1. The New Social Networking App Sobrr Erases Everything After 24 Hours
To encourage users to go out and live in the moment, photos and comments that are posted on the new social networking app Sobrr will expire after 24 hours. Read more…
2. LinkedIn Replaces Contacts iOS App With Connected
To help strengthen professional relationships, LinkedIn replaced its Contacts app with Connected. Read more…
3. Desktop App Ads to Allow Direct Sales of Virtual Goods On Facebook
Facebook announced an update that allows game developers to sell virtual goods through ads in Facebook’s News Feed or right-hand column ads. Read more…
4. BBC Is Launching a Facebook News Station in Thailand to Circumvent Military Censorship
To overcome uncertainties around its news service in Thailand, the BBC is launching a Facebook news station that will feature Thai, regional and international news. Read more…
5. Facebook Is Testing a New Recommendations Feature For Video Content
Facebook is testing a new recommendations feature to help users find videos they may be interested in watching. Read more…
6. You Can Now Embed Vine Videos On Tumblr
Tumblr now allows users to embed Vine videos on their Tumblr blog. Read more…
7. Connect With Your Audience To Make Your Mark As a Photographer Online
To improve your social following as a photographer online, connect with your audience by storytelling, sharing photos as quickly as possible and finding creative ways to showcase your work. Read more…
8. Vimeo’s New Platform Cameo Aims to Help the Discovery of Indie Musicians
A new update from the video-making app Cameo focuses on promoting artist discovery. Read more…
1. Facebook and Twitter to Compete for Real-Time World Cup Conversation
With the World Cup only a few days away, Facebook and Twitter will both serve as a platform for news and conversation about the games. Facebook launched a new trending World Cup page that allows users to experience the action in real time. In contrast, Twitter created a Match timeline and World Cup timeline to make it easier for users to keep up with tweets relating to the games. Read more…
2. Twitter Reintroduces Hashflags for World Cup
Twitter reintroduces hashflags, which allows fans to have a flag appear in their tweet by tweeting a “#” followed by a country’s three-letter abbreviation. Read more…
3. Google Incorporates Facebook Hashtags to Search Results
Google has incorporated Facebook hashtags into its search results when users add them to their keywords. Read more…
4. The Psychology Behind Snapchat
Snapchat is appealing and addictive because the app forces users to focus their attention. Read more…
5. Coca-Cola’s World Cup Campaign Creates a User-Generated Experience
Coca-Cola creates a user-generated experience for their World Cup campaign by creating a nylon flag comprised of photos collected from Facebook, Twitter, and Instagram. After the tournament, each participant will be emailed a link to a microsite showcasing the “Happiness Flag” as a digital memento. Read more…
6. President Obama Has His First Tumblr Chat
President Barack Obama had his first Tumblr chat on Tuesday where issues pertaining to college, education, and student loans were discussed. Tagged online with the hashtag #ObamaIRL, the conversation was moderated with questions from Tumblr users – many of whom are directly affected by student loans and the state of education. Read more…
7. Animal Planet’s World Cup for Dogs: the World Pup
To capitalize on the upcoming World Cup games, Animal Planet introduces the World Pup where dog breeds most representative of each country will be pitted against each other in a single-elimination tournament. Read more…
In his short story “The Aleph,” Jorge Luis Borges recalls an experience he had gazing into an aleph. He describes it as “one point in space that contains all other points. The only place on earth where all places are—seen from every angle, each standing clear, without any confusion or blending.” This fictional story regards the aleph as a both a gift and a curse because it gives the gazer a chance to see and know everything on earth. That is what social media has developed into today. Through Facebook, Twitter, Instagram and countless other sites, we now have the opportunity to see all—to see into people’s lives and to see the world like never before. Social media has opened up the unimaginable universe. Like peering into the aleph, checking your newsfeed or your Twitter timeline provides insight into everything in our world, from every angle—simultaneously, infinitely.
The aleph is significant beyond Borges’ short story. Its symbol is the first letter of the Hebrew alphabet and is literally a part of the word “alphabet.” It is venerated by Kabala and other mystic traditions that put value on an aleph as the pursuit of truth. Like the aleph in these ancient traditions, social media is the means by which we seek truth in modern times. From companies to customers, from artists to fans, from friends to family, and from your PC to mine, we can now paint a more accurate, “truer” picture of the people we interact with via social channels. Social media offers us an endless amount of communication that is continuous and extremely transparent. Through following people, companies, bands, etc. on social media, we can see who their friends are, what interests them, where the have been, where they plan to go, their religious, and political stances and a plethora of other information that we otherwise wouldn’t have discovered.
