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Social News Roundup | December 12, 2014

  
  
  
  
  

1) A look back on Social Media in 2014

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Photo Courtesy of Media Bistro

You may be surprised which 2014 marketing predictions came true, and which ones didn’t. Find out here.

Facebook and YouTube released their ‘2014 Year in Review’ videos this week where they highlighted some of the most-discussed topics and viral videos of the year. 

 

2) Facebook introduces Call-to-Action Buttons

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Photo Courtesy of All Facebook

The seven calls to action that will be available include: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video. Read more...

 

3) Twitter releases tailored audiences for their mobile apps

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Photo Courtesy of Media Bistro

The purpose of the product is to help users “drive the highest possible ROI in app install and app engagement campaigns” as stated by Kelton Lynn, Group Product Maneger at Twitter. Read more...

 

4) LinkedIn slowly rolling out a new design for users

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Photo Courtesy of Social Times

The redesigned homepage features an updated dashboard, a “Keep in Touch” box as well as an area designated for the site’s publishing platform, LinkedIn Pulse. Read more...

 

5) Facebook gets Trendier

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Photo Courtesy of Media Post

Facebook adds a live feed and other features to the Trending section on their page. Read more...

 

6) Instagram surpasses Twitter in number of users

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Photo Credit Social Times

This week Instagram hit a milestone and reached 300 million followers vs. Twitter’s 284 million. Read more...

Social News Roundup | November 12, 2014

  
  
  
  
  

1. Not all content is shared equally.

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A new study suggests that 32% of Facebook users in Canada use the site to endorse content compared to Twitter’s 79%. Read more…

 

 

 

2. Twitter goes iconic.

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Twitter teamed up with The Iconfactory and launched more than 800 Emojis. The new picture characters can now be seen over the web. Read more…

 

3. Facebook is giving its users more media news feed control.

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Facebook is making a bigger effort to allow their users to control what they see in their news feeds in an effort to reduce the amount of clickbait. Read more…

 

4. Instagram makes much-needed upgrades

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Photo courtesy of Mashable

Instagram will now allow users to edit their captions and locations after a much-needed upgrade was released on Monday, November 10. Read more…

 

5. Twitter takes a stand against online harassment.

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In partnership with one of the nation’s leading women’s advocacy groups, Twitter is making efforts to put a stop to online harassment. Read more…

 

6. Videos as social advertising strategy.

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According to the IAB, digital ad spending increased by 24% in the first half of 2014. Mobile now accounts for 22% of digital video intake. Read more…

 

7. Social Media Generation.

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A recent study finds that 71% of millennials check their social media sites at least once a day. Read more…

 

8. Ocho raises $1.65M.

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Photo courtesy of the LA Times

With Mark Cuban and other major investors backing Ocho, the newest video-based social media network has raised $1.65 million. Read more… 

9. What Facebook marketers should keep in mind when approaching millennials.

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Facebook releases second part of their study of users from 13 countries between the ages of 13 and 24, dividing them into 3 categories – optimists, explorers and realists. Read more…


 

Social News Roundup | November 6, 2014

  
  
  
  
  

1. What could have been...

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What if Twitter, Instagram, Google and other social media networks were created in the 1980s? What would that have looked like? Read more… 

2. Cruisin' with faster WiFi

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With more Americans taking cruise vacations, up .4% from 10.67 million in 2013 to 10.71 million, cruise liners are making bigger efforts to get more millennials on board with craft beer to high speed WiFi. Read more…

 

3. Fly it forward

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JetBlue is introducing a new program that will allow its customers to nominate someone deserving of a flight. Read more…

4. Twitter is not the Holiday shopping referral we thought it was.

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Twitter comes in 4th place, behind Facebook, Instagram, and Pinterest in holiday shopping referrals. Read more…

5. The San Francisco Giants: Champions of Social Media

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After defeating the Kansas City Royals in 7 games to capture their 8th Fall Classic title, The Giants won another title as they topped 4 million mentions on Facebook alone — Social Media Champions. Read more…

6. M&M's crushed other candy brands in Facebook mentions

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With more than 170,000 mentions, M&M’s reigns supreme as the most popular candy on social media for Halloween. Read more…

7. Smart Ads

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According to a new research, marketers could achieve much better search targeting by including data from content photos people post on social networks. Read more…

8. Twitter upgrades page for easier use, looks more like Facebook.

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Twitter upgrades their page, hoping to make an easier and friendlier user experience. Users criticize its efforts. Read more…

9. Cosmo takes on life hacks on Facebook

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Cosmopolitan Magazine launches a series of Facebook videos called ‘Hacksmopolitan’ and it’s already seeing a 53% bump in shares than Cosmo page posts. Read more…

10. Marc Jacobs tries to monetize Instagram

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Marc Jacobs is offering shopping via Instagram with easy sign in and weekly emails with details on how consumers can purchase the items they clicked ‘like’ on. Oh, and the hashtag #shopmjb. Read more…

Social News Roundup | October 15,2014

  
  
  
  
  

1.  Social network campaigning

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A new study by the Facebook Data Science Team reveals what politicians are talking about and what issues are dominating the landscape during midterm elections. Read more...

