Subscribe via E-mail

Your email:

Posts by category

SAW A GOOD IDEA

Current Articles | RSS Feed RSS Feed

Social News Roundup | September 26, 2014

  
  
  
  
  

1. Amazon Shoppers Can Add Items to Their Wish List With a Tweet

Amazon Twitter

Amazon shoppers can add items to their Amazon wish list by sending a tweet that includes  the hashtag #AmazonWishList and a link to the item. Read more…

 

2. Hyperlapse Update Enables Users to Use Front-Facing Camera

Hyperlapse update

A new update for Hyperlapse allows users to shoot videos with their front-facing camera. Read more…

 

3. Twitter to Begin Testing Targeted Ads For Movies

Twitter Movies

Over the next few months, Twitter will begin testing targeted ads for movie fans. The ads will be shown to users who tweet about movies on the social network. Read more… 

 

4. Pinterest Expands Efforts to Connect With Publishers

describe the image

Pinterest is expanding its efforts to connect with publishers through its promoted pins program and by helping them re-package content in a compelling way. Read more… 

 

5. Facebook Ads Now Have “People Who Like Your Page” Option 

Facebook Boost Post

The option to boost posts on Facebook’s advertising feature for “People who like your Page” has returned. Read more… 

 

6. Use Facebook to Reach the LGBT Community

Facebook Twitter

If you want to reach the LGBT community, use Facebook. In a study by Community Marketing Inc., 88 percent of lesbian and bisexual female Internet users and 79 percent of gay and bisexual males in the United States use Facebook for personal communication. Read more… 

 

7. The Anatomy of a Perfect Event 

Calendar event

In order to create good online content for an event, first formulate the goals and objectives of the event and use email teasers and hashtags to keep the conversation going. Once the event is over, follow up with a survey and create an email marketing list to create a lead generation campaign based on guests’ event experience. Read more…

Social News Roundup | September 24, 2014

  
  
  
  
  

1. To Compete with Google, Facebook Will Unveil a New Advertising Platform

Facebook Ad Platform

Facebook will soon unveil a new advertising platform called “Atlas” to improve the way that marketers target users. Read more… 

2. Tips to Help Your Twitter Search

Twitter Search

Did you know that Twitter’s search tool allows you to search for specific tweets and phrases? For example, if you want to search for a specific phrase, put it in quotes. For more tips to help your Twitter search, read more. Read more…

3. Instagram Releases Ads in the UK

Instagram Ads

Instagram is bringing ads to the UK, and the ads seen will be based on the people users follow and the content they like on Facebook and Instagram. Read more…

4. Live Tweeting During TV Shows Can Improve Follower Growth

Twitter Tv

Live tweeting during TV programming can help drive new followers. Follower growth for comedy and sci-fi shows can be improved by 408 percent if several members of a cast live-tweet together, and reality programming can experience a 229 percent lift if a host live-tweets during the program. Read more…

5. Local News Readers Share More Content on Social Media

News

People who read local news are more likely to share stories on social media than those who prefer national news sources. Read more…

6. BeLinked Is Tinder For LinkedIn

BeLinked

BeLinked is a new dating app that strives to make quality matches through the LinkedIn network. Read more…

Social News Roundup | September 19, 2014

  
  
  
  
  

1. Real-Time Events Will Show Up Higher In Your Facebook Newsfeed

Facebook6

Facebook is making adjustments to its newsfeed so that real-time events will be shown higher. “Trending stories” will be moved to the top of the feed as they’re occurring. Read more… 

 

2. Frequent Facebook Users Are More Susceptible to Phishing Scams

Phishing

Researchers at SUNY Buffalo have found that there is a correlation between the amount of time someone frequents Facebook and how susceptible they are to phishing scams. Read more… 

 

3. How Chobani and Taco Bell Win on Instagram Ads

describe the image

Chobani and Taco Bell have achieved similar success advertising on Instagram. Chobani’s campaign was able to depict new ways on how to savor their yogurt throughout the day, whereas Taco Bell was able to create a powerful visual narrative for their new breakfast menu. Read more… 

 

4. Small Businesses Spend More On Social Media Than Any Other Form of Media

Keyboard

To advertise and promote their businesses, small and medium size businesses use and spend more on social media than on any other form or media. Read more…

 

5. Social Media Ad Myths Debunked

Social Networks

Is the myth about paid advertising having the same effect on every social site true?  How about the myth that social media ads work well for all brands? Learn more about the truths behind several social media advertising myths with this handy infographic. Read more…

Social News Roundup | September 3, 2014

  
  
  
  
  

1. Twitter Revamps Their Sign-Up Process

New Twitter Sign Up Page

Twitter has revamped its sign-up process for new users to help them get immediate value out of the social network. Read more… 

2. Facebook Tests New Mobile Search Feature for Old Posts

Facebook Mobile Search

Facebook is testing a new search feature that allows mobile users to find old posts that were shared with them using keywords. Read more…

