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Social News Roundup | October 15,2014

  
  
  
  
  

1.  Social network campaigning

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A new study by the Facebook Data Science Team reveals what politicians are talking about and what issues are dominating the landscape during midterm elections. Read more...

 

2.  Word games

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Using the correct word when creating content can generate more likes, shares and retweets. Which words made the cut? Read more…

 

3.  The Huffington Post reigns supreme!

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With more than 9.4 million shares, The Huffington Post is the most shared publication on Facebook. Read more…

 

4.  Facebook and sports fans, a match made in social media heaven.

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When it comes to sports talk, Facebook wins with 75% of respondents saying they use the platform to connect with other fans. Twitter took 37%. Read more…

 

5.  Trends impacting marketing to millennial mothers.

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Marketers are focusing on millennial moms, with an estimate of $170 billion in purchase power. Read more…

 

6.  Marketers retargeting, spending more.

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A new study shows that 48% of marketers are using social media for retargeting purposes, 67.1% of respondents intend to spend more. Read more…

 

7.  Millennial travel plans

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Recent studies reveal that 44% of Millennials use Facebook and Twitter for travel planning. Read more…

 

8.  Tweeting ‘Dead’

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AMC’s original series, The Walking Dead, sets Twitter records during its season five premiere, generating more than 1.3 million tweets. Read more…

 

9.  How I met my social media friend.

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According to a new study, one in three British teens, ages 15-18, have met their social media friend, 25% say they are happier on social than real life. Read more…

Social News Roundup | October 10,2014

  
  
  
  
  

1. Keeping up with the mobile generation.

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A new survey finds that 74% of Millennials say social media helps them stay up to date with family and friends. Read more... 

 

2. Mr. Smith goes to Washington, Twitter style!

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After being prohibited from reporting on the scope of surveillance of its users by the government,Twitter takes the fight to Washington, filing a Transparency Lawsuit. Read more... 

 

3. The Millennial struggle 

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A recent study discovers that 40% of Millennials say brands don’t take them seriously. Brands are finding new ways to reach out to Millennials and spread brand awareness.  Read more... 

 

4. Sharing the birthday love 

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Instagram shows Starbucks, Red Bull, Marc Jacobs, Billboard and NatGeo some birthday love as it celebrated its 4th birthday. Read more... 

 

5. Logged in and ready

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New reports suggest that Facebook’s social logins rose 2 percent in the 3rd Quarter to 46%, mostly driven by entertainment. Twitter posted a 1.3 gain in social media login, driven by consumer brand sites. Read more... 

 

6. All I want for Christmas is social referrals!

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The Holiday season is just around the corner and you need to have strategies in place for the busiest shopping season. A new survey says that 49% of consumers will make purchases based just off social referrals alone. Read more... 

 

7. Twitter rising…

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With more than 271 million active users, Twitter offers many opportunities for brands and consumers to connect, with photos creating some of the highest engagement rates. Read more... 

 

8. Social media, the new customer experience?

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Social media gives consumers a bigger voice and research shows that 72% of them expect a quick response from brands within the hour, 50% communicate with brands via social media rather than call customer service. Read more... 

 

9. Facebook playing around with anonymous sharing.

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Facebook is getting ready to launch an app that allows users to interact with other users anonymously by allowing them to use pseudonyms. Read more... 

 

10. Instagram gets the big picture

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Embedded photos on Instagram will now be bigger and clearer thanks to the improvements they launched on Thursday. Read more... 

Social News Roundup | September 26, 2014

  
  
  
  
  

1. Amazon Shoppers Can Add Items to Their Wish List With a Tweet

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Amazon shoppers can add items to their Amazon wish list by sending a tweet that includes  the hashtag #AmazonWishList and a link to the item. Read more…

 

2. Hyperlapse Update Enables Users to Use Front-Facing Camera

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A new update for Hyperlapse allows users to shoot videos with their front-facing camera. Read more…

 

3. Twitter to Begin Testing Targeted Ads For Movies

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Over the next few months, Twitter will begin testing targeted ads for movie fans. The ads will be shown to users who tweet about movies on the social network. Read more… 

 

4. Pinterest Expands Efforts to Connect With Publishers

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Pinterest is expanding its efforts to connect with publishers through its promoted pins program and by helping them re-package content in a compelling way. Read more… 

 

5. Facebook Ads Now Have “People Who Like Your Page” Option 

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The option to boost posts on Facebook’s advertising feature for “People who like your Page” has returned. Read more… 

 

6. Use Facebook to Reach the LGBT Community

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If you want to reach the LGBT community, use Facebook. In a study by Community Marketing Inc., 88 percent of lesbian and bisexual female Internet users and 79 percent of gay and bisexual males in the United States use Facebook for personal communication. Read more… 

