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Your Social Media Survival Guide to Black Friday

  
  
  
  
  

The beauty of this survival guide is that it only requires one tool—your smartphone.

Step 1: Follow, like and snap

If you already know which stores you plan on visiting, then you should follow them on Twitter and like their pages on Facebook. It is likely that your favorite retailers will be using these sites to share deals, coupons and possibly even information on Black Friday sweepstakes that you can enter.

And don’t forget about Pinterest! (Yes, you can use this site for more than creating your Dream Wedding Board or compiling recipes that never turn out the way they were supposed to, kind of like this.) Retailers like Macy’s are creating Black Friday Sneak Peek boards so you can check out the deals before hitting the stores.

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Photos Courtesy of Pinterest

Amazon is even incorporating Snapchat into the mix by sending their followers exclusive deals and gift recommendations throughout the day, which, in typical Snapchat fashion, will disappear after 10 seconds. If you want to get in on the action, add them on Snapchat (username: amazon.com). 

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Photos Courtesy of CNET

Step 2: Download these useful apps

Target added a mobile mapping feature to their app just in time for Black Friday in hopes of making it easier to navigate the crowded aisles. The new feature allows shoppers to search for a product or build a shopping list and then find the exact aisle in a nearby Target store where the products are located.

Some stores, such as Macy’s and Neiman Marcus, are rolling out Image Search apps, which identify products (or products similar to the one you are looking for) from a picture alone.

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Macy’s Image Search App — Photos Courtesy of Mobile Commerce Daily

Step 3: Share your #BFFs (Black Friday Finds) with your #BFF

If you spot the #BestDealEver don’t forget to share it on social media! And if you’re one of the dedicated shoppers who will be camping outside of the stores, feel free to #VineInLine à la Best Buy’s 2013 campaign. Make those of us who decide to sleep in and watch Netflix all day jealous of the super awesome (and super social) time you are having hitting the stores. 

Social News Roundup | November 20,2014

  
  
  
  
  

1. In 2015, Posts which are “Too promotional” will get Minimal Reach on Facebook

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Photo Courtesy of Newsroom.fb

After Facebook spent some time analyzing its data to better understand what users like to see in their news feeds, they found that the content users considered “too promotional” was actually coming from pages they like, rather than ads. So, what does this mean? Facebook pages that post promotional content will see a significant decrease in their organic distribution beginning in 2015. Read more...

2. Facebook Mobile Ads Are The Way To Go During The Holiday Shopping Season

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Photo Courtesy of AllFacebook

New research has found that 75% of social media users who interact with ads are most likely to do so with mobile ads on Facebook. Expect prices for these types of ads to soar! Read more... 

3. Tumblr and Pinterest are Two of the Fastest Growing Social Media Sites

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Photo Courtesy of MediaBistro

New data shows that during the past 6 months Tumblr, Pinterest and Instagram have grown 120%, 111% and 64% respectively whereas Twitter has only grown 26% and Facebook only 2%. Read more...

4. Changes In Tumblr’s Format Upsets Its Core User Base

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Photo Courtesy of SocialTimes

Yahoo acquired Tumblr 18 months ago and just recently decided to introduce video ads to derive revenue from the site. This resulted in a lot of angry Tumblr users, with over 500,000 signatures on a Change.com page petitioning the recent changes. Read more... 

5. Snapcash Allows You To Pay Friends In The Blink Of An Eye

Video Courtesy of https://www.youtube.com/user/OfficialSnapchat/videos

After inputting their debit or credit card information, Snapchat users can now easily send money to each other in private messages via a new feature called Snapcash. This is Snapchat’s first ever partnership with another company. Read More...

6. Local Facebook Page Engagements > Global Facebook Page Engagement 

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Photo Courtesy of AllFacebook

A new study has found that local Facebook pages receive 107% more interactions than global pages. Read more...

7. Facebook At Work 

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Photo Courtesy of Pixabay

Facebook is working on a website called “Facebook at Work,” which will allow users to “chat with colleagues, connect with professional contacts and collaborate over documents.”. Read more... 

