  • When you click on an individual Moment, you’re taken to an introduction with a title and description.
  • Start swiping to dive right into the story, with immersive full-screen images and auto-playing videos, Vines, and GIFs.
  • A single tap gives you a fuller view of the Tweet, which you can favorite, re-tweet, and more. A double tap lets you instantly favorite the Tweet.
  • A progress bar at the bottom of the page indicates how much more content each Moment has to offer.
  • Swiping up or down dismisses the Moment and takes you back to the guide.
  • At the end of a Moment, click the share button to Tweet your thoughts, and send it out to your followers.


“Moments” is a great way to get the platform’s users and non-users to dive deeper into the Twitter world. Even if you aren’t logged in, you can still access moments by visiting Twitter’s homepage. The new feature also provides users with a Facebook  style news feed to keep them updated on the latest hot topics. It’s a welcomed step forward for the platform! 

This post was written by Renegade intern Ria Doshi. 

Social News Roundup | August 7, 2015


1. The Five C’s of Social Media Success


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SocialTimes reveals the five keys to a successful social media presence. For example, developing engaging content can help increase engagement, despite the decline in organic reach. Discover all of the 5 C’s of social media success here.

2. Social 2.0: What “Project Lightning” and “See First” Mean For Brands


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Brands can benefit from Facebook’s new “See First” feature and Twitter’s “Project Lightning” by offering more timely promotions and enhancing real-time engagement. Find out more about how brands can take advantage of these opportunities.

3. 10 Brands Doing an Amazing Job on Social Media

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Photo courtesy of SocialTimes

These ten brands, including Oreo, Netflix and Pampers, are curating engaging content and, overall, doing an amazing job on social. See how you can learn from these brands.

4. Facebook is Killing Email: Offering More Ways to Message a Brand Page


Photo courtesy of SocialTimes

Facebook has made pages message-friendly, and has announced a plan for businesses to communicate with consumers post-sale. This quick and convenient new feature may change the way brands and their customers communicate going forward. See the full update here.

5. Facebook Launches Live Streaming, but Only for Famous People


Photo courtesy of Mashable

Following in the footsteps of Periscope and Meerkat, Facebook has released a new live streaming service for celebrities to give users a behind-the-scenes look at their lives. All of the details about the new feature can be seen in this article on Mashable.

6. Social Logins are Shaping the Future of Digital Identity


Photo courtesy of SocialTimes

More and more sites are adapting social logins as a means of providing a personalized experience for users. Consumers no longer need a long list of passwords to remember, and businesses can learn more about their consumers with more personal information. Learn about social logins in this SocialTimes piece.

Social News Roundup | July 10, 2015


1. When to Post to Facebook and Twitter for Maximum Responses


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Klout and Lithium Technologies found that maximum engagement for Twitter and Facebook is between 7 and 8 p.m. Discover more social media posting strategies in this SocialTimes piece.


2. Visual Media Changes How Humans Consume Information (Infographic)


Photo courtesy of SocialTimes

Humans are processing information differently with an increase in consumption of visual media. For example, 81% of people skim articles instead of reading them online. Find out how brands should evolve in this infographic.

3. 4 Recommendations (and 1 Calculation) to Improve Social Media Engagement


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One way to improve your brand’s social media engagement is to have a deeper understanding of your audience. Check out the other ways here.

4. Facebook’s New Floating Video Feature Lets You Scroll While You Watch


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As if our attention spans weren’t already too short, Facebook now lets you watch videos while you peruse your newsfeed. Find out the full scoop on Mashable.

5. 10 Characteristics of Killer Twitter CTAs You Can Use Today


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Including a call-to-action (CTA) in your tweet can help your brand increase engagement with its audience. Discover  ten attributes to keep in mind when prompting your target to take action.

6. Mobile Draws Stronger Neurological Responses Than TV (Study)


Photo courtesy of SocialTimes

A recent study by Facebook IQ and agency SalesBrain showed that our proximity to the mobile screen makes us more attentive than when watching TV. Check out this and other key takeaways for marketers here.

Spice up your social strategy – sports teams are some of the best in the game


Sports teams are an instant starting point for conversation. When I see someone wearing a Warriors shirt in line at a coffee shop, I can’t help but talk to them. Similar interactions occur in the online domain. Social media provides an essential avenue for bringing strangers together with a little friendly banter. Indeed, sports and social media go hand-in-hand; watching games typically generates active participation, and for many, this means taking the conversation off the field and online by tweeting, posting, sharing, and commenting.