3. Instagram Is the Most Important Social Network for Teens

Instagram Teens

Instagram is now the most important social platform for teenagers, ahead of Facebook and Twitter. Read more…

4. Netflix Subscribers Can Choose What They Want to Share On Facebook

Netflix Facebook

Netflix is giving their subscribers more control over what they want to share over Facebook, which includes recommending videos to friends. Read more…

5. YouTube Reaches More 18 to 24 Year Olds Than Any Cable Network

Youtube

YouTube reaches more 18 to 24 year olds than any other cable network. Millennials consume more content on YouTube than ESPN, Hulu and even Facebook. Read more…

6. Fortune 500 Companies Focuses On Social Media Over Corporate Blogs

Fortune 500 Social Media

Fortune 500 companies are leveraging social media more compared to blogging. Research from the University of Massachusetts Dartmouth Center for Marketing have found that in 2014, 31% of the studied companies who have corporate blogs showed a 3% decrease in blogging in the past year. Read more…

Social News Roundup | August 29, 14

  
  
  
  
  

1. Twitter’s Tweet Activity Dashboard Is Open to All Users

Twitter Dashboard2

Twitter has begun opening its Tweet Activity dashboard to all users, which shows information including impressions, engagement and clicks. Read more…

2. Brands Immediately Hop Onto Instagram’s Hyperlapse App

Hyperlapse2

Big name brands such as Mountain Dew and Bud Light have already used Hyperlapse, Instagram’s app for making time-lapse videos, within hours of the app’s launch. Read more…

3. Facebook Announces “Events” Ads and Launches Advanced Insights for Events

Facebook Event Ads

In the coming weeks, Facebook will release desktop and mobile News Feed ads and insights for events. Insights that event hosts will receive include the number of people who have seen an event link on Facebook, the number of people who have viewed the event and the number of joins, saves and maybes the event has received. Read more…

4. There Is Now a Tweetdeck for Instagram

Instagram Tweetdeck

To organize your Instagram feed, Marvel, a London-based prototyping platform, has created a web app that allows you to add columns based on users or hashtags so that users can easily follow updates on certain topics. Read more…

5. Google Stops Displaying Authorship Markup In Search Results

Google2

Google will no longer display the names of authors in search results, since the feature wasn’t as useful to readers as Google hoped it would be. Read more…

Social News Roundup | August 27, 2014

  
  
  
  
  

1. Facebook Emphasizes Link Format Over Links In Captions and Status Updates

Facebook Linkbaiting

To improve the content that users see on their News Feed, Facebook is taking the steps to move against click-baiting headlines and favoring links that are shared via the social network’s link format. Read more… 

2. Pinterest’s New Analytics Tool Is Now Available to Businesses

Pinterest Analytics

Pinterest has released a new analytics tool that allows businesses to see detailed data such as the number of users who engage with their pins or which countries those users are from. Read more…

3. Instagram Releases Video Editing App Hyperlapse

Hyperlapse

Instagram releases a video editing app named Hyperlapse, which makes it easier for users to create tracking shots and fast, time-lapse videos on their mobile phone. Read more…

4. 64% of Back–to-School Shoppers Discover Products via Social Media

School Supplies

It’s back-to-school season, and nearly 65% of last minute shoppers are turning to social media to discover new products. Read more…

5. ‘Rice Bucket Challenge’ In India Helps Local People In Need

Rice Bucket Challenge

Described on Facebook as an “Indian version for Indian needs,” the “rice bucket challenge” encourages participants to share photos of themselves donating rice to those in need. Read more…

Social News Roundup | August 6, 2014

  
  
  
  
  

1. Schedule Instagram Posts with ScheduGram

ScheduGram

ScheduGram allows users to pre-schedule Instagram posts and manage multiple Instagram accounts through one interface. Read more… 

2. Twitter Partners With Puma to Test “Flock to Unlock” Advertising Program

Flock of Birds

Twitter has partnered with Puma to launch a new advertising program, “Flock to Unlock.” The idea behind the program is that a deal will be “unlocked” only when a certain number of followers retweet a particular message. Read more… 

3. Facebook Adds Ad Scheduling to Power Editor

Power Editor

Facebook added a new feature to its Power Editor that gives advertisers who use lifetime budgets the ability to schedule hours during which their ads should or should not run. Read more… 

4. Twitter Tests Showing Tweets From People Your Friends Follow 

Twitter4

Twitter’s latest test involves showing tweets to users from accounts their friends follow. Read more…

5. Nielsen Data: Mobile Devices and Social Networks Are Making TV Better

Watching TV

Social media is changing the way we learn about TV shows and how we watch them. Not only does it affect the consumer experience, but it also has proven to be a valuable source for advertisers to tap into social conversations. Read more… 

6. Google to Recognize Emails That Use Special Characters

Gmail updates

Google has become the first email provider to allow people to create email addresses using letters with accent marks and characters outside the Latin alphabet. Read more…