 

7. The Anatomy of a Perfect Event 

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In order to create good online content for an event, first formulate the goals and objectives of the event and use email teasers and hashtags to keep the conversation going. Once the event is over, follow up with a survey and create an email marketing list to create a lead generation campaign based on guests’ event experience. Read more…

Social News Roundup | September 24, 2014

  
  
  
  
  

1. To Compete with Google, Facebook Will Unveil a New Advertising Platform

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Facebook will soon unveil a new advertising platform called “Atlas” to improve the way that marketers target users. Read more… 

2. Tips to Help Your Twitter Search

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Did you know that Twitter’s search tool allows you to search for specific tweets and phrases? For example, if you want to search for a specific phrase, put it in quotes. For more tips to help your Twitter search, read more. Read more…

3. Instagram Releases Ads in the UK

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Instagram is bringing ads to the UK, and the ads seen will be based on the people users follow and the content they like on Facebook and Instagram. Read more…

4. Live Tweeting During TV Shows Can Improve Follower Growth

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Live tweeting during TV programming can help drive new followers. Follower growth for comedy and sci-fi shows can be improved by 408 percent if several members of a cast live-tweet together, and reality programming can experience a 229 percent lift if a host live-tweets during the program. Read more…

5. Local News Readers Share More Content on Social Media

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People who read local news are more likely to share stories on social media than those who prefer national news sources. Read more…

6. BeLinked Is Tinder For LinkedIn

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BeLinked is a new dating app that strives to make quality matches through the LinkedIn network. Read more…

Social News Roundup | September 19, 2014

  
  
  
  
  

1. Real-Time Events Will Show Up Higher In Your Facebook Newsfeed

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Facebook is making adjustments to its newsfeed so that real-time events will be shown higher. “Trending stories” will be moved to the top of the feed as they’re occurring. Read more… 

 

2. Frequent Facebook Users Are More Susceptible to Phishing Scams

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Researchers at SUNY Buffalo have found that there is a correlation between the amount of time someone frequents Facebook and how susceptible they are to phishing scams. Read more… 

 

3. How Chobani and Taco Bell Win on Instagram Ads

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Chobani and Taco Bell have achieved similar success advertising on Instagram. Chobani’s campaign was able to depict new ways on how to savor their yogurt throughout the day, whereas Taco Bell was able to create a powerful visual narrative for their new breakfast menu. Read more… 

 

4. Small Businesses Spend More On Social Media Than Any Other Form of Media

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To advertise and promote their businesses, small and medium size businesses use and spend more on social media than on any other form or media. Read more…

 

5. Social Media Ad Myths Debunked

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Is the myth about paid advertising having the same effect on every social site true?  How about the myth that social media ads work well for all brands? Learn more about the truths behind several social media advertising myths with this handy infographic. Read more…

Social News Roundup | September 3, 2014

  
  
  
  
  

1. Twitter Revamps Their Sign-Up Process

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Twitter has revamped its sign-up process for new users to help them get immediate value out of the social network. Read more… 

2. Facebook Tests New Mobile Search Feature for Old Posts

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Facebook is testing a new search feature that allows mobile users to find old posts that were shared with them using keywords. Read more…

3. Instagram Is the Most Important Social Network for Teens

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Instagram is now the most important social platform for teenagers, ahead of Facebook and Twitter. Read more…

4. Netflix Subscribers Can Choose What They Want to Share On Facebook

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Netflix is giving their subscribers more control over what they want to share over Facebook, which includes recommending videos to friends. Read more…

5. YouTube Reaches More 18 to 24 Year Olds Than Any Cable Network

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YouTube reaches more 18 to 24 year olds than any other cable network. Millennials consume more content on YouTube than ESPN, Hulu and even Facebook. Read more…

6. Fortune 500 Companies Focuses On Social Media Over Corporate Blogs

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Fortune 500 companies are leveraging social media more compared to blogging. Research from the University of Massachusetts Dartmouth Center for Marketing have found that in 2014, 31% of the studied companies who have corporate blogs showed a 3% decrease in blogging in the past year. Read more…

Social News Roundup | August 29, 14

  
  
  
  
  

1. Twitter’s Tweet Activity Dashboard Is Open to All Users

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Twitter has begun opening its Tweet Activity dashboard to all users, which shows information including impressions, engagement and clicks. Read more…

2. Brands Immediately Hop Onto Instagram’s Hyperlapse App

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Big name brands such as Mountain Dew and Bud Light have already used Hyperlapse, Instagram’s app for making time-lapse videos, within hours of the app’s launch. Read more…

