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Social News Roundup | September 19, 2014

  
  
  
  
  

1. Real-Time Events Will Show Up Higher In Your Facebook Newsfeed

Facebook6

Facebook is making adjustments to its newsfeed so that real-time events will be shown higher. “Trending stories” will be moved to the top of the feed as they’re occurring. Read more… 

 

2. Frequent Facebook Users Are More Susceptible to Phishing Scams

Phishing

Researchers at SUNY Buffalo have found that there is a correlation between the amount of time someone frequents Facebook and how susceptible they are to phishing scams. Read more… 

 

3. How Chobani and Taco Bell Win on Instagram Ads

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Chobani and Taco Bell have achieved similar success advertising on Instagram. Chobani’s campaign was able to depict new ways on how to savor their yogurt throughout the day, whereas Taco Bell was able to create a powerful visual narrative for their new breakfast menu. Read more… 

 

4. Small Businesses Spend More On Social Media Than Any Other Form of Media

Keyboard

To advertise and promote their businesses, small and medium size businesses use and spend more on social media than on any other form or media. Read more…

 

5. Social Media Ad Myths Debunked

Social Networks

Is the myth about paid advertising having the same effect on every social site true?  How about the myth that social media ads work well for all brands? Learn more about the truths behind several social media advertising myths with this handy infographic. Read more…

Social News Roundup | September 3, 2014

  
  
  
  
  

1. Twitter Revamps Their Sign-Up Process

New Twitter Sign Up Page

Twitter has revamped its sign-up process for new users to help them get immediate value out of the social network. Read more… 

2. Facebook Tests New Mobile Search Feature for Old Posts

Facebook Mobile Search

Facebook is testing a new search feature that allows mobile users to find old posts that were shared with them using keywords. Read more…

3. Instagram Is the Most Important Social Network for Teens

Instagram Teens

Instagram is now the most important social platform for teenagers, ahead of Facebook and Twitter. Read more…

4. Netflix Subscribers Can Choose What They Want to Share On Facebook

Netflix Facebook

Netflix is giving their subscribers more control over what they want to share over Facebook, which includes recommending videos to friends. Read more…

5. YouTube Reaches More 18 to 24 Year Olds Than Any Cable Network

Youtube

YouTube reaches more 18 to 24 year olds than any other cable network. Millennials consume more content on YouTube than ESPN, Hulu and even Facebook. Read more…

6. Fortune 500 Companies Focuses On Social Media Over Corporate Blogs

Fortune 500 Social Media

Fortune 500 companies are leveraging social media more compared to blogging. Research from the University of Massachusetts Dartmouth Center for Marketing have found that in 2014, 31% of the studied companies who have corporate blogs showed a 3% decrease in blogging in the past year. Read more…

Social News Roundup | August 29, 14

  
  
  
  
  

1. Twitter’s Tweet Activity Dashboard Is Open to All Users

Twitter Dashboard2

Twitter has begun opening its Tweet Activity dashboard to all users, which shows information including impressions, engagement and clicks. Read more…

2. Brands Immediately Hop Onto Instagram’s Hyperlapse App

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Big name brands such as Mountain Dew and Bud Light have already used Hyperlapse, Instagram’s app for making time-lapse videos, within hours of the app’s launch. Read more…

3. Facebook Announces “Events” Ads and Launches Advanced Insights for Events

Facebook Event Ads

In the coming weeks, Facebook will release desktop and mobile News Feed ads and insights for events. Insights that event hosts will receive include the number of people who have seen an event link on Facebook, the number of people who have viewed the event and the number of joins, saves and maybes the event has received. Read more…

4. There Is Now a Tweetdeck for Instagram

Instagram Tweetdeck

To organize your Instagram feed, Marvel, a London-based prototyping platform, has created a web app that allows you to add columns based on users or hashtags so that users can easily follow updates on certain topics. Read more…

