1. LinkedIn’s Slideshare Is Free For Everyone to Use
LinkedIn’s Slideshare is now completely free to use. Premium features that will be free to use include profile customization, private uploads and analytics features. Read more…
2. Vine Finally Lets You Import Videos
Vine finally allows users to import existing videos from their mobile devices and gives users the option to edit them. Read more…
3. Facebook Releases Analytics For App Links
Facebook is releasing analytics for App Links. With the analytics tools, developers can see when they send someone to another app, when a user has arrived at their app from an App Link and when someone returns to their app from another app. Read more…
4. Instagram Rolls Out Advertising Tools
To help advertisers gauge the success of their campaigns, Instagram is rolling out tools that include account and ad insights. Read more…
5. Facebook Launching “Q&A Box” For Emmy Red Carpet
Facebook will debut the “Facebook Mentions Box” at the Emmys. The interactive device allows celebrities to answer questions submitted by fans. Read more…
1. Facebook Is Forcing Users to Use Messenger App
Users will soon be required to use Facebook’s Messenger app in order to chat directly with their Facebook friends on mobile devices. Read more…
2. LinkedIn’s Mobile App Gets a New Profile Look
LinkedIn revamped its mobile app by displaying more relevant information on user’s profiles based on how much time users have to use the app. Read more…
3. Facebook Shuts Down Gifts Service
Facebook is retiring its Gifts service and refocusing their efforts on helping businesses and developers drive sales on the web, mobile and directly on Facebook. Read more…
4. Instagram Releases New Messaging App, Bolt, for iOS and Android
Instagram has unveiled Bolt – a “one-tap” messaging app for iOS and Android that allows users to send their friends a photo or video that disappears once it’s been read. For now, Bolt is only available in New Zealand, Singapore and South Africa. Read more…
5. eMarketer Poll: Email More Effective Than Social Media, SEO and Content Marketing
In a report by Gigaom, 56% of respondents said that email was their most effective digital strategy for customer retention. 37% of the respondents cited social media, and 32% rated content marketing as the most effective. Read more…
6. Vocalist Emeli Sande Asks Fans on Social Media for Help on Her Next Song
To find inspiration for her next song, Emeli Sande is turning to her fans on social media. Read more…
7. OK Cupid Admits to Manipulating Its Social Network for Social Experiments
OK Cupid admits to manipulating customer data to see how users of its dating service would react to one another. Read more…
1. Pinterest Ranks High In Customer Satisfaction
When it comes to user satisfaction, Pinterest ranks as the top social media site. Read more…
2. Twitter Is Making Improvements to Direct Messages
Twitter plans to update its iPhone and Android app by allowing users to access their entire direct message history on mobile. Read more…
3. Social Campaign Promotes Boys Wearing Pink
A new social campaign is working to show support for boys who wear pink to promote acceptance and individual expression. Read more…
4. Facebook Rolls Out “Save” Feature
Over the next few days, Facebook will unveil a new save feature for all users via the Web, iOS and Android. Saved items are listed by category, and users can swipe right on each item to share it or move it to an archived list. Read more…
5. 55% of Couples Used a Hashtag During Their Wedding
More than half of newlyweds (55%) used a hashtag during their wedding, and 28% updated their Facebook status within hours of tying the knot. Read more…
6. LinkedIn Acquires B2B Marketing Platform Bizo for $175 million
LinkedIn has acquired Bizo, a marketing platform that helps B2B marketers increase their reach across the web. Read more…
