Subscribe via E-mail

Your email:

Posts by category

SAW A GOOD IDEA

Current Articles | RSS Feed RSS Feed

Social News Roundup | October 2, 2014

  
  
  
  
  

1. Say Ello to the new kid in town

describe the image

Is this ad-free social network site, created by a small group of artists and designers, really the anti-Facebook of social media? Read more... 

 

2. Brands take their message to Latin America.

Brands

Social media users in Latin America are projected to hit 300 million by 2017. Brands are jumping on the opportunity by putting more than $500 million into marketing to region next year. Read more...

 

3. Facebook puts Atlas on the map

Atlas

The social network giant is tackling the next marketing challenges with the re-launch of Atlas, an ad platform that allows you to target users off Facebook but with Facebook targeting. Read more...


4. The Facebook News Network?

FB

A recent study revealed that three in ten Americans get their news from Facebook. Read more...

 

5. Brace yourselves, Pinterest is coming…

Pinterest

If you want to be the best, you have to beat the best. Pinterest is getting ready to take on Facebook and they have the numbers to make a significant impact. Read more...

 

6. House of Content

KevinSpacey

Kevin Spacey, star of Netflix’s original series House of Cards, shows his marketing savvy as discusses his Three Pillars of Content. Read more...


7. One size fits all

GoogleAds

Google announces new ad tools that are tailored to fit any mobile screen. How will this impact how brands reach out to their consumers? Read more...

 

 

Social News Roundup | September 26, 2014

  
  
  
  
  

1. Amazon Shoppers Can Add Items to Their Wish List With a Tweet

Amazon Twitter

Amazon shoppers can add items to their Amazon wish list by sending a tweet that includes  the hashtag #AmazonWishList and a link to the item. Read more…

 

2. Hyperlapse Update Enables Users to Use Front-Facing Camera

Hyperlapse update

A new update for Hyperlapse allows users to shoot videos with their front-facing camera. Read more…

 

3. Twitter to Begin Testing Targeted Ads For Movies

Twitter Movies

Over the next few months, Twitter will begin testing targeted ads for movie fans. The ads will be shown to users who tweet about movies on the social network. Read more… 

 

4. Pinterest Expands Efforts to Connect With Publishers

describe the image

Pinterest is expanding its efforts to connect with publishers through its promoted pins program and by helping them re-package content in a compelling way. Read more… 

 

5. Facebook Ads Now Have “People Who Like Your Page” Option 

Facebook Boost Post

The option to boost posts on Facebook’s advertising feature for “People who like your Page” has returned. Read more… 

 

6. Use Facebook to Reach the LGBT Community

Facebook Twitter

If you want to reach the LGBT community, use Facebook. In a study by Community Marketing Inc., 88 percent of lesbian and bisexual female Internet users and 79 percent of gay and bisexual males in the United States use Facebook for personal communication. Read more… 

 

7. The Anatomy of a Perfect Event 

Calendar event

In order to create good online content for an event, first formulate the goals and objectives of the event and use email teasers and hashtags to keep the conversation going. Once the event is over, follow up with a survey and create an email marketing list to create a lead generation campaign based on guests’ event experience. Read more…

Social News Roundup | August 27, 2014

  
  
  
  
  

1. Facebook Emphasizes Link Format Over Links In Captions and Status Updates

Facebook Linkbaiting

To improve the content that users see on their News Feed, Facebook is taking the steps to move against click-baiting headlines and favoring links that are shared via the social network’s link format. Read more… 

2. Pinterest’s New Analytics Tool Is Now Available to Businesses

Pinterest Analytics

Pinterest has released a new analytics tool that allows businesses to see detailed data such as the number of users who engage with their pins or which countries those users are from. Read more…

3. Instagram Releases Video Editing App Hyperlapse

Hyperlapse

Instagram releases a video editing app named Hyperlapse, which makes it easier for users to create tracking shots and fast, time-lapse videos on their mobile phone. Read more…

4. 64% of Back–to-School Shoppers Discover Products via Social Media

School Supplies

It’s back-to-school season, and nearly 65% of last minute shoppers are turning to social media to discover new products. Read more…