5. Google Stops Displaying Authorship Markup In Search Results

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Google will no longer display the names of authors in search results, since the feature wasn’t as useful to readers as Google hoped it would be. Read more…

Social News Roundup | August 27, 2014

  
  
  
  
  

1. Facebook Emphasizes Link Format Over Links In Captions and Status Updates

Facebook Linkbaiting

To improve the content that users see on their News Feed, Facebook is taking the steps to move against click-baiting headlines and favoring links that are shared via the social network’s link format. Read more… 

2. Pinterest’s New Analytics Tool Is Now Available to Businesses

Pinterest Analytics

Pinterest has released a new analytics tool that allows businesses to see detailed data such as the number of users who engage with their pins or which countries those users are from. Read more…

3. Instagram Releases Video Editing App Hyperlapse

Hyperlapse

Instagram releases a video editing app named Hyperlapse, which makes it easier for users to create tracking shots and fast, time-lapse videos on their mobile phone. Read more…

4. 64% of Back–to-School Shoppers Discover Products via Social Media

School Supplies

It’s back-to-school season, and nearly 65% of last minute shoppers are turning to social media to discover new products. Read more…

5. ‘Rice Bucket Challenge’ In India Helps Local People In Need

Rice Bucket Challenge

Described on Facebook as an “Indian version for Indian needs,” the “rice bucket challenge” encourages participants to share photos of themselves donating rice to those in need. Read more…

Social News Roundup | August 6, 2014

  
  
  
  
  

1. Schedule Instagram Posts with ScheduGram

ScheduGram

ScheduGram allows users to pre-schedule Instagram posts and manage multiple Instagram accounts through one interface. Read more… 

2. Twitter Partners With Puma to Test “Flock to Unlock” Advertising Program

Flock of Birds

Twitter has partnered with Puma to launch a new advertising program, “Flock to Unlock.” The idea behind the program is that a deal will be “unlocked” only when a certain number of followers retweet a particular message. Read more… 

3. Facebook Adds Ad Scheduling to Power Editor

Power Editor

Facebook added a new feature to its Power Editor that gives advertisers who use lifetime budgets the ability to schedule hours during which their ads should or should not run. Read more… 

4. Twitter Tests Showing Tweets From People Your Friends Follow 

Twitter4

Twitter’s latest test involves showing tweets to users from accounts their friends follow. Read more…

5. Nielsen Data: Mobile Devices and Social Networks Are Making TV Better

Watching TV

Social media is changing the way we learn about TV shows and how we watch them. Not only does it affect the consumer experience, but it also has proven to be a valuable source for advertisers to tap into social conversations. Read more… 

6. Google to Recognize Emails That Use Special Characters

Gmail updates

Google has become the first email provider to allow people to create email addresses using letters with accent marks and characters outside the Latin alphabet. Read more…

Social News Roundup | July 30, 2014

  
  
  
  
  

1. Facebook Is Forcing Users to Use Messenger App

Facebook Messenger App

Users will soon be required to use Facebook’s Messenger app in order to chat directly with their Facebook friends on mobile devices. Read more… 

2. LinkedIn’s Mobile App Gets a New Profile Look

LinkedIn Mobile App

LinkedIn revamped its mobile app by displaying more relevant information on user’s profiles based on how much time users have to use the app. Read more… 

3. Facebook Shuts Down Gifts Service

Facebook Gifts

Facebook is retiring its Gifts service and refocusing their efforts on helping businesses and developers drive sales on the web, mobile and directly on Facebook. Read more…  

4. Instagram Releases New Messaging App, Bolt, for iOS and Android

Bolt Instagram

Instagram has unveiled Bolt – a “one-tap” messaging app for iOS and Android that allows users to send their friends a photo or video that disappears once it’s been read. For now, Bolt is only available in New Zealand, Singapore and South Africa. Read more… 

5. eMarketer Poll: Email More Effective Than Social Media, SEO and Content Marketing