7. mCouple Keeps Track of Your Loved One’s Smartphone Activity
The mobile app mCouple gives users access to their significant others’ location, Facebook and text messages, photos, videos, Skype activity and even voice conversations. Mutual consent is a requirement for downloading the app onto another person’s phone. Read more…
1. Twitter Releases Improved Dashboard Data
The new and improved Twitter analytics dashboard now includes detailed data on the performance of organic tweets. Read more…
2. LinkedIn Acquires Newsle, A Google Alerts Style Network
LinkedIn has acquired a service called Newsle that allows users to import their Facebook and LinkedIn contacts and receive alerts whenever a friend or contact is mentioned on the web. Read more…
3. Political Facebook Pages Go Against the Trend of Slashed Facebook Organic Reach
Although many Facebook pages have seen their organic reach decline in recent months, political pages from both sides of the political spectrum have seen success. Read more…
4. Study: LinkedIn Enables Brands to Connect With a Premium Audience
According to the 2014 Trends and Benchmarks Report from the Content Marketing Institute, LinkedIn members are willing to pay more and have more purchasing power, are heavily influenced by their professional networks and would be more interested in a product if it was shared by someone in their network. Read more…
5. Google Drops All Real-Name Restrictions for Google+ and Approves All Pending Requests
Google has finally dropped the real-name restriction on their social network. Now anyone can choose to use a pseudonym on Google+. Read more…
6. Adidas Scores Big In Sales and Social Media During The World Cup
During the World Cup, Adidas experienced significant jersey sales growth and celebrated the social media success and sales of the brazuca, the official FIFA World Cup ball. Read more…
1. The New Social Networking App Sobrr Erases Everything After 24 Hours
To encourage users to go out and live in the moment, photos and comments that are posted on the new social networking app Sobrr will expire after 24 hours. Read more…
2. LinkedIn Replaces Contacts iOS App With Connected
To help strengthen professional relationships, LinkedIn replaced its Contacts app with Connected. Read more…
3. Desktop App Ads to Allow Direct Sales of Virtual Goods On Facebook
Facebook announced an update that allows game developers to sell virtual goods through ads in Facebook’s News Feed or right-hand column ads. Read more…
4. BBC Is Launching a Facebook News Station in Thailand to Circumvent Military Censorship
To overcome uncertainties around its news service in Thailand, the BBC is launching a Facebook news station that will feature Thai, regional and international news. Read more…
5. Facebook Is Testing a New Recommendations Feature For Video Content
Facebook is testing a new recommendations feature to help users find videos they may be interested in watching. Read more…
6. You Can Now Embed Vine Videos On Tumblr
Tumblr now allows users to embed Vine videos on their Tumblr blog. Read more…
7. Connect With Your Audience To Make Your Mark As a Photographer Online
To improve your social following as a photographer online, connect with your audience by storytelling, sharing photos as quickly as possible and finding creative ways to showcase your work. Read more…
8. Vimeo’s New Platform Cameo Aims to Help the Discovery of Indie Musicians
A new update from the video-making app Cameo focuses on promoting artist discovery. Read more…
1. LinkedIn Is Gaining Two New Members Every Second, Every Day
Some fascinating facts about LinkedIn:
LinkedIn adds two new members every second of every day.
1.5 million users look for jobs on the site every day through mobile devices.
By the end of 2014, more than 50% of LinkedIn users will be mobile users.