 

2.  Word games

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Using the correct word when creating content can generate more likes, shares and retweets. Which words made the cut? Read more…

 

3.  The Huffington Post reigns supreme!

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With more than 9.4 million shares, The Huffington Post is the most shared publication on Facebook. Read more…

 

4.  Facebook and sports fans, a match made in social media heaven.

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When it comes to sports talk, Facebook wins with 75% of respondents saying they use the platform to connect with other fans. Twitter took 37%. Read more…

 

5.  Trends impacting marketing to millennial mothers.

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Marketers are focusing on millennial moms, with an estimate of $170 billion in purchase power. Read more…

 

6.  Marketers retargeting, spending more.

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A new study shows that 48% of marketers are using social media for retargeting purposes, 67.1% of respondents intend to spend more. Read more…

 

7.  Millennial travel plans

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Recent studies reveal that 44% of Millennials use Facebook and Twitter for travel planning. Read more…

 

8.  Tweeting ‘Dead’

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AMC’s original series, The Walking Dead, sets Twitter records during its season five premiere, generating more than 1.3 million tweets. Read more…

 

9.  How I met my social media friend.

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According to a new study, one in three British teens, ages 15-18, have met their social media friend, 25% say they are happier on social than real life. Read more…

Social News Roundup | October 10,2014

  
  
  
  
  

1. Keeping up with the mobile generation.

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A new survey finds that 74% of Millennials say social media helps them stay up to date with family and friends. Read more... 

 

2. Mr. Smith goes to Washington, Twitter style!

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After being prohibited from reporting on the scope of surveillance of its users by the government,Twitter takes the fight to Washington, filing a Transparency Lawsuit. Read more... 

 

3. The Millennial struggle 

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A recent study discovers that 40% of Millennials say brands don’t take them seriously. Brands are finding new ways to reach out to Millennials and spread brand awareness.  Read more... 

 

4. Sharing the birthday love 

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Instagram shows Starbucks, Red Bull, Marc Jacobs, Billboard and NatGeo some birthday love as it celebrated its 4th birthday. Read more... 

 

5. Logged in and ready

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New reports suggest that Facebook’s social logins rose 2 percent in the 3rd Quarter to 46%, mostly driven by entertainment. Twitter posted a 1.3 gain in social media login, driven by consumer brand sites. Read more... 

 

6. All I want for Christmas is social referrals!

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The Holiday season is just around the corner and you need to have strategies in place for the busiest shopping season. A new survey says that 49% of consumers will make purchases based just off social referrals alone. Read more... 

 

7. Twitter rising…

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With more than 271 million active users, Twitter offers many opportunities for brands and consumers to connect, with photos creating some of the highest engagement rates. Read more... 

 

8. Social media, the new customer experience?

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Social media gives consumers a bigger voice and research shows that 72% of them expect a quick response from brands within the hour, 50% communicate with brands via social media rather than call customer service. Read more... 

 

9. Facebook playing around with anonymous sharing.

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Facebook is getting ready to launch an app that allows users to interact with other users anonymously by allowing them to use pseudonyms. Read more... 

 

10. Instagram gets the big picture

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Embedded photos on Instagram will now be bigger and clearer thanks to the improvements they launched on Thursday. Read more... 

Social News Roundup | September 26, 2014

  
  
  
  
  

1. Amazon Shoppers Can Add Items to Their Wish List With a Tweet

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Amazon shoppers can add items to their Amazon wish list by sending a tweet that includes  the hashtag #AmazonWishList and a link to the item. Read more…

 

2. Hyperlapse Update Enables Users to Use Front-Facing Camera

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A new update for Hyperlapse allows users to shoot videos with their front-facing camera. Read more…

 

3. Twitter to Begin Testing Targeted Ads For Movies

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Over the next few months, Twitter will begin testing targeted ads for movie fans. The ads will be shown to users who tweet about movies on the social network. Read more… 

 

4. Pinterest Expands Efforts to Connect With Publishers

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Pinterest is expanding its efforts to connect with publishers through its promoted pins program and by helping them re-package content in a compelling way. Read more… 

 

5. Facebook Ads Now Have “People Who Like Your Page” Option 

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The option to boost posts on Facebook’s advertising feature for “People who like your Page” has returned. Read more… 

 

6. Use Facebook to Reach the LGBT Community

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If you want to reach the LGBT community, use Facebook. In a study by Community Marketing Inc., 88 percent of lesbian and bisexual female Internet users and 79 percent of gay and bisexual males in the United States use Facebook for personal communication. Read more… 

 

7. The Anatomy of a Perfect Event 

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In order to create good online content for an event, first formulate the goals and objectives of the event and use email teasers and hashtags to keep the conversation going. Once the event is over, follow up with a survey and create an email marketing list to create a lead generation campaign based on guests’ event experience. Read more…