Email

In a report by Gigaom, 56% of respondents said that email was their most effective digital strategy for customer retention. 37% of the respondents cited social media, and 32% rated content marketing as the most effective. Read more… 

6. Vocalist Emeli Sande Asks Fans on Social Media for Help on Her Next Song

Emeli Sande

To find inspiration for her next song, Emeli Sande is turning to her fans on social media. Read more… 

7. OK Cupid Admits to Manipulating Its Social Network for Social Experiments

Online Dating

OK Cupid admits to manipulating customer data to see how users of its dating service would react to one another. Read more…  

Social News Roundup | June 4, 2014

  
  
  
  
  

1. Apple Announces iOS 8

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Apple’s latest update offers a slew of new features that includes health metrics, predictive typing suggestions, and the option to search for photos by location. Read more…

2. Instagram Unveils New Photo Features

Instagram Filter

Instagram announced 10 new editing tools that include adjustments to contrast, brightness, saturation, and intensity. Read more…

3. Adding Value to Ads is Key to Acceptance for Pinterest Users

Pinterest Logo

As long as brands add value in their messaging, Pinterest users are OK with advertisements. Read more…

4. Myspace Entices Users to Return With Old Photos 

Myspace

With the hopes of attracting former users to return to the site, Myspace is emailing users old photos of themselves to pique their curiosity. Read more

5. “Breaking Bad” Named Most Followed Series on Twitter

Breaking Bad

Between September 2013 and May 2014, “Breaking Bad” had the highest Twitter presence of any TV series. Other TV season highlights according to Twitter activity also includes the Super Bowl, the Grammys, and Ellen DeGeneres’ famous selfie. Read more…

6. The Vatican Cannot Ignore The Benefits of Social Media 

Vatican

Despite the negative comments from social media users, the Vatican turns to social media for greater opportunities for evangelization. Read more…

7. You May Be Following a Socailbot [Study]

Socialbots

Researchers in Brazil created 120 socialbots to infiltrate Twitter and discovered that the bots not only escaped detection, but also became influential among different social groups. In addition, the study found that activity level is a big factor in accumulating more followers. Read more…

5 Real-Time Marketing Tactics for the Oscars

  
  
  
  
  

The Oscars is a great time for brands to take advantage of real-time marketing — it’s a night full of celebrities, entertainment, and second screen social engagement with millions of Americans who are tuning in. Here are some tips for your brand to prepare for this year’s big moments.

1. Incorporate your real-time channels. Post your messages simultaneously on Twitter and other networks. Your audience may be watching live and browsing on multiple channels. You want to be sure your content will be wherever they are looking.

2. Be human. Remember your content should be adding to the experience of the show. So, participate in show like the audience does. People are more likely to respond to your messages if you behave like them.

3. There will be many quotes, surprises, and funny moments onstage and in the press room. Remember Jennifer Lawrence’s epic fall last year? That went viral right away on the Internet. Keep your eyes both on the television and online to monitor the trends while thinking about how your brand can mingle with the show.

4. Follow The Academy (@TheAcademy) to see backstage moments in the Green Room during the Oscars. Thanks to Twitter Mirror (@TwitterMirror), a mirror-shape machine offstage at awards shows, celebs can easily take selfies and tweet them spontaneously during the show. It'd be fun to see what people are doing off-camera.

5. Research the nominees for links to your brand. Maybe your products have appeared somewhere in a film or is mentioned by certain characters. Use this opportunity to show your support for an actor/actress or a candidate that is special to your brand. (For example, the nomination for "HER" will be great for Apple!)

Real-time marketing is an everyday habit. While it takes long-term commitment to engage your social audience, you will find it most rewarding during big events, when you see your daily devotion pay back with the followers and new faces responding to your messages like never before.

See you on the Oscars stream!

Do Slideshow Apps Have a Future?

  
  
  
  
  

In 2013, 1.6 billion pictures were shared over social media and mobile photo sharing apps. That’s a rate of 600 million photos shared daily. To give you perspective of how quickly that number is growing, 10% of all the photos taken in all of history were taken last month.