5. ‘Rice Bucket Challenge’ In India Helps Local People In Need

Rice Bucket Challenge

Described on Facebook as an “Indian version for Indian needs,” the “rice bucket challenge” encourages participants to share photos of themselves donating rice to those in need. Read more…

Social News Roundup | August 15, 2014

  
  
  
  
  

1. Facebook Releases Cross-Device Reporting for Ads

Facebook mobile ad

Facebook launches a new cross-device reporting feature that allows advertisers to see where a consumer saw an ad, the device they used and then the device they used to buy the product. Read more…

2. Pinterest Adds Vevo Music Videos to its Site

TwitterTrendsUK 730x373

Pinterest partnered with Vevo,allowing users to search for, share and watch Vevo videos on Pinterest itself. Read more…

3. Twitter Launches Data Visualization Tool For Commonly Tweeted Topics in the UK

describe the image

Twitter has launched a data visualization tool in the UK that shows exactly where, when and how often people interact when talking about certain topics. Read more…

4. Facebook Closes Acquisition Deal With Video Ad Tech Startup, LiveRail

Facebook LiveRail

Facebook’s acquisition deal with LiveRail is now closed. The video ad tech start-up could help Facebook better target the video ads it runs in the News Feed, and Facebook can help LiveRail with its own targeting of video ads across the web and mobile apps. Read more…

5. Twitter Adds New Features For Verified Users

twitter verified tick

Twitter added two new features for verified users. Verified users can now receive notifications when another verified user follows them, as well as the option to filter their followers so only verified users are visible on iOS. Read more…

6. Flipboard Is Introducing Video Ads in September With Chanel as an Initial Advertiser

flipboard

Social reading service Flipboard will introduce video advertisements in September, and fashion brand Chanel is confirmed as an initial advertiser. Read more…

Social News Roundup | August 13, 2014

  
  
  
  
  

1. Pinterest Adds Messaging Feature

Pinterest Messaging

Pinterest now offers a chat feature designed for group messaging. The messaging feature is meant to encourage collaboration and discussion on the site. Read more…

2. Snapchat Is the Third Most Popular Social App Among Millennials

Millennials Mobile

According to a recent report by comScore, Snapchat is now the third most popular social app among millennials. Read more…

3. Twitter Launches Promoted Video

Twitter Promoted Video

Although the new feature is still in beta testing mode, Twitter has launched Promoted Video, which allows marketers to upload and distribute video content on Twitter. Read more…

4. Facebook Offers Can Influence Purchasing Decisions [Study]

Facebook Mobile2

Facebook offers have proven to be quite successful for local businesses. In a study by G/O Digital, 84% of those polled said that they believe offers or deals on Facebook are important to their in-store purchasing decision. Read more…

5. Australian Dominos Franchise Relying on Social Media and Web For 60% of Sales

 

 

 

Dominos Pizza

60 percent of total annual sales for Australia’s Domino’s Pizza Enterprises Ltd were through orders via social media, apps and its websites. Read more…

Social News Roundup | July 23, 2014

  
  
  
  
  

1. Pinterest Ranks High In Customer Satisfaction

Pinterest

When it comes to user satisfaction, Pinterest ranks as the top social media site. Read more…

2. Twitter Is Making Improvements to Direct Messages

Twitter Mobile2

Twitter plans to update its iPhone and Android app by allowing users to access their entire direct message history on mobile. Read more… 

3. Social Campaign Promotes Boys Wearing Pink

Boys Wear Pink

A new social campaign is working to show support for boys who wear pink to promote acceptance and individual expression. Read more… 

4. Facebook Rolls Out “Save” Feature

FB Save Feature

Over the next few days, Facebook will unveil a new save feature for all users via the Web, iOS and Android. Saved items are listed by category, and users can swipe right on each item to share it or move it to an archived list. Read more… 

5. 55% of Couples Used a Hashtag During Their Wedding

Married

More than half of newlyweds (55%) used a hashtag during their wedding, and 28% updated their Facebook status within hours of tying the knot. Read more…

6. LinkedIn Acquires B2B Marketing Platform Bizo for $175 million  

LinkedIn Bizo

LinkedIn has acquired Bizo, a marketing platform that helps B2B marketers increase their reach across the web. Read more… 