Social News Roundup | July 30, 2014

  
  
  
  
  

1. Facebook Is Forcing Users to Use Messenger App

Facebook Messenger App

Users will soon be required to use Facebook’s Messenger app in order to chat directly with their Facebook friends on mobile devices. Read more… 

2. LinkedIn’s Mobile App Gets a New Profile Look

LinkedIn Mobile App

LinkedIn revamped its mobile app by displaying more relevant information on user’s profiles based on how much time users have to use the app. Read more… 

3. Facebook Shuts Down Gifts Service

Facebook Gifts

Facebook is retiring its Gifts service and refocusing their efforts on helping businesses and developers drive sales on the web, mobile and directly on Facebook. Read more…  

4. Instagram Releases New Messaging App, Bolt, for iOS and Android

Bolt Instagram

Instagram has unveiled Bolt – a “one-tap” messaging app for iOS and Android that allows users to send their friends a photo or video that disappears once it’s been read. For now, Bolt is only available in New Zealand, Singapore and South Africa. Read more… 

5. eMarketer Poll: Email More Effective Than Social Media, SEO and Content Marketing

Email

In a report by Gigaom, 56% of respondents said that email was their most effective digital strategy for customer retention. 37% of the respondents cited social media, and 32% rated content marketing as the most effective. Read more… 

6. Vocalist Emeli Sande Asks Fans on Social Media for Help on Her Next Song

Emeli Sande

To find inspiration for her next song, Emeli Sande is turning to her fans on social media. Read more… 

7. OK Cupid Admits to Manipulating Its Social Network for Social Experiments

Online Dating

OK Cupid admits to manipulating customer data to see how users of its dating service would react to one another. Read more…  

Social News Roundup | June 4, 2014

  
  
  
  
  

1. Apple Announces iOS 8

describe the image

Apple’s latest update offers a slew of new features that includes health metrics, predictive typing suggestions, and the option to search for photos by location. Read more…

2. Instagram Unveils New Photo Features

Instagram Filter

Instagram announced 10 new editing tools that include adjustments to contrast, brightness, saturation, and intensity. Read more…

3. Adding Value to Ads is Key to Acceptance for Pinterest Users

Pinterest Logo

As long as brands add value in their messaging, Pinterest users are OK with advertisements. Read more…

4. Myspace Entices Users to Return With Old Photos 

Myspace

With the hopes of attracting former users to return to the site, Myspace is emailing users old photos of themselves to pique their curiosity. Read more

5. “Breaking Bad” Named Most Followed Series on Twitter

Breaking Bad

Between September 2013 and May 2014, “Breaking Bad” had the highest Twitter presence of any TV series. Other TV season highlights according to Twitter activity also includes the Super Bowl, the Grammys, and Ellen DeGeneres’ famous selfie. Read more…

6. The Vatican Cannot Ignore The Benefits of Social Media 

Vatican

Despite the negative comments from social media users, the Vatican turns to social media for greater opportunities for evangelization. Read more…

7. You May Be Following a Socailbot [Study]

Socialbots

Researchers in Brazil created 120 socialbots to infiltrate Twitter and discovered that the bots not only escaped detection, but also became influential among different social groups. In addition, the study found that activity level is a big factor in accumulating more followers. Read more…

5 Real-Time Marketing Tactics for the Oscars

  
  
  
  
  

The Oscars is a great time for brands to take advantage of real-time marketing — it’s a night full of celebrities, entertainment, and second screen social engagement with millions of Americans who are tuning in. Here are some tips for your brand to prepare for this year’s big moments.

1. Incorporate your real-time channels. Post your messages simultaneously on Twitter and other networks. Your audience may be watching live and browsing on multiple channels. You want to be sure your content will be wherever they are looking.

2. Be human. Remember your content should be adding to the experience of the show. So, participate in show like the audience does. People are more likely to respond to your messages if you behave like them.

3. There will be many quotes, surprises, and funny moments onstage and in the press room. Remember Jennifer Lawrence’s epic fall last year? That went viral right away on the Internet. Keep your eyes both on the television and online to monitor the trends while thinking about how your brand can mingle with the show.

4. Follow The Academy (@TheAcademy) to see backstage moments in the Green Room during the Oscars. Thanks to Twitter Mirror (@TwitterMirror), a mirror-shape machine offstage at awards shows, celebs can easily take selfies and tweet them spontaneously during the show. It'd be fun to see what people are doing off-camera.

5. Research the nominees for links to your brand. Maybe your products have appeared somewhere in a film or is mentioned by certain characters. Use this opportunity to show your support for an actor/actress or a candidate that is special to your brand. (For example, the nomination for "HER" will be great for Apple!)

Real-time marketing is an everyday habit. While it takes long-term commitment to engage your social audience, you will find it most rewarding during big events, when you see your daily devotion pay back with the followers and new faces responding to your messages like never before.

See you on the Oscars stream!

All Posts