3. Facebook Announces “Events” Ads and Launches Advanced Insights for Events

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In the coming weeks, Facebook will release desktop and mobile News Feed ads and insights for events. Insights that event hosts will receive include the number of people who have seen an event link on Facebook, the number of people who have viewed the event and the number of joins, saves and maybes the event has received. Read more…

4. There Is Now a Tweetdeck for Instagram

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To organize your Instagram feed, Marvel, a London-based prototyping platform, has created a web app that allows you to add columns based on users or hashtags so that users can easily follow updates on certain topics. Read more…

5. Google Stops Displaying Authorship Markup In Search Results

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Google will no longer display the names of authors in search results, since the feature wasn’t as useful to readers as Google hoped it would be. Read more…

Social News Roundup | August 27, 2014

  
  
  
  
  

1. Facebook Emphasizes Link Format Over Links In Captions and Status Updates

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To improve the content that users see on their News Feed, Facebook is taking the steps to move against click-baiting headlines and favoring links that are shared via the social network’s link format. Read more… 

2. Pinterest’s New Analytics Tool Is Now Available to Businesses

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Pinterest has released a new analytics tool that allows businesses to see detailed data such as the number of users who engage with their pins or which countries those users are from. Read more…

3. Instagram Releases Video Editing App Hyperlapse

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Instagram releases a video editing app named Hyperlapse, which makes it easier for users to create tracking shots and fast, time-lapse videos on their mobile phone. Read more…

4. 64% of Back–to-School Shoppers Discover Products via Social Media

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It’s back-to-school season, and nearly 65% of last minute shoppers are turning to social media to discover new products. Read more…

5. ‘Rice Bucket Challenge’ In India Helps Local People In Need

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Described on Facebook as an “Indian version for Indian needs,” the “rice bucket challenge” encourages participants to share photos of themselves donating rice to those in need. Read more…

Social News Roundup | August 6, 2014

  
  
  
  
  

1. Schedule Instagram Posts with ScheduGram

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ScheduGram allows users to pre-schedule Instagram posts and manage multiple Instagram accounts through one interface. Read more… 

2. Twitter Partners With Puma to Test “Flock to Unlock” Advertising Program

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Twitter has partnered with Puma to launch a new advertising program, “Flock to Unlock.” The idea behind the program is that a deal will be “unlocked” only when a certain number of followers retweet a particular message. Read more… 

3. Facebook Adds Ad Scheduling to Power Editor

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Facebook added a new feature to its Power Editor that gives advertisers who use lifetime budgets the ability to schedule hours during which their ads should or should not run. Read more… 

4. Twitter Tests Showing Tweets From People Your Friends Follow 

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Twitter’s latest test involves showing tweets to users from accounts their friends follow. Read more…

5. Nielsen Data: Mobile Devices and Social Networks Are Making TV Better

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Social media is changing the way we learn about TV shows and how we watch them. Not only does it affect the consumer experience, but it also has proven to be a valuable source for advertisers to tap into social conversations. Read more… 

6. Google to Recognize Emails That Use Special Characters

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Google has become the first email provider to allow people to create email addresses using letters with accent marks and characters outside the Latin alphabet. Read more…

Social News Roundup | July 30, 2014

  
  
  
  
  

1. Facebook Is Forcing Users to Use Messenger App

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Users will soon be required to use Facebook’s Messenger app in order to chat directly with their Facebook friends on mobile devices. Read more… 

2. LinkedIn’s Mobile App Gets a New Profile Look

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LinkedIn revamped its mobile app by displaying more relevant information on user’s profiles based on how much time users have to use the app. Read more… 

3. Facebook Shuts Down Gifts Service

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Facebook is retiring its Gifts service and refocusing their efforts on helping businesses and developers drive sales on the web, mobile and directly on Facebook. Read more…  

4. Instagram Releases New Messaging App, Bolt, for iOS and Android

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Instagram has unveiled Bolt – a “one-tap” messaging app for iOS and Android that allows users to send their friends a photo or video that disappears once it’s been read. For now, Bolt is only available in New Zealand, Singapore and South Africa. Read more… 

5. eMarketer Poll: Email More Effective Than Social Media, SEO and Content Marketing

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In a report by Gigaom, 56% of respondents said that email was their most effective digital strategy for customer retention. 37% of the respondents cited social media, and 32% rated content marketing as the most effective. Read more… 

6. Vocalist Emeli Sande Asks Fans on Social Media for Help on Her Next Song

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To find inspiration for her next song, Emeli Sande is turning to her fans on social media. Read more… 

7. OK Cupid Admits to Manipulating Its Social Network for Social Experiments

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OK Cupid admits to manipulating customer data to see how users of its dating service would react to one another. Read more…  

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