2. Facebook is Testing Redesigned Events Pages
Facebook is testing a new events page feature called “Events for You,” which includes recommendations for public events that are based on information users have shared on Facebook. Read more…
3. Interesting Twitter Data Visualizing the World Cup Shootouts
When there are penalty shootouts during the World Cup games, Twitter activity dramatically drops. Read more…
4. Brazil’s Defeat to Germany at the World Cup is the Most Tweeted Sporting Event Ever
Germany defeated Brazil 7-1 in the World Cup semi-final match, and in the process generated 35.6 million tweets. The match breaks the previous record of 16.4 million tweets posted during the Brazil-Chile match. Read more…
5. Facebook Wants Advertisers to Install Conversion Pixels
Facebook wants advertisers to install conversion pixels, which would enable users to measure outcomes such as click-throughs and purchases. Read more…
6. UK Warns Social Media Users About False Allegations Against Politician and Celebrities
Social media users in the UK were warned about posting false allegations against public figures, as doing so can prejudice prosecutions and expose them to defamation proceedings. Read more…
1. Twitter to Acquire SnappyTV
To integrate the best video content into Twitter’s real-time conversation, Twitter announced plans to acquire SnappyTV. Read more…
2. MiTú, the YouTube Network for Latinos Raises $10 million
MiTú, a Latino-focused YouTube network has raised $10 million in funding. MiTú aggregates videos from 1,200 partners and attracts an audience that generates 400 million views a month. Read more…
3. LinkedIn Unveils a New Job Search App
LinkedIn unveiled a new job search app to help users find and apply for new jobs. The app includes job filters such as seniority level and industry location and also includes recommendations for positions based on previous job searches. Read more…
4. New ‘Yo’ App Pings Your Favorite Contacts
A new app called Yo simply lets users say “yo” to their contacts. Read more…
5. The Case of Facebook Threats and Free Speech Heads to Supreme Court
The question of whether or not online comments are protected as free speech will be up for debate by the Supreme Court. Read more…
To friend or not to friend—a perpetual social media question. If you work in client service, or have clients in some capacity, you’ve probably run into this particular dilemma of becoming friends with your clients on Facebook. So, what’s appropriate? If you work for a social media agency or in a social media-based role, might it be expected that you become friends with all of your contacts? Or is it better to keep your business all business and your personal, well, personal?
That depends. A better question may be, “Is Facebook really the best way to connect with your clients in the first place?” While Facebook is best for sharing among people you already know, Twitter and LinkedIn encourage you to share information, articles and other thoughts in a public space. These two platforms are natural places where you’d want to conduct conversations with professional contacts and new leads. Since your tweets can reveal as much or as little personal info as you’d like, you can intersperse your content with personal tidbits like photos without also giving access to your Spring Break photo albums from college.
As opposed to a few years ago, most people now are on LinkedIn and check it more often (i.e., not only when they’re on the job hunt). More frequent use is even broadening the type of content shared. Rather than always posting industry shop talk, more and more users are occasionally sharing content of personal interest to appear like a real person who’s more than his or her career. Like Twitter, LinkedIn allows you to develop your professional image while you conscientiously share certain types of content that convey the real you.
It’s also easier and less intimidating to follow clients (or have them follow you) on Twitter and LinkedIn. My Facebook public profile may seem innocuous enough because most of my info is friends-only, but if you’re a new friend, I honestly don’t know what you might find if you dig deep enough in my profile—that thing is almost 10 years old! I’d rather take our relationship online via Twitter, where my content is fairly ephemeral, or LinkedIn, which started out as my “professional” channel, and then I’ll share bits of my personal life with you there.
Being a client services person in the social media world doesn’t mean being an open book, but rather using the right networks to connect with your clients and contacts in a meaningful, yet appropriate way. And what do you do if a client friends you? Dawn Mentzer, aka the Insatiable Solopreneur, advises establishing a consistent “Facebook friend policy” for clients—you’ll either accept client friend requests, or kindly inform them that while you use Facebook to keep up with family and college friends, you’d love to connect with them on Twitter and LinkedIn (and follow through by connecting with them on these networks).
I’m sure a lot of you have thoughts on connecting with clients on social media, and I’d love to hear them! On what networks do you connect with your clients? Has connecting with clients on social media led to any success stories or cautionary tales?
As you might have guessed, Melissa Komadina works in Account Service at Renegade. Feel free to tweet her or find her on LinkedIn.
This is part three of a three-part series about getting your friends, colleagues, family or associates to join social networks and find their value.
Now that you’ve got your friend to join multiple social networks and find a community for them to embrace, let’s talk about how they can create value for their audience.
Before we get into the tips for each network, let’s first define what social media value actually is.
If you’ve ever read Malcolm Gladwell’s book, The Tipping Point, you would know that he places people that force cultural change into three distinct groups: Mavens, Connectors and Salesmen. To quickly sum up the roles of each, Mavens have vast knowledge about a particular subject and are able to talk about it eloquently; Connectors are people who know individuals in a particular field; and Salesman have the ability to make individuals adopt ideas that they were previously unsure of.