Photo sharing apps are creating new opportunities for app developers in areas like editing, mosaics, lenses and image stitching, to name a few. In fact, near the end of the year, you may have seen your Instagram feed exploding with “Year in Review” videos generated by a handful of these apps.

Statigram offered the opportunity to create one such slideshow with pop-up metrics of your photos from the year. Paired with music, this was a nice treat for any “IGer” looking to show off his best-of-the-best. Flipagram and Picflow also stitched images together into a video and were frequently seen on the Instagram stream. The end of the year is a natural period for reflection, and the apps filled that need for photo-sharing users. But since then, you probably haven’t seen any compilation videos. This begs the question: Are these photo-video apps seasonal, or a fad bound to disappear?

There are a few considerations for the longevity of these types of applications. First, users are likely heavy users of a photo-sharing app like Instagram. However, what would be the point in their reliving photos from the past on a regular basis? The heavy users’ audiences have already seen these images and are likely looking for what’s next, not yesterday’s material.

On the other hand, these photo-stitching apps can be used compile thematic images in one thread. A photo-sharer that covers a range of subjects or many sub-segments of a particular topic can aggregate her choice images into one post. This could pique the interest of her audience again.

On the brand side, it is a different story. Sharpie and Oreo, which are major players in the Instagram space, have not yet used these apps, nor have the majority of brands. This is where Renegade thinks the opportunity lies. While these apps may seem seasonal, the compilations are unique, unlike one-off photos. If done creatively and with forethought, a brand could create real interest in the content that strengthens the connection with its followers year-round! If Boo the dog and Jamon the pig can grow their followings with selfies, then one would think creative slideshow content could make a great connection with an audience as well.

What do you think?

flipagram

Women & Social Media in 2013

  
  
  
  
  

Maybe you’ve heard, but 2013 was a big year for women on social media. Believe it or not, we ladies now outnumber male users on almost every major platform, and we’ve got some data to back it up.

The Pew Research Center recently released the results of a 2013 survey in which 1,445 people across the U.S. were asked about their Internet and social media habits. Among the findings, Pew discovered that about 15% more American women than men use Facebook (76% of female respondents versus 66% of male respondents), and they outnumber men by 6% on Twitter, 33% on Instagram and a whopping 413% on Pinterest.

Which platforms do women use the most? In first place is Facebook (76% of American women 18+ use it), followed by Pinterest (33%), Instagram (20%), LinkedIn (19%) and Twitter (18%). When we raise the age of respondents to 25, the numbers change slightly. According to research by SheKnows and Harris Interactive, nearly 4 out of 5 women ages 25 to 54 use Facebook regularly (79%), followed by Pinterest (30%), Twitter (22%) and Instagram (13%).

It seems that more adults than ever are using social media across the board, as you can see in this handy Pew chart, with Pinterest and Instagram seeing the largest increases.

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These gains are mirrored among women, as well. When asked about the frequency of their social media use, women ages 25-54 reported using Instagram, blogging platforms and Pinterest more than they were six months ago.

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Are women just more connected than ever? In a poll taken by Real Simple and The Huffington Post, 69% of women said they sleep with their smartphones nearby, 68% eat dinner with them and 76% check them at least once an hour. That’s a lot of time spent just an arm’s reach away from the next tweet, pin or Facebook post.

Looking at these figures, the show-stealer is Pinterest, by far. The Internet referral traffic generated by Pinterest has overtaken Twitter, Reddit and LinkedIn—combined—and is second only to Facebook as far as social networks go. Taking into account that a third of women are on Pinterest, immediately we know that Pinterest is a force to be reckoned with, or at the very least, considered as part of a social media strategy. 

Social media traffic trends October 2013 from Shareaholic resized 600

The takeaway? If your brand is hoping to reach women over social in the new year, it’s wise to consider all platforms, but Pinterest may soon have the biggest impact on your bottom line.

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