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Social News Roundup | May 1, 2015

  
  
  
  
  

1) The lowdown on how to market to millennial parents

millenial parents

Image courtesy of Adweek

As the first truly digital-native generation, millennials operate by a different set of rules than previous generations. For the new rules, click here... 

 

2) Use this hack to automatically post your Instagram photos to Twitter

instagramhack

Photo courtesy of Adweek

Using the popular app If This Then That (IFTTT), you can set up a recipe to automatically post your Instagram as tweets, accomplishing twice the work just as fast. Click here for a detailed how-to. 

3) Instagramers take note, you can now tag picture using emoji hashtags # šŸ‘šŸ‘šŸ˜„

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Image courtesy of Mashable

It's time to add a little emotion to your posts. To see what else Instagram added, click here... 

 

4) Did you know: Low value marketing pushes consumers away from brands.

low value marketing

Image courtesy of Adweek

Poor advertising practices breed negativity towards brands who prepetuate them. For more details, click here... 

 

5) 7 things to consider before setting up a Facebook page. 

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Image courtesy of Adweek

If you can't give clear answers to these questions, you might be jumping the gun. Click here for the seven questions.

Social News Roundup | December 12, 2014

  
  
  
  
  

1) A look back on Social Media in 2014

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Photo Courtesy of Media Bistro

You may be surprised which 2014 marketing predictions came true, and which ones didnā€™t. Find out here.

Facebook and YouTube released their ā€˜2014 Year in Reviewā€™ videos this week where they highlighted some of the most-discussed topics and viral videos of the year. 

 

2) Facebook introduces Call-to-Action Buttons

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Photo Courtesy of All Facebook

The seven calls to action that will be available include: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video. Read more...

 

3) Twitter releases tailored audiences for their mobile apps

TwitterTailoredAudiences

Photo Courtesy of Media Bistro

The purpose of the product is to help users ā€œdrive the highest possible ROI in app install and app engagement campaignsā€ as stated by Kelton Lynn, Group Product Maneger at Twitter. Read more...

 

4) LinkedIn slowly rolling out a new design for users

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Photo Courtesy of Social Times

The redesigned homepage features an updated dashboard, a ā€œKeep in Touchā€ box as well as an area designated for the siteā€™s publishing platform, LinkedIn Pulse. Read more...

 

5) Facebook gets Trendier

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Photo Courtesy of Media Post

Facebook adds a live feed and other features to the Trending section on their page. Read more...

 

6) Instagram surpasses Twitter in number of users

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Photo Credit Social Times

This week Instagram hit a milestone and reached 300 million followers vs. Twitterā€™s 284 million. Read more...

Social News Roundup | November 12, 2014

  
  
  
  
  

1. Not all content is shared equally.

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A new study suggests that 32% of Facebook users in Canada use the site to endorse content compared to Twitterā€™s 79%. Read moreā€¦

 

 

 

2. Twitter goes iconic.

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Twitter teamed up with The Iconfactory and launched more than 800 Emojis. The new picture characters can now be seen over the web. Read moreā€¦

 

3. Facebook is giving its users more media news feed control.

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Facebook is making a bigger effort to allow their users to control what they see in their news feeds in an effort to reduce the amount of clickbait. Read moreā€¦

 

4. Instagram makes much-needed upgrades

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Photo courtesy of Mashable

Instagram will now allow users to edit their captions and locations after a much-needed upgrade was released on Monday, November 10. Read moreā€¦

 

5. Twitter takes a stand against online harassment.

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In partnership with one of the nationā€™s leading womenā€™s advocacy groups, Twitter is making efforts to put a stop to online harassment. Read moreā€¦

 

6. Videos as social advertising strategy.

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According to the IAB, digital ad spending increased by 24% in the first half of 2014. Mobile now accounts for 22% of digital video intake. Read moreā€¦

 

7. Social Media Generation.

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A recent study finds that 71% of millennials check their social media sites at least once a day. Read moreā€¦

 

8. Ocho raises $1.65M.

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Photo courtesy of the LA Times