7. mCouple Keeps Track of Your Loved One’s Smartphone Activity 

mCouple

The mobile app mCouple gives users access to their significant others’ location, Facebook and text messages, photos, videos, Skype activity and even voice conversations. Mutual consent is a requirement for downloading the app onto another person’s phone. Read more…

 

 

 

 

 

Social News Roundup | June 13, 2014

  
  
  
  
  
1. Pinterest Officially Launches Guided Search 
Pinterest Guided Search

A new Guided Search feature will be available on Pinterest over the next few weeks, and the feature helps users discover things that they didn’t even know they were searching for. Pinterest will also suggest terms based on what a user searches for and users are then able to refine their search based on those suggestions. Read more…

2. Facebook’s New Feature Tells You Why You are Seeing Those Ads
Facebook Ads

Facebook’s new feature now lets users know why a certain ad is being targeted to them. There is also an option to avoid having targeted ads for those who are not comfortable with them. Read more…  

3. Video Platform Graybo Is Bringing Real-Time Highlights to Wimbledon’s Broadcast
Graybo

Graybo, a real-time video company, is teaming up with The All England Lawn Tennis Club (AELTC) to share real-time video highlights across Facebook, Twitter, and Google+. Read more…

4. Ads Related to the World Cup Are Shared More Than Super Bowl Ads
Shakira World Cup Ad

Before the games have even begun, ads related to the World Cup have already been shared more than this year’s Super Bowl commercials. Read more…

5. Facebook’s Latest Update Includes Nearby Friends Invites and Offline Likes
Facebook Update

Facebook’s latest iOS update includes a Nearby friends feature that allows users to search and invite friends. As well, Android’s latest update includes the option to like posts, photos, and pages when you’re offline. Read more…

6. Open Table Acquired for $2.6 Billion
People Restaurant

Priceline Group has acquired Open Table for $2.6 billion, expanding their reach beyond travel reservations into food reservations. Read more…

Social News Roundup | June 4, 2014

  
  
  
  
  

1. Apple Announces iOS 8

describe the image

Apple’s latest update offers a slew of new features that includes health metrics, predictive typing suggestions, and the option to search for photos by location. Read more…

2. Instagram Unveils New Photo Features

Instagram Filter

Instagram announced 10 new editing tools that include adjustments to contrast, brightness, saturation, and intensity. Read more…

3. Adding Value to Ads is Key to Acceptance for Pinterest Users

Pinterest Logo

As long as brands add value in their messaging, Pinterest users are OK with advertisements. Read more…

4. Myspace Entices Users to Return With Old Photos 

Myspace

With the hopes of attracting former users to return to the site, Myspace is emailing users old photos of themselves to pique their curiosity. Read more

5. “Breaking Bad” Named Most Followed Series on Twitter

Breaking Bad

Between September 2013 and May 2014, “Breaking Bad” had the highest Twitter presence of any TV series. Other TV season highlights according to Twitter activity also includes the Super Bowl, the Grammys, and Ellen DeGeneres’ famous selfie. Read more…

6. The Vatican Cannot Ignore The Benefits of Social Media 

Vatican

Despite the negative comments from social media users, the Vatican turns to social media for greater opportunities for evangelization. Read more…

7. You May Be Following a Socailbot [Study]

Socialbots

Researchers in Brazil created 120 socialbots to infiltrate Twitter and discovered that the bots not only escaped detection, but also became influential among different social groups. In addition, the study found that activity level is a big factor in accumulating more followers. Read more…

Women & Social Media in 2013

  
  
  
  
  

Maybe you’ve heard, but 2013 was a big year for women on social media. Believe it or not, we ladies now outnumber male users on almost every major platform, and we’ve got some data to back it up.

The Pew Research Center recently released the results of a 2013 survey in which 1,445 people across the U.S. were asked about their Internet and social media habits. Among the findings, Pew discovered that about 15% more American women than men use Facebook (76% of female respondents versus 66% of male respondents), and they outnumber men by 6% on Twitter, 33% on Instagram and a whopping 413% on Pinterest.