8. Facebook Releases Facebook Groups App

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Photo Courtesy of AllFacebook

According to Facebook’s co-founder and CEO, Mark Zuckerberg, around 700 million users interact with Facebook groups on a monthly basis. The new stand-alone app is meant to help users share information with their groups more easily and quickly. Read more...

 

Social News Roundup | November 14, 2014

  
  
  
  
  

1. Need to “Say Thanks?”

ThanksFacebook

Photo courtesy of AllFacebook

Facebook introduces a new feature called “Say Thanks” that lets users send personalized thank-you video cards to their Facebook friends. Read more…

 

2. Time For A Twitter Overhaul!

twitteroverhaul

Photo courtesy of MediaBistro

Some of the new improvements coming to Twitter include Instant Timeline, Timeline Highlights, better direct messages, video sharing and news alerts. Read more…

 

3. Google Announces New YouTube Music Subscription Service 

YoutubeMusic

Photo courtesy of Mashable

The service, known as YouTube Music Key, is currently invite-only for a six-month beta test but is expected to be widely available in early 2015. Read more…

 

4. Pinterest Doubles Its Male User Base

pinterestmales

Photo courtesy of SocialTimes

Changes such as hiring former Unilever VP David Rubin, introducing gender targeting for pins, and partnering with companies like The Home Depot have helped Pinterest attract men to what was formerly a female-dominated social media site. Read more…

 

5. Social Media Killed SEO? #False.

TwitterSEO

Photo courtesy of MediaBistro

Twitter recently implemented changes that give Google and Bing easier access to 50,000 popular hashtag pages, leading to an increase in the number of logged-out visitors to Twitter from 7.5 million to 75 million per month (wow!). Read more…

 

6. Clickbait Content Shared Less Often Than Non-Clickbait Content

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Photo courtesy of SocialTimes

Clickbait headlines may not actually be the way to go in creating shareable content, given new research showing that clickbait links generate less than half the retweets that non-clickbait posts generate. Read more…

  

Social News Roundup | October 2, 2014

  
  
  
  
  

1. Say Ello to the new kid in town

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Is this ad-free social network site, created by a small group of artists and designers, really the anti-Facebook of social media? Read more... 

 

2. Brands take their message to Latin America.

Brands

Social media users in Latin America are projected to hit 300 million by 2017. Brands are jumping on the opportunity by putting more than $500 million into marketing to region next year. Read more...

 

3. Facebook puts Atlas on the map

Atlas

The social network giant is tackling the next marketing challenges with the re-launch of Atlas, an ad platform that allows you to target users off Facebook but with Facebook targeting. Read more...


4. The Facebook News Network?

FB

A recent study revealed that three in ten Americans get their news from Facebook. Read more...

 

5. Brace yourselves, Pinterest is coming…

Pinterest

If you want to be the best, you have to beat the best. Pinterest is getting ready to take on Facebook and they have the numbers to make a significant impact. Read more...

 

6. House of Content

KevinSpacey

Kevin Spacey, star of Netflix’s original series House of Cards, shows his marketing savvy as discusses his Three Pillars of Content. Read more...


7. One size fits all

GoogleAds

Google announces new ad tools that are tailored to fit any mobile screen. How will this impact how brands reach out to their consumers? Read more...

 

 

Social News Roundup | September 26, 2014

  
  
  
  
  

1. Amazon Shoppers Can Add Items to Their Wish List With a Tweet

Amazon Twitter

Amazon shoppers can add items to their Amazon wish list by sending a tweet that includes  the hashtag #AmazonWishList and a link to the item. Read more…

 

2. Hyperlapse Update Enables Users to Use Front-Facing Camera

Hyperlapse update

A new update for Hyperlapse allows users to shoot videos with their front-facing camera. Read more…

 

3. Twitter to Begin Testing Targeted Ads For Movies

Twitter Movies

Over the next few months, Twitter will begin testing targeted ads for movie fans. The ads will be shown to users who tweet about movies on the social network. Read more… 

 