With Mark Cuban and other major investors backing Ocho, the newest video-based social media network has raised $1.65 million. Read moreā€¦ 

9. What Facebook marketers should keep in mind when approaching millennials.

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Facebook releases second part of their study of users from 13 countries between the ages of 13 and 24, dividing them into 3 categories ā€“ optimists, explorers and realists. Read moreā€¦


 

Social News Roundup | November 6, 2014

  
  
  
  
  

1. What could have been...

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What if Twitter, Instagram, Google and other social media networks were created in the 1980s? What would that have looked like? Read moreā€¦ 

2. Cruisin' with faster WiFi

Carnival Freedom Cruise Ship

With more Americans taking cruise vacations, up .4% from 10.67 million in 2013 to 10.71 million, cruise liners are making bigger efforts to get more millennials on board with craft beer to high speed WiFi. Read moreā€¦

 

3. Fly it forward

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JetBlue is introducing a new program that will allow its customers to nominate someone deserving of a flight. Read moreā€¦

4. Twitter is not the Holiday shopping referral we thought it was.

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Twitter comes in 4th place, behind Facebook, Instagram, and Pinterest in holiday shopping referrals. Read moreā€¦

5. The San Francisco Giants: Champions of Social Media

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After defeating the Kansas City Royals in 7 games to capture their 8th Fall Classic title, The Giants won another title as they topped 4 million mentions on Facebook alone ā€” Social Media Champions. Read moreā€¦

6. M&M's crushed other candy brands in Facebook mentions

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With more than 170,000 mentions, M&Mā€™s reigns supreme as the most popular candy on social media for Halloween. Read moreā€¦

7. Smart Ads

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According to a new research, marketers could achieve much better search targeting by including data from content photos people post on social networks. Read moreā€¦

8. Twitter upgrades page for easier use, looks more like Facebook.

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Twitter upgrades their page, hoping to make an easier and friendlier user experience. Users criticize its efforts. Read moreā€¦

9. Cosmo takes on life hacks on Facebook

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Cosmopolitan Magazine launches a series of Facebook videos called ā€˜Hacksmopolitanā€™ and itā€™s already seeing a 53% bump in shares than Cosmo page posts. Read moreā€¦

10. Marc Jacobs tries to monetize Instagram

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Marc Jacobs is offering shopping via Instagram with easy sign in and weekly emails with details on how consumers can purchase the items they clicked ā€˜likeā€™ on. Oh, and the hashtag #shopmjb. Read moreā€¦

Social News Roundup | October 15,2014

  
  
  
  
  

1.  Social network campaigning

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A new study by the Facebook Data Science Team reveals what politicians are talking about and what issues are dominating the landscape during midterm elections. Read more...

 

2.  Word games

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Using the correct word when creating content can generate more likes, shares and retweets. Which words made the cut? Read moreā€¦

 

3.  The Huffington Post reigns supreme!

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With more than 9.4 million shares, The Huffington Post is the most shared publication on Facebook. Read moreā€¦

 

4.  Facebook and sports fans, a match made in social media heaven.

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When it comes to sports talk, Facebook wins with 75% of respondents saying they use the platform to connect with other fans. Twitter took 37%. Read moreā€¦

 

5.  Trends impacting marketing to millennial mothers.

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Marketers are focusing on millennial moms, with an estimate of $170 billion in purchase power. Read moreā€¦

 

6.  Marketers retargeting, spending more.

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A new study shows that 48% of marketers are using social media for retargeting purposes, 67.1% of respondents intend to spend more. Read moreā€¦

 

7.  Millennial travel plans

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Recent studies reveal that 44% of Millennials use Facebook and Twitter for travel planning. Read moreā€¦

 

8.  Tweeting ā€˜Deadā€™

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AMCā€™s original series, The Walking Dead, sets Twitter records during its season five premiere, generating more than 1.3 million tweets. Read moreā€¦

 

9.  How I met my social media friend.

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According to a new study, one in three British teens, ages 15-18, have met their social media friend, 25% say they are happier on social than real life. Read moreā€¦

Social News Roundup | October 10,2014

  
  
  
  
  

1. Keeping up with the mobile generation.

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A new survey finds that 74% of Millennials say social media helps them stay up to date with family and friends. Read more... 