Which platforms do women use the most? In first place is Facebook (76% of American women 18+ use it), followed by Pinterest (33%), Instagram (20%), LinkedIn (19%) and Twitter (18%). When we raise the age of respondents to 25, the numbers change slightly. According to research by SheKnows and Harris Interactive, nearly 4 out of 5 women ages 25 to 54 use Facebook regularly (79%), followed by Pinterest (30%), Twitter (22%) and Instagram (13%).

It seems that more adults than ever are using social media across the board, as you can see in this handy Pew chart, with Pinterest and Instagram seeing the largest increases.

sms12 13 resized 600

These gains are mirrored among women, as well. When asked about the frequency of their social media use, women ages 25-54 reported using Instagram, blogging platforms and Pinterest more than they were six months ago.

avgtime13 resized 600

Are women just more connected than ever? In a poll taken by Real Simple and The Huffington Post, 69% of women said they sleep with their smartphones nearby, 68% eat dinner with them and 76% check them at least once an hour. That’s a lot of time spent just an arm’s reach away from the next tweet, pin or Facebook post.

Looking at these figures, the show-stealer is Pinterest, by far. The Internet referral traffic generated by Pinterest has overtaken Twitter, Reddit and LinkedIn—combined—and is second only to Facebook as far as social networks go. Taking into account that a third of women are on Pinterest, immediately we know that Pinterest is a force to be reckoned with, or at the very least, considered as part of a social media strategy. 

Social media traffic trends October 2013 from Shareaholic resized 600

The takeaway? If your brand is hoping to reach women over social in the new year, it’s wise to consider all platforms, but Pinterest may soon have the biggest impact on your bottom line.

Social Media is the Aleph

  
  
  
  
  

In his short story “The Aleph,” Jorge Luis Borges recalls an experience he had gazing into an aleph. He describes it as “one point in space that contains all other points. The only place on earth where all places are—seen from every angle, each standing clear, without any confusion or blending.” This fictional story regards the aleph as a both a gift and a curse because it gives the gazer a chance to see and know everything on earth. That is what social media has developed into today. Through Facebook, Twitter, Instagram and countless other sites, we now have the opportunity to see all—to see into people’s lives and to see the world like never before. Social media has opened up the unimaginable universe. Like peering into the aleph, checking your newsfeed or your Twitter timeline provides insight into everything in our world, from every angle—simultaneously, infinitely.

The aleph is significant beyond Borges’ short story. Its symbol is the first letter of the Hebrew alphabet and is literally a part of the word “alphabet.” It is venerated by Kabala and other mystic traditions that put value on an aleph as the pursuit of truth. Like the aleph in these ancient traditions, social media is the means by which we seek truth in modern times. From companies to customers, from artists to fans, from friends to family, and from your PC to mine, we can now paint a more accurate, “truer” picture of the people we interact with via social channels. Social media offers us an endless amount of communication that is continuous and extremely transparent. Through following people, companies, bands, etc. on social media, we can see who their friends are, what interests them, where the have been, where they plan to go, their religious, and political stances and a plethora of other information that we otherwise wouldn’t have discovered.

describe the image

"Aleph Sanctuary" - Mati Klarwein

Thanks to the advances of social media technology and the massive amounts of information these sites are processing, we have transitioned into the age of the “recommendation.” There are logarithms, programs and software that can now introduce you to more people, places, and things based on what you already like and your physical location. You can discover when concerts and art festivals are happening in your area, what news is breaking, and what song will go well with your mood for the day. Other sites will recommend vacations spots, restaurants, lawyers, and doctors. Heck, these sites can find you a job or an employee—all out of the comfort of your living room! This age of “recommendation” is giving us options like never before and it is shocking how incredibly accurate the recommendations are.

socialmedia resized 600

As our technologies grow and progress, we must accept that our lives are no longer veiled in secrecy. You can be a pessimist and see this as an intrusion on your privacy, but if you are receptive to this information exchange, the possibilities are endless. The more you share, the more people will share with you. The more you follow, the better recommendations you will get and the more useful social media will be for you. So instead of being wary of this connectivity, you could revel in the endless possibilities of this aleph. It will undoubtedly open your world to bigger and brighter things while introducing you to more people and experiences you would have never had an opportunity to access before.

Jake Annear

All Posts