4. Pinterest Expands Efforts to Connect With Publishers

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Pinterest is expanding its efforts to connect with publishers through its promoted pins program and by helping them re-package content in a compelling way. Read more… 

 

5. Facebook Ads Now Have “People Who Like Your Page” Option 

Facebook Boost Post

The option to boost posts on Facebook’s advertising feature for “People who like your Page” has returned. Read more… 

 

6. Use Facebook to Reach the LGBT Community

Facebook Twitter

If you want to reach the LGBT community, use Facebook. In a study by Community Marketing Inc., 88 percent of lesbian and bisexual female Internet users and 79 percent of gay and bisexual males in the United States use Facebook for personal communication. Read more… 

 

7. The Anatomy of a Perfect Event 

Calendar event

In order to create good online content for an event, first formulate the goals and objectives of the event and use email teasers and hashtags to keep the conversation going. Once the event is over, follow up with a survey and create an email marketing list to create a lead generation campaign based on guests’ event experience. Read more…

Social News Roundup | August 27, 2014

  
  
  
  
  

1. Facebook Emphasizes Link Format Over Links In Captions and Status Updates

Facebook Linkbaiting

To improve the content that users see on their News Feed, Facebook is taking the steps to move against click-baiting headlines and favoring links that are shared via the social network’s link format. Read more… 

2. Pinterest’s New Analytics Tool Is Now Available to Businesses

Pinterest Analytics

Pinterest has released a new analytics tool that allows businesses to see detailed data such as the number of users who engage with their pins or which countries those users are from. Read more…

3. Instagram Releases Video Editing App Hyperlapse

Hyperlapse

Instagram releases a video editing app named Hyperlapse, which makes it easier for users to create tracking shots and fast, time-lapse videos on their mobile phone. Read more…

4. 64% of Back–to-School Shoppers Discover Products via Social Media

School Supplies

It’s back-to-school season, and nearly 65% of last minute shoppers are turning to social media to discover new products. Read more…

5. ‘Rice Bucket Challenge’ In India Helps Local People In Need

Rice Bucket Challenge

Described on Facebook as an “Indian version for Indian needs,” the “rice bucket challenge” encourages participants to share photos of themselves donating rice to those in need. Read more…

Social News Roundup | August 15, 2014

  
  
  
  
  

1. Facebook Releases Cross-Device Reporting for Ads

Facebook mobile ad

Facebook launches a new cross-device reporting feature that allows advertisers to see where a consumer saw an ad, the device they used and then the device they used to buy the product. Read more…

2. Pinterest Adds Vevo Music Videos to its Site

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Pinterest partnered with Vevo,allowing users to search for, share and watch Vevo videos on Pinterest itself. Read more…

3. Twitter Launches Data Visualization Tool For Commonly Tweeted Topics in the UK

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Twitter has launched a data visualization tool in the UK that shows exactly where, when and how often people interact when talking about certain topics. Read more…

4. Facebook Closes Acquisition Deal With Video Ad Tech Startup, LiveRail

Facebook LiveRail

Facebook’s acquisition deal with LiveRail is now closed. The video ad tech start-up could help Facebook better target the video ads it runs in the News Feed, and Facebook can help LiveRail with its own targeting of video ads across the web and mobile apps. Read more…

5. Twitter Adds New Features For Verified Users

twitter verified tick

Twitter added two new features for verified users. Verified users can now receive notifications when another verified user follows them, as well as the option to filter their followers so only verified users are visible on iOS. Read more…

6. Flipboard Is Introducing Video Ads in September With Chanel as an Initial Advertiser

flipboard

Social reading service Flipboard will introduce video advertisements in September, and fashion brand Chanel is confirmed as an initial advertiser. Read more…

Social News Roundup | August 13, 2014

  
  
  
  
  

1. Pinterest Adds Messaging Feature

Pinterest Messaging

Pinterest now offers a chat feature designed for group messaging. The messaging feature is meant to encourage collaboration and discussion on the site. Read more…