 

2. Mr. Smith goes to Washington, Twitter style!

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After being prohibited from reporting on the scope of surveillance of its users by the government,Twitter takes the fight to Washington, filing a Transparency Lawsuit. Read more... 

 

3. The Millennial struggle 

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A recent study discovers that 40% of Millennials say brands donā€™t take them seriously. Brands are finding new ways to reach out to Millennials and spread brand awareness.  Read more... 

 

4. Sharing the birthday love 

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Instagram shows Starbucks, Red Bull, Marc Jacobs, Billboard and NatGeo some birthday love as it celebrated its 4th birthday. Read more... 

 

5. Logged in and ready

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New reports suggest that Facebookā€™s social logins rose 2 percent in the 3rd Quarter to 46%, mostly driven by entertainment. Twitter posted a 1.3 gain in social media login, driven by consumer brand sites. Read more... 

 

6. All I want for Christmas is social referrals!

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The Holiday season is just around the corner and you need to have strategies in place for the busiest shopping season. A new survey says that 49% of consumers will make purchases based just off social referrals alone. Read more... 

 

7. Twitter risingā€¦

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With more than 271 million active users, Twitter offers many opportunities for brands and consumers to connect, with photos creating some of the highest engagement rates. Read more... 

 

8. Social media, the new customer experience?

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Social media gives consumers a bigger voice and research shows that 72% of them expect a quick response from brands within the hour, 50% communicate with brands via social media rather than call customer service. Read more... 

 

9. Facebook playing around with anonymous sharing.

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Facebook is getting ready to launch an app that allows users to interact with other users anonymously by allowing them to use pseudonyms. Read more... 

 

10. Instagram gets the big picture

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Embedded photos on Instagram will now be bigger and clearer thanks to the improvements they launched on Thursday. Read more... 

Social News Roundup | September 26, 2014

  
  
  
  
  

1. Amazon Shoppers Can Add Items to Their Wish List With a Tweet

Amazon Twitter

Amazon shoppers can add items to their Amazon wish list by sending a tweet that includes  the hashtag #AmazonWishList and a link to the item. Read moreā€¦

 

2. Hyperlapse Update Enables Users to Use Front-Facing Camera

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A new update for Hyperlapse allows users to shoot videos with their front-facing camera. Read moreā€¦

 

3. Twitter to Begin Testing Targeted Ads For Movies

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Over the next few months, Twitter will begin testing targeted ads for movie fans. The ads will be shown to users who tweet about movies on the social network. Read moreā€¦ 

 

4. Pinterest Expands Efforts to Connect With Publishers

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Pinterest is expanding its efforts to connect with publishers through its promoted pins program and by helping them re-package content in a compelling way. Read moreā€¦ 

 

5. Facebook Ads Now Have ā€œPeople Who Like Your Pageā€ Option 

Facebook Boost Post

The option to boost posts on Facebookā€™s advertising feature for ā€œPeople who like your Pageā€ has returned. Read moreā€¦ 

 

6. Use Facebook to Reach the LGBT Community

Facebook Twitter

If you want to reach the LGBT community, use Facebook. In a study by Community Marketing Inc., 88 percent of lesbian and bisexual female Internet users and 79 percent of gay and bisexual males in the United States use Facebook for personal communication. Read moreā€¦ 

 

7. The Anatomy of a Perfect Event 

Calendar event

In order to create good online content for an event, first formulate the goals and objectives of the event and use email teasers and hashtags to keep the conversation going. Once the event is over, follow up with a survey and create an email marketing list to create a lead generation campaign based on guestsā€™ event experience. Read moreā€¦

Social News Roundup | September 24, 2014

  
  
  
  
  