In a recent campaign, two New York soccer teams held a Twitter battle where the team who had the greatest Twitter presence secured an opportunity to light up the Empire State Building in its team colors. Both soccer squads circulated the twittersphere, with fans tweeting either #NYCFC for the New York City FC or #RBNY for the New York Red Bulls. While the New York City FC was ultimately the victor, the contest had positive externalities other than illuminating the city in one team’s colors; this campaign fostered genuine interactions and generated free exposure.

Twitter hosted a similar campaign for the Super Bowl XLVIII, in which fans would tweet their predictions for the winner of the match-up between the Seattle Seahawks and the Denver Broncos. Turns out that Twitter was right – the hashtag champion was also the winner on the field.  

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Photo courtesy of Twitter Blog. 

Through calls-to-action and engagement opportunities, these platforms are practically begging for participation, and sports is an easy topic to get people talking. In another targeted campaign, Facebook used the NBA Finals as an opportunity to spark status updates.

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Photo courtesy of Social Times. 

This social strategy is a smart one because it pinpoints a popular event that the user is interested in, and invites him or her to respond by presenting the question: What’s on your mind?

Sports fans are in fact some of the most active social media users. In a recent survey of 10,000 women regarding the 2015 Women’s World Cup, 99% were considered to be active participants on social media, and 61% said they intended to use social media for updates on the action. 

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Photo courtesy of Social Times. 

With 73% of those surveyed using Facebook as their primary platform, this channel would be a great place to focus your brand’s next marketing effort. Kick off your campaign with calls-to-action – a crucial element in driving engagement.

The strategies behind these social campaigns can be extended beyond the realm of sports. Brands can utilize social channels by prompting customers to share their opinions through hashtag competitions, Instagram photo contests and polls. Get creative! If you score on social, chances are your brand will be a winner offline too! 

GIFs: Back and Better than Ever


The GIF, pronounced “JIF” in case you weren’t sure, was invented in 1987 in order for weather maps to save bandwidth on a dial-up Internet connection. So, why are we talking about GIFs now, in 2015?

This format, a combination of pictures that create an endlessly looping, moving image, has been around for a while. However, the recent introduction of autoplay and emphasis on short-form video on many social media platforms has made GIFs relevant again—this time as a new and unique advertising tool.

GIFs, and other short-form animated content, are perfectly aligned to be advertisements on most social media platforms. Facebook, Twitter and Instagram now all have an autoplay feature where video plays automatically, without user action. Additionally, this short-form moving image is just the right length to be uploaded to Instagram and short enough that users will actively pay attention. GIFs can also be directly embedded into a tweet or a Facebook post, making the viewing process user-friendly.

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GIF courtesy of Giphy

Instead of advertising through words and still frames, some brands have started to work with Giphy and Tumblr to create branded GIF content. Brands like DiGiorno Pizza, seen above, have used these animated loops on Twitter and found that they increased engagement among followers.


How Brands Use Cinemagraphs to Capture Audience Attention Heinekin Brandfolder

Cinemagraph courtesy of Brandfolder

A specific type of GIF, the cinemagraph, has gained popularity on Instagram recently. This type of GIF is a still image with one animated component, and was popularized by digital artist Kevin Burg and photographer Jamie Beck.

The cinemagraph is seemingly hypnotic and draws consumer attention when scrolling down one’s Facebook, Twitter or Instagram news feed.  Toyota, Heineken, and Gilt have all used cinemagraph advertisements on Instagram and many other brands are following in their footsteps on Facebook as well.

With the advent of autoplay and the infiltration of advertising content on social media platforms, the use of GIFs and cinemagraphs can be a strategic way for brands to differentiate themselves and capture consumers’ attention. However, it is important for brands not to abuse and overuse GIFS and instead use them only when it is the best way to tell their story.  

Social News Roundup | June 19, 2015


1. Study: Facebook Posts to Brands’ Pages Fall on Deaf Ears

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Photo courtesy of Social Times

87 percent of posts to brands’ Facebook pages go unanswered. Active pages responded to only 37 percent of posts to their page. Find out more about what page administrators should do here.


2. How to Improve Organic Reach on Facebook (Infographic)

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Photo courtesy of Social Times

There has been a consistent decline in organic reach for brands on Facebook. Social Times offers some possible solutions. 


3. Social Media is Stuck in the Workplace Friend Zone (Infographic)

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Photo courtesy of Social Times

Most people see social media as a useful way to keep in touch with friends. Its reputation as a distraction keeps social media from becoming valuable in the workplace. See the full infographic

4. Pinterest Unveils Smarter Search Feature and Verified Accounts

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Photo courtesy of Social Times

Pinterest users can now see what topics are trending on the platform. Additionally, brands can become verified with a red check mark so that users know that their pages are legitimate. Find out more here.  