In real life, you’re lucky if you become one of these archetypes, but in social media, the ones who are adding value to their connections are all three. Value comes from being knowledgeable when commenting on relevant topics, interacting with people and letting others see it, and being convincingly opinionated so that you are sometimes at the point of being controversial. Doing all three of these things consistently plays a major factor in determining your value on social media. Think about your favorite blog site—would you visit it if they didn’t update it on a consistent basis? I don’t think so. Would you follow your friends if they didn’t contribute to a conversation on Twitter? I didn’t think so either.
Creating Value on Twitter
Having a strong, consistent and opinionated voice on Twitter can attract an audience to a specific account. This is where you can take the reins of being a Maven on Twitter.
Don’t hesitate to jump in conversations that surround a topic you’re interested in. If one of your followers is talking about a subject that interests you, or one that you can formulate an opinion on, just hit the reply button and put in your two cents.
Your fashion friend can set up lists of industry bloggers and search terms using Tweetdeck to monitor hot hashtags or and reply to their tweets. Here are examples of tweets containing the hashtag “#fashion”:
A response that can be written in reply to @CuriousYam that adds value would be something like “@CuriousYam I really like the #Floral #Circleskirt. I bought a similar one from @Target but it’s a print pic.twitter.com/adsuha”
Another example is answering questions that users post. For instance, if a person is looking for a specific product and you know where it can be acquired, you become a Connector by replying with the answer.
Engage With Influencers
By finding and following the major influencers in a specific industry, it’s easier for a user to be “in-the-know” of breaking news to form an opinion and share it with their followers. When it comes to social media, like in real life, the faster your access to information, the more influence you can have. Most individuals have to build this influence organically by constantly updating their social feeds, unless they have a pre-established reputation.
To find interesting influencers, you can run a quick search of “fashion” on Listorious.com, a site that lists reputable accounts by topic. You can quickly see a few of each account’s most recent tweets and reply to them from inside the website. Have patience in building relationships with these influencers. Sometimes they won’t respond, but if you reply to one of their tweets with something insightful you may be rewarded with a retweet or a mention. When influencers start taking notice of your ideas or thoughts and start to engage in conversation with you, it raises your status as a Salesman.
Creating Value on Instagram
Images hold a lot of weight in the online and mobile space because, besides videos, they capture a person’s attention the longest (after all, a picture is worth a 1,000 words). We might as well make every one count.
Mix Images With Descriptions That Resonate With Your Audience
Along with pictures that showcase a brand’s work, telling a story or putting a description with relevant keywords will resonate with your audience.
In the picture above @sethbrundle is able to showcase his new partnership while using relevant keywords. You can see that he received a bunch of likes and comments on his post.
Let’s say for instance that your friend, who has a huge following in New York City, posts photos of a new shop and their products to her Instagram account (and tweets them). She becomes a Maven by showing her followers where it is and the things she bought, and she becomes a Connector and a Salesman for that brand once she mentions them on her picture. By doing this, your friend helps to create value for those interested in fashion and even people who are interested in new shops that open in their neighborhood.
Creating Value On LinkedIn
People go to LinkedIn to find news, get valuable insights from experts in their particular industry, and to also have access to them. Being consistent in posting relevant articles, statuses or questions in groups and on your homepage can create interaction and lead to discussions.
Let’s go back to your friend, the fashion designer. For him or her to create value, they will have to be on the forefront of news that relates to their industry in order to share it on their timeline. If your friend has a fashion blog, sharing new posts on their timeline can create views and showcase their expertise. Even if they’re not creating original content, providing commentary on articles from the LinkedIn Today – Fashion & Apparel section, for example, will generate positive activity on their timeline.
Interaction within groups can raise your friend’s value as well. Many people, particularly in fashion, are looking for manufacturers, as evidenced in the Textile, Apparel, Footwear and Fashion group.