1. To Compete with Google, Facebook Will Unveil a New Advertising Platform

Facebook Ad Platform

Facebook will soon unveil a new advertising platform called ā€œAtlasā€ to improve the way that marketers target users. Read moreā€¦ 

2. Tips to Help Your Twitter Search

Twitter Search

Did you know that Twitterā€™s search tool allows you to search for specific tweets and phrases? For example, if you want to search for a specific phrase, put it in quotes. For more tips to help your Twitter search, read more. Read moreā€¦

3. Instagram Releases Ads in the UK

Instagram Ads

Instagram is bringing ads to the UK, and the ads seen will be based on the people users follow and the content they like on Facebook and Instagram. Read moreā€¦

4. Live Tweeting During TV Shows Can Improve Follower Growth

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Live tweeting during TV programming can help drive new followers. Follower growth for comedy and sci-fi shows can be improved by 408 percent if several members of a cast live-tweet together, and reality programming can experience a 229 percent lift if a host live-tweets during the program. Read moreā€¦

5. Local News Readers Share More Content on Social Media

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People who read local news are more likely to share stories on social media than those who prefer national news sources. Read moreā€¦

6. BeLinked Is Tinder For LinkedIn

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BeLinked is a new dating app that strives to make quality matches through the LinkedIn network. Read moreā€¦

Social News Roundup | September 19, 2014

  
  
  
  
  

1. Real-Time Events Will Show Up Higher In Your Facebook Newsfeed

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Facebook is making adjustments to its newsfeed so that real-time events will be shown higher. ā€œTrending storiesā€ will be moved to the top of the feed as theyā€™re occurring. Read moreā€¦ 

 

2. Frequent Facebook Users Are More Susceptible to Phishing Scams

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Researchers at SUNY Buffalo have found that there is a correlation between the amount of time someone frequents Facebook and how susceptible they are to phishing scams. Read moreā€¦ 

 

3. How Chobani and Taco Bell Win on Instagram Ads

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Chobani and Taco Bell have achieved similar success advertising on Instagram. Chobaniā€™s campaign was able to depict new ways on how to savor their yogurt throughout the day, whereas Taco Bell was able to create a powerful visual narrative for their new breakfast menu. Read moreā€¦ 

 

4. Small Businesses Spend More On Social Media Than Any Other Form of Media

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To advertise and promote their businesses, small and medium size businesses use and spend more on social media than on any other form or media. Read moreā€¦

 

5. Social Media Ad Myths Debunked

Social Networks

Is the myth about paid advertising having the same effect on every social site true?  How about the myth that social media ads work well for all brands? Learn more about the truths behind several social media advertising myths with this handy infographic. Read moreā€¦

Social News Roundup | September 3, 2014

  
  
  
  
  

1. Twitter Revamps Their Sign-Up Process

New Twitter Sign Up Page

Twitter has revamped its sign-up process for new users to help them get immediate value out of the social network. Read moreā€¦ 

2. Facebook Tests New Mobile Search Feature for Old Posts

Facebook Mobile Search

Facebook is testing a new search feature that allows mobile users to find old posts that were shared with them using keywords. Read moreā€¦

3. Instagram Is the Most Important Social Network for Teens

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Instagram is now the most important social platform for teenagers, ahead of Facebook and Twitter. Read moreā€¦

4. Netflix Subscribers Can Choose What They Want to Share On Facebook

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Netflix is giving their subscribers more control over what they want to share over Facebook, which includes recommending videos to friends. Read moreā€¦

5. YouTube Reaches More 18 to 24 Year Olds Than Any Cable Network

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YouTube reaches more 18 to 24 year olds than any other cable network. Millennials consume more content on YouTube than ESPN, Hulu and even Facebook. Read moreā€¦

6. Fortune 500 Companies Focuses On Social Media Over Corporate Blogs

Fortune 500 Social Media

Fortune 500 companies are leveraging social media more compared to blogging. Research from the University of Massachusetts Dartmouth Center for Marketing have found that in 2014, 31% of the studied companies who have corporate blogs showed a 3% decrease in blogging in the past year. Read moreā€¦

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