5. Twitter to Advertisers: 100% Viewability on Autoplay Videos- Or It’s Free!

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Photo courtesy of Social Times

Twitter will only charge advertisers for videos if they have been watched for at least three seconds and are fully in view on the device. As users scroll through the Twitter feed, native videos or GIFs will play automatically, but sound will only play when the users taps on the video. Learn more here.


6. Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

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Photo courtesy of AdWeek

Check out this year’s most successful social campaigns on Facebook, including the ALS Ice Bucket Challenge and Always’ #LikeAGirl.

Social News Roundup | June, 12, 2015


1. 3 Surprising Benefits of Scheduling Your Tweets 

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Photo courtesy of AdWeek

Scheduling your Tweets ahead of time helps to create a stronger and more consistent brand voice, allows you to be creative and can relieve stress. Read more here.

2. American Pharoah May Be The Most Brand Friendly Horse Ever

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Photo courtesy of AdWeek

The last time a horse won a Triple Crown, 1978, was years before many advances in the digital world and ad industry. Even before American Pharoah’s win, he had marketing deals, and was making history in advertising. See some of his deals here

3. 5 Ways to Maintain Brand Cohesion on Social Media

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Photo courtesy of Social Times

Social Times shares the 5 ways to make sure that your brand has a consistent voice on social media. Check out the full infographic.


4. May Media Publishers Report: Bleacher Report, BuzzFeed Video on the Rise

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Photo courtesy of AdWeek

BuzzFeed Video has seen the highest increase in engagement- 45% up from April- across Facebook, Twitter and Instagram.

See the full report.


5. Instagram Cleans Up Its Website To Mimic Mobile and Make Photos Pop

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Photo courtesy of Mashable 





Take a look for yourself.


6. Facebook Now Wants You to Explore What’s Trending in 5 Topics

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Photo courtesy of Mashable

Facebook is testing the organization of its Trending section on the homepage. The updates to this area will help make Facebook an effective distribution platform for publishers to share their content.

Here’s more information.

Social News Roundup | May 29, 2015


1) Not one brand ranks in the Top 100 for YouTube

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Image courtesy of Adweek

Native YouTube creators have loyal followings most brands can only dream of. To keep from falling too far behind, brands should take note of the tips found here... 


2) When it comes to Facebook, timing is everything


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50% of all likes, comments, and shares will be posted in the first 60 minutes. Posting at night will get you the most of all three. For the exact hour, click here... 


3) The good and the bad of encouraging employees to be brand advocates. 

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Image courtesy of Adweek

Employees can be your biggest and best brand advocates. On the flip side, they might have arguments on social media with your company prominently attached to their profile. You can find both sides of the argument here... 


4) No surprise here – Brands focus the majority of their efforts on Facebook.

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Image courtesy of SocialTimes

Facebook is still the most heavily used social network in the world, capturing over 30% of world social marketing spend. Find the full article here... 


5) Ever receive a message and have no idea who it’s from? 


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Facebook has got your back with some contextual info. The social media network will now give you pertinent information on how you might know the person in question. Click here for the full article. 

Social News Roundup | May 22, 2015


1) Facebook IQ shares the blueprint for successful summer branding. 

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Photo courtesy of SocialTimes

As people head outdoors, their mobile devices come with them. This summer focus on mobile, as 70% of people who connected to Facebook did so through mobile. To see the full infographic click here.


2) Social media etiquette lessons: 7 ways to say thank you on Twitter. 

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Photo courtesy of Adweek

Just because you're online doesn't mean manners fly out the window. Retweeting and favoriting are the easiest ways to thank someone, but you'll find more ways here...


3) Snapchat's CEO reveals why he said no to Facebook's $3 billion offer.

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Photo courtesy of Mashable

"There are very few people in the world who get to build a business like this...I think trading that for some short-term gain isn't very interesting." Find the full article here...


4) Social networks are shown to increase stress, are we better off without them? 


Photo courtesy of The Huffington Post

You might think that social networks are a necessity to life, yet only 60% of Americans belong to one. A full 83% of respondents claimed belonging to a social network made their lives more stressful. Is it time to disconnect? Click here for more. 


5) Its official: President Obama is on Twitter and is breaking records.

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Photo courtesy of Adweek

Banter between President Obama and Bill Clinton stole the show, but within hours trolls were going after the POTUS. Find the full article here...

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