Social News Roundup | September 24, 2014

  
  
  
  
  

1. To Compete with Google, Facebook Will Unveil a New Advertising Platform

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Facebook will soon unveil a new advertising platform called “Atlas” to improve the way that marketers target users. Read more… 

2. Tips to Help Your Twitter Search

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Did you know that Twitter’s search tool allows you to search for specific tweets and phrases? For example, if you want to search for a specific phrase, put it in quotes. For more tips to help your Twitter search, read more. Read more…

3. Instagram Releases Ads in the UK

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Instagram is bringing ads to the UK, and the ads seen will be based on the people users follow and the content they like on Facebook and Instagram. Read more…

4. Live Tweeting During TV Shows Can Improve Follower Growth

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Live tweeting during TV programming can help drive new followers. Follower growth for comedy and sci-fi shows can be improved by 408 percent if several members of a cast live-tweet together, and reality programming can experience a 229 percent lift if a host live-tweets during the program. Read more…

5. Local News Readers Share More Content on Social Media

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People who read local news are more likely to share stories on social media than those who prefer national news sources. Read more…

6. BeLinked Is Tinder For LinkedIn

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BeLinked is a new dating app that strives to make quality matches through the LinkedIn network. Read more…

Social News Roundup | September 19, 2014

  
  
  
  
  

1. Real-Time Events Will Show Up Higher In Your Facebook Newsfeed

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Facebook is making adjustments to its newsfeed so that real-time events will be shown higher. “Trending stories” will be moved to the top of the feed as they’re occurring. Read more… 

 

2. Frequent Facebook Users Are More Susceptible to Phishing Scams

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Researchers at SUNY Buffalo have found that there is a correlation between the amount of time someone frequents Facebook and how susceptible they are to phishing scams. Read more… 

 

3. How Chobani and Taco Bell Win on Instagram Ads

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Chobani and Taco Bell have achieved similar success advertising on Instagram. Chobani’s campaign was able to depict new ways on how to savor their yogurt throughout the day, whereas Taco Bell was able to create a powerful visual narrative for their new breakfast menu. Read more… 

 

4. Small Businesses Spend More On Social Media Than Any Other Form of Media

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To advertise and promote their businesses, small and medium size businesses use and spend more on social media than on any other form or media. Read more…

 

5. Social Media Ad Myths Debunked

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Is the myth about paid advertising having the same effect on every social site true?  How about the myth that social media ads work well for all brands? Learn more about the truths behind several social media advertising myths with this handy infographic. Read more…

Social News Roundup | September 3, 2014

  
  
  
  
  

1. Twitter Revamps Their Sign-Up Process

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Twitter has revamped its sign-up process for new users to help them get immediate value out of the social network. Read more… 

2. Facebook Tests New Mobile Search Feature for Old Posts

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Facebook is testing a new search feature that allows mobile users to find old posts that were shared with them using keywords. Read more…

3. Instagram Is the Most Important Social Network for Teens

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Instagram is now the most important social platform for teenagers, ahead of Facebook and Twitter. Read more…

4. Netflix Subscribers Can Choose What They Want to Share On Facebook

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Netflix is giving their subscribers more control over what they want to share over Facebook, which includes recommending videos to friends. Read more…

5. YouTube Reaches More 18 to 24 Year Olds Than Any Cable Network

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YouTube reaches more 18 to 24 year olds than any other cable network. Millennials consume more content on YouTube than ESPN, Hulu and even Facebook. Read more…

6. Fortune 500 Companies Focuses On Social Media Over Corporate Blogs

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Fortune 500 companies are leveraging social media more compared to blogging. Research from the University of Massachusetts Dartmouth Center for Marketing have found that in 2014, 31% of the studied companies who have corporate blogs showed a 3% decrease in blogging in the past year. Read more…

Social News Roundup | August 29, 14

  
  
  
  
  

1. Twitter’s Tweet Activity Dashboard Is Open to All Users

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Twitter has begun opening its Tweet Activity dashboard to all users, which shows information including impressions, engagement and clicks. Read more…

2. Brands Immediately Hop Onto Instagram’s Hyperlapse App

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Big name brands such as Mountain Dew and Bud Light have already used Hyperlapse, Instagram’s app for making time-lapse videos, within hours of the app’s launch. Read more…

3. Facebook Announces “Events” Ads and Launches Advanced Insights for Events

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In the coming weeks, Facebook will release desktop and mobile News Feed ads and insights for events. Insights that event hosts will receive include the number of people who have seen an event link on Facebook, the number of people who have viewed the event and the number of joins, saves and maybes the event has received. Read more…

4. There Is Now a Tweetdeck for Instagram

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To organize your Instagram feed, Marvel, a London-based prototyping platform, has created a web app that allows you to add columns based on users or hashtags so that users can easily follow updates on certain topics. Read more…

5. Google Stops Displaying Authorship Markup In Search Results

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Google will no longer display the names of authors in search results, since the feature wasn’t as useful to readers as Google hoped it would be. Read more…

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