Suppose your friend is an experienced designer with connections to models and raw materials. Answering questions on these topics in LinkedIn groups allows them to become a Maven, Connector and a Salesman in the group. Asking questions about relevant subjects also can potentially create leads that eliminate the middleman, which would strengthen your friend’s reputation as a Connector..
Last, but not least, your friend can connect people to others. LinkedIn offers the ability to “introduce” two individuals who are not yet connected to each other. You can call it e-networking. Most users do this when they'd like to talk to people who are offering jobs on LinkedIn.
There you have it, three steps on how to get your friends to join social networks, find value for themselves and create value for others. I hope this works for you. Now go out there and make some new friends, followers, and connections! Don't forget to read part one and part two.
This is part two of a three-part series about getting your friends, colleagues, family or associates to join social networks and find their value.
Part II: Helping your friend find their community
The biggest step is now over—you got your friend to sign up for Twitter, Instagram and/or LinkedIn. Let’s move on to the next step: how does your friend find the people who share the same interests and passions?
I firmly believe that social media becomes worthwhile when a person finds a niche community that they interact with on a regular basis. Going back to our example in my previous post, your clothing designer friend will value social media only if they can use it to meet the designers, big fashion houses and trendsetters that matter to them. Fortunately, there are a number of tools and techniques within each network that can help guide your friend’s search and unlock the power of social networking.
The first group of people your friend should immediately follow is their real-life friends. These folks are a good place to start because they probably share some of the same interests as your friend, and they’ll be willing to divulge information from within a particular online community. Advise your friend to look through their friends’ followers and connections for interesting accounts to follow.
A big purpose and where the power of social media resides is being able to go outside your reach and connect with people who you wouldn’t have access to in real life. The following tools exemplify this and heighten a user’s experience in a way that can benefit them.
Follower Wonk: This tool allows you to search Twitter bios for particular keywords and compare followers or following of up to three separate users. For instance, if your friend is looking for other fashion designers to collaborate with or get advice from, a search for the terms such as “fashion,” “fashiondesign” and “couture” reveals hundreds of results. From there, your friend can compare three users to see who they mutually follow in order to grow their network even further. Go ahead and give it a try.
Tweetdeck: Tweetdeck is a desktop or browser add-on that lets you monitor and engage various users; the platform also provides insight on certain keywords and allows you to create lists for certain followers and search terms. Your friend can monitor words like “fashion AND NYC” to see who is talking about certain fashion events in New York City. The strength of the keywords and lists can help your friend see who is actively engaged in the topic of their choosing. This is a great way to be more specific in a search for users that are considered influential within a certain community.
Search: Probably the most powerful tool for Instagram is already located within the app itself. The search feature allows you to look up hash tags found in the picture’s description and comments. Searching for the tag “#fashion” brings up close to 13 million images. Once your friend sees a user who consistently posts high-quality images that are constantly receiving plenty of interaction, they should tap the follow button because that person is viewed as an influencer. Monitoring several tags at once can help your friend target their niche market.
Statigram: Statigram is an online Instagram viewer that allows users to view more pictures at once in a web browser instead of scrolling through their mobile app. It also gives you a great breakdown of the metrics within your account. The only feature that it doesn’t have is the ability to post pictures to an Instagram account.
Like Instagram, LinkedIn’s search bar can be used to access all of their users, groups, and companies. Their advanced search feature allows a user to be more thorough in their search. This can be helpful if your friend is having trouble finding a person’s name but remembers their title and company.
To find big guns, joining groups would be the best place to start. Members in groups are typically employees within a certain field that are trying to gain benefits from the content and discussions that are posted. Within each group page, on the right column, LinkedIn lists the top influencers for each week. Since these individuals are leading a lot of the group’s discussions and managing the group, interacting with them could offer more insights. All your friend has to do is make their acquaintance within the group and then request to connect with them.
Now that your friend has found influential people to follow and started interacting with people who have the same interests as they, it’s time to move onto the final step: creating value to gain a loyal following.
-- Sean Clark