2. Snapchat Is the Third Most Popular Social App Among Millennials

Millennials Mobile

According to a recent report by comScore, Snapchat is now the third most popular social app among millennials. Read more…

3. Twitter Launches Promoted Video

Twitter Promoted Video

Although the new feature is still in beta testing mode, Twitter has launched Promoted Video, which allows marketers to upload and distribute video content on Twitter. Read more…

4. Facebook Offers Can Influence Purchasing Decisions [Study]

Facebook Mobile2

Facebook offers have proven to be quite successful for local businesses. In a study by G/O Digital, 84% of those polled said that they believe offers or deals on Facebook are important to their in-store purchasing decision. Read more…

5. Australian Dominos Franchise Relying on Social Media and Web For 60% of Sales

 

 

 

Dominos Pizza

60 percent of total annual sales for Australia’s Domino’s Pizza Enterprises Ltd were through orders via social media, apps and its websites. Read more…

Social News Roundup | July 23, 2014

  
  
  
  
  

1. Pinterest Ranks High In Customer Satisfaction

Pinterest

When it comes to user satisfaction, Pinterest ranks as the top social media site. Read more…

2. Twitter Is Making Improvements to Direct Messages

Twitter Mobile2

Twitter plans to update its iPhone and Android app by allowing users to access their entire direct message history on mobile. Read more… 

3. Social Campaign Promotes Boys Wearing Pink

Boys Wear Pink

A new social campaign is working to show support for boys who wear pink to promote acceptance and individual expression. Read more… 

4. Facebook Rolls Out “Save” Feature

FB Save Feature

Over the next few days, Facebook will unveil a new save feature for all users via the Web, iOS and Android. Saved items are listed by category, and users can swipe right on each item to share it or move it to an archived list. Read more… 

5. 55% of Couples Used a Hashtag During Their Wedding

Married

More than half of newlyweds (55%) used a hashtag during their wedding, and 28% updated their Facebook status within hours of tying the knot. Read more…

6. LinkedIn Acquires B2B Marketing Platform Bizo for $175 million  

LinkedIn Bizo

LinkedIn has acquired Bizo, a marketing platform that helps B2B marketers increase their reach across the web. Read more… 

7. mCouple Keeps Track of Your Loved One’s Smartphone Activity 

mCouple

The mobile app mCouple gives users access to their significant others’ location, Facebook and text messages, photos, videos, Skype activity and even voice conversations. Mutual consent is a requirement for downloading the app onto another person’s phone. Read more…

 

 

 

 

 

Social News Roundup | June 13, 2014

  
  
  
  
  
1. Pinterest Officially Launches Guided Search 
Pinterest Guided Search

A new Guided Search feature will be available on Pinterest over the next few weeks, and the feature helps users discover things that they didn’t even know they were searching for. Pinterest will also suggest terms based on what a user searches for and users are then able to refine their search based on those suggestions. Read more…

2. Facebook’s New Feature Tells You Why You are Seeing Those Ads
Facebook Ads

Facebook’s new feature now lets users know why a certain ad is being targeted to them. There is also an option to avoid having targeted ads for those who are not comfortable with them. Read more…  

3. Video Platform Graybo Is Bringing Real-Time Highlights to Wimbledon’s Broadcast
Graybo

Graybo, a real-time video company, is teaming up with The All England Lawn Tennis Club (AELTC) to share real-time video highlights across Facebook, Twitter, and Google+. Read more…

4. Ads Related to the World Cup Are Shared More Than Super Bowl Ads
Shakira World Cup Ad

Before the games have even begun, ads related to the World Cup have already been shared more than this year’s Super Bowl commercials. Read more…

5. Facebook’s Latest Update Includes Nearby Friends Invites and Offline Likes
Facebook Update

Facebook’s latest iOS update includes a Nearby friends feature that allows users to search and invite friends. As well, Android’s latest update includes the option to like posts, photos, and pages when you’re offline. Read more…

6. Open Table Acquired for $2.6 Billion
People Restaurant

Priceline Group has acquired Open Table for $2.6 billion, expanding their reach beyond travel reservations into food reservations. Read more…

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