"Aleph Sanctuary" - Mati Klarwein
Thanks to the advances of social media technology and the massive amounts of information these sites are processing, we have transitioned into the age of the “recommendation.” There are logarithms, programs and software that can now introduce you to more people, places, and things based on what you already like and your physical location. You can discover when concerts and art festivals are happening in your area, what news is breaking, and what song will go well with your mood for the day. Other sites will recommend vacations spots, restaurants, lawyers, and doctors. Heck, these sites can find you a job or an employee—all out of the comfort of your living room! This age of “recommendation” is giving us options like never before and it is shocking how incredibly accurate the recommendations are.
As our technologies grow and progress, we must accept that our lives are no longer veiled in secrecy. You can be a pessimist and see this as an intrusion on your privacy, but if you are receptive to this information exchange, the possibilities are endless. The more you share, the more people will share with you. The more you follow, the better recommendations you will get and the more useful social media will be for you. So instead of being wary of this connectivity, you could revel in the endless possibilities of this aleph. It will undoubtedly open your world to bigger and brighter things while introducing you to more people and experiences you would have never had an opportunity to access before.
— Jake Annear
I consider Tumblr to be a guilty pleasure of mine, and to be honest, I probably spend more time on that website than on Facebook, LinkedIn and Twitter combined. I think it’s because Tumblr has a very different culture than the other sites, and it’s a culture that I’m very in-tune with because I fit into the majority demographics quite well. I am, after all, an Asian college student between the ages of 18-24 with no kids making less than 50k. While that might seem like a very niche group, Tumblr’s growth in the past couple of years seems to suggest otherwise. In fact, Google’s data predicts that there will be more people searching the word “Tumblr” than “blog” by the end of this year. So, take these pros and cons into consideration and decide for yourself if your brand belongs on Tumblr. If you decide to jump onto the bandwagon but don’t have a marketing team consisting of teenagers obsessed with One Direction, read the rest of this article to get ready to Tumbl.
What happens on Tumblr stays on Tumblr
There’s a saying that goes, “What happens on Tumblr, stays on Tumblr,” and for good reason. This platform has been known to be somewhat of a “second life” for “Tumbleloggers,” a place where people post things that they wouldn’t share with their Facebook friends, but would gladly share with a group of like-minded Internet friends who follow each other due to common interest. For example, on Facebook I’ll often share news articles and music videos that I feel might spark the interest of the general public. But on Tumblr (I can’t believe I’m admitting this), I’ll re-blog photos of beluga whales and Rick Genest and follow blogs that share similar things. I wouldn’t share these particular things on Facebook or Twitter because I can’t think of one friend or follower of mine that would appreciate this content. Tumblr thus creates the perfect opportunity for businesses that want to connect with a niche group.
A few things that make a microblogging site like Tumblr so popular are the ease of navigation, the simplicity of design, and ability to post virtually anything – meaning brands can share different media, including text, photos, links, chats, audio and video, all on the same platform. Here are some tips on what and how to post on Tumblr:
Photo: The Tumblr dashboard, displaying several posting options
- Keep the words to a minimum. Tumblr is highly image-based, and because most Tumbleloggers come across content by simply scrolling down a dashboard, it’s best to keep lengthy written posts to a minimum.
- Post content that you wouldn’t be able to find elsewhere. People won’t want to subscribe to accounts that post things they could easily find on a website or on a Facebook page, so even if it’s just an office playlist or backstage photos of a fashion show, there are Tumbleloggers out there that would love to share your “insider” content with their followers.
- Tag your posts! Tags allow your posts to be “Tumbld upon” by other users who are searching the same tags, leading to more views, likes, re-blogs and new followers.
A few examples of noteworthy Tumblr presences:
- Oscar De La Renta: Their bio – “…reporting from inside one of the world’s most prestigious fashion houses” – says it all. Vintage photos, quotes from De La Renta himself, backstage photos and more.
- Universal Music: An inventory of online tidbits about Universal’s top artists. A vintage photo of The Rolling Stones, .gifs of Lana Del Rey’s newest music video, and never-before-seen photos of Justin Bieber attract music fans of all types.
- Sesame Street: A perfect account for bloggers who look forward to visual mementos from childhood popping up on their dashboard. Puns from the street, celebrity appearances, photos of the characters and share-able, kid-friendly holiday cards are popular on this Tumblr.
- NPR: By far my favorite account to follow for stories and interesting pictures from their worldwide coverage. For wordy posts, NPR publishes engaging, clickable headlines that direct to the whole post.
Photo: screenshot of a photo post from the NPR Tumblr with options to "reblog" and/or "like" in the top right corner
What are some of your favorite brands to follow on Tumblr, and what do they post that you would consider reblog-worthy?
For your personal entertainment, a list of my top five favorite Tumblrs to follow: