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Social News Roundup | May 22, 2015

  
  
  
  
  

1) Facebook IQ shares the blueprint for successful summer branding. 

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Photo courtesy of SocialTimes

As people head outdoors, their mobile devices come with them. This summer focus on mobile, as 70% of people who connected to Facebook did so through mobile. To see the full infographic click here.

 

2) Social media etiquette lessons: 7 ways to say thank you on Twitter. 

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Photo courtesy of Adweek

Just because you're online doesn't mean manners fly out the window. Retweeting and favoriting are the easiest ways to thank someone, but you'll find more ways here...

 

3) Snapchat's CEO reveals why he said no to Facebook's $3 billion offer.

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Photo courtesy of Mashable

"There are very few people in the world who get to build a business like this...I think trading that for some short-term gain isn't very interesting." Find the full article here...

 

4) Social networks are shown to increase stress, are we better off without them? 

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Photo courtesy of The Huffington Post

You might think that social networks are a necessity to life, yet only 60% of Americans belong to one. A full 83% of respondents claimed belonging to a social network made their lives more stressful. Is it time to disconnect? Click here for more. 

 

5) Its official: President Obama is on Twitter and is breaking records.

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Photo courtesy of Adweek

Banter between President Obama and Bill Clinton stole the show, but within hours trolls were going after the POTUS. Find the full article here...

Social News Roundup | May 15, 2015

  
  
  
  
  

1) Why courting enthusiasts can take your brand to the next level. 

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Image courtesy of Adweek

Marketing-inspired word of mouth generates 2x the sales of advertising, and those customers have a 37% higher retention rate. Learn more here... 

 

2) Research shows mobile consumer spending is highest on Sunday.

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Photo courtesy of Adweek

When marketing, take advantage of Friday and Sunday, the two days in which consumers are most likely to complete purchases. You can find the full article at Adweek.com.

 

3) Periscope and Meerkat continue their explosive growth. 

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Photo courtesy of SocialTimes

You should be paying attention to mobile. By 2017 video will account for 30% of internet traffic and 70% of traffic on mobile devices. Find more info here... 

 

4) The new Facebook carousal ad format sees 30%-50% lower cost per conversion.

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Photo courtesy of Adweek

The new format lets advertisers put more content in front of viewers, upping the chance viewers see something that pulls them in. Learn more about it at Adweek.com

 

5) How iHeartRadio racked up over 14 billion social impressions for one event.

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Photo courtesy of Adweek

iHearRadio beats its own record by taking a social media first approach. Find the full article here...

 

 

 

 

 

Social News Roundup | May 8, 2015

  
  
  
  
  

1) Has 'Mobilegeddon' affected your site's traffic? 

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Photo courtesy of Adweek

Here's how its affecting others.

 

2) Marketers asked, Twitter listened.

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Photo courtesy of Adweek

 Video auto-play is coming in late June. Read more here... 

 

3) Is your content missing its mark?

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Photo courtesy of Adweek

Here's how to deliver a focused marketing strategy. See the infographic here...

 

4) 7 tools to help you discover great Twitter content

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Photo courtesy of Adweek

Use the tools here to keep your content fresh and engaging.

 

5) Are you posting too much on Facebook?

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Photo courtesy of Adweek

How post frequency affects organic reach. For the full article, click here...

Social News Roundup | May 1, 2015

  
  
  
  
  

1) The lowdown on how to market to millennial parents

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Image courtesy of Adweek

As the first truly digital-native generation, millennials operate by a different set of rules than previous generations. For the new rules, click here... 

 

2) Use this hack to automatically post your Instagram photos to Twitter

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Photo courtesy of Adweek

Using the popular app If This Then That (IFTTT), you can set up a recipe to automatically post your Instagram as tweets, accomplishing twice the work just as fast. Click here for a detailed how-to. 

3) Instagramers take note, you can now tag picture using emoji hashtags # 👏👍😄

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Image courtesy of Mashable

It's time to add a little emotion to your posts. To see what else Instagram added, click here... 

 

4) Did you know: Low value marketing pushes consumers away from brands.

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Image courtesy of Adweek

Poor advertising practices breed negativity towards brands who prepetuate them. For more details, click here... 

 

5) 7 things to consider before setting up a Facebook page. 

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Image courtesy of Adweek

If you can't give clear answers to these questions, you might be jumping the gun. Click here for the seven questions.

Social News Roundup | April 24, 2015

  
  
  
  
  

1) A new app Clear rids the ghosts of your social media past

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Photo courtesy of Mashable

Using computer algorithms, Clear finds and deletes embarrassing posts from your social media channels. To find out more, click here... 

 

2) Automation is the future for digital marketing, but not for social media.

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Photo curtousy of Adweek

While 98% of marketing companies seek dedicated marketing automation software, very few want the same for their social media. Find out why here...

 

3) Want a 43% engagement rate on FB? Then don't sleep on Wichit.

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Photo courtesy of Adweek

The award-winning app lets your followers vote on which option they like best. To read more, click here...

 

4) Never awkwardly crop your face again.

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Photo courtesy of Mashable

Use this infographic to learn all the tips and tricks for perfectly sizing your social media images. To view, click here...


5) You just gave your all to build up your social following – now here's how to keep it.

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Photo courtesy of Adweek

Here are 7 tips on how to retain your followers on social media. 

Social News Roundup | April 17, 2015

  
  
  
  
  

1) If your company sounds like it was named using an Ouija board, it might be time to rename

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Photo Courtesy of Adweek

Experts agree that quirky names are out. Follow these guidlines to build a strong and recognizable brand name. Read more...

 

2) Facebook will soon serve ads and content offsitefacebook111

Photo courtesy of Pixabay.com

Facebook's ad targeting is unmatched, and soon you'll be able to use it accross the web. Read more here...

 

3) 14 ways to create a smashing Facebook campaign

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Photo courtesy of Mashable

Instead of throwing more money into your campaign, utilize these tips for a smarter, more targeted ad campaign. Read more...

 

4) Global click-through rates jump 17% as advertisers hone in on their targets

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Photo courtesy of Adweek

Advertisers hone in on their targets using Facebook's new in-depth offerings. Read more...

 

5) Social selling master class

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Photo courtesy of Adweek

How the solar industry achieves 4x the national average referral rate. Click here to see how you can do the same.

Your Social Media Survival Guide to Black Friday

  
  
  
  
  

The beauty of this survival guide is that it only requires one tool—your smartphone.

Step 1: Follow, like and snap

If you already know which stores you plan on visiting, then you should follow them on Twitter and like their pages on Facebook. It is likely that your favorite retailers will be using these sites to share deals, coupons and possibly even information on Black Friday sweepstakes that you can enter.

And don’t forget about Pinterest! (Yes, you can use this site for more than creating your Dream Wedding Board or compiling recipes that never turn out the way they were supposed to, kind of like this.) Retailers like Macy’s are creating Black Friday Sneak Peek boards so you can check out the deals before hitting the stores.

Amazon is even incorporating Snapchat into the mix by sending their followers exclusive deals and gift recommendations throughout the day, which, in typical Snapchat fashion, will disappear after 10 seconds. If you want to get in on the action, add them on Snapchat (username: amazon.com). 

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Photos Courtesy of CNET

Step 2: Download these useful apps

Target added a mobile mapping feature to their app just in time for Black Friday in hopes of making it easier to navigate the crowded aisles. The new feature allows shoppers to search for a product or build a shopping list and then find the exact aisle in a nearby Target store where the products are located.

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Target Mobile Mapping Feature — Photo Courtesy of AdWeek

Some stores, such as Macy’s and Neiman Marcus, are rolling out Image Search apps, which identify products (or products similar to the one you are looking for) from a picture alone. 

Step 3: Share your #BFFs (Black Friday Finds) with your #BFF

If you spot the #BestDealEver don’t forget to share it on social media! And if you’re one of the dedicated shoppers who will be camping outside of the stores, feel free to #VineInLine à la Best Buy’s 2013 campaign. Make those of us who decide to sleep in and watch Netflix all day jealous of the super awesome (and super social) time you are having hitting the stores. 

Social News Roundup | November 20,2014

  
  
  
  
  

1. In 2015, Posts which are “Too promotional” will get Minimal Reach on Facebook

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Photo Courtesy of Newsroom.fb

After Facebook spent some time analyzing its data to better understand what users like to see in their news feeds, they found that the content users considered “too promotional” was actually coming from pages they like, rather than ads. So, what does this mean? Facebook pages that post promotional content will see a significant decrease in their organic distribution beginning in 2015. Read more...

2. Facebook Mobile Ads Are The Way To Go During The Holiday Shopping Season

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Photo Courtesy of AllFacebook

New research has found that 75% of social media users who interact with ads are most likely to do so with mobile ads on Facebook. Expect prices for these types of ads to soar! Read more... 

3. Tumblr and Pinterest are Two of the Fastest Growing Social Media Sites

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Photo Courtesy of MediaBistro

New data shows that during the past 6 months Tumblr, Pinterest and Instagram have grown 120%, 111% and 64% respectively whereas Twitter has only grown 26% and Facebook only 2%. Read more...

4. Changes In Tumblr’s Format Upsets Its Core User Base

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Photo Courtesy of SocialTimes

Yahoo acquired Tumblr 18 months ago and just recently decided to introduce video ads to derive revenue from the site. This resulted in a lot of angry Tumblr users, with over 500,000 signatures on a Change.com page petitioning the recent changes. Read more... 

5. Snapcash Allows You To Pay Friends In The Blink Of An Eye

Video Courtesy of https://www.youtube.com/user/OfficialSnapchat/videos

After inputting their debit or credit card information, Snapchat users can now easily send money to each other in private messages via a new feature called Snapcash. This is Snapchat’s first ever partnership with another company. Read More...

6. Local Facebook Page Engagements > Global Facebook Page Engagement 

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Photo Courtesy of AllFacebook

A new study has found that local Facebook pages receive 107% more interactions than global pages. Read more...

7. Facebook At Work 

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Photo Courtesy of Pixabay

Facebook is working on a website called “Facebook at Work,” which will allow users to “chat with colleagues, connect with professional contacts and collaborate over documents.”. Read more... 

8. Facebook Releases Facebook Groups App

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Photo Courtesy of AllFacebook

According to Facebook’s co-founder and CEO, Mark Zuckerberg, around 700 million users interact with Facebook groups on a monthly basis. The new stand-alone app is meant to help users share information with their groups more easily and quickly. Read more...

 

Social News Roundup | November 14, 2014

  
  
  
  
  

1. Need to “Say Thanks?”

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Photo courtesy of AllFacebook

Facebook introduces a new feature called “Say Thanks” that lets users send personalized thank-you video cards to their Facebook friends. Read more…

 

2. Time For A Twitter Overhaul!

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Photo courtesy of MediaBistro

Some of the new improvements coming to Twitter include Instant Timeline, Timeline Highlights, better direct messages, video sharing and news alerts. Read more…

 

3. Google Announces New YouTube Music Subscription Service 

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Photo courtesy of Mashable

The service, known as YouTube Music Key, is currently invite-only for a six-month beta test but is expected to be widely available in early 2015. Read more…

 

4. Pinterest Doubles Its Male User Base

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Photo courtesy of SocialTimes

Changes such as hiring former Unilever VP David Rubin, introducing gender targeting for pins, and partnering with companies like The Home Depot have helped Pinterest attract men to what was formerly a female-dominated social media site. Read more…

 

5. Social Media Killed SEO? #False.

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Photo courtesy of MediaBistro

Twitter recently implemented changes that give Google and Bing easier access to 50,000 popular hashtag pages, leading to an increase in the number of logged-out visitors to Twitter from 7.5 million to 75 million per month (wow!). Read more…

 

6. Clickbait Content Shared Less Often Than Non-Clickbait Content

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Photo courtesy of SocialTimes

Clickbait headlines may not actually be the way to go in creating shareable content, given new research showing that clickbait links generate less than half the retweets that non-clickbait posts generate. Read more…

  

Social News Roundup | November 12, 2014

  
  
  
  
  

1. Not all content is shared equally.

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A new study suggests that 32% of Facebook users in Canada use the site to endorse content compared to Twitter’s 79%. Read more…

 

 

 

2. Twitter goes iconic.

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Twitter teamed up with The Iconfactory and launched more than 800 Emojis. The new picture characters can now be seen over the web. Read more…

 

3. Facebook is giving its users more media news feed control.

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Facebook is making a bigger effort to allow their users to control what they see in their news feeds in an effort to reduce the amount of clickbait. Read more…

 

4. Instagram makes much-needed upgrades

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Photo courtesy of Mashable

Instagram will now allow users to edit their captions and locations after a much-needed upgrade was released on Monday, November 10. Read more…

 

5. Twitter takes a stand against online harassment.

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In partnership with one of the nation’s leading women’s advocacy groups, Twitter is making efforts to put a stop to online harassment. Read more…

 

6. Videos as social advertising strategy.

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According to the IAB, digital ad spending increased by 24% in the first half of 2014. Mobile now accounts for 22% of digital video intake. Read more…

 

7. Social Media Generation.

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A recent study finds that 71% of millennials check their social media sites at least once a day. Read more…

 

8. Ocho raises $1.65M.

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Photo courtesy of the LA Times

With Mark Cuban and other major investors backing Ocho, the newest video-based social media network has raised $1.65 million. Read more… 

9. What Facebook marketers should keep in mind when approaching millennials.

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Facebook releases second part of their study of users from 13 countries between the ages of 13 and 24, dividing them into 3 categories – optimists, explorers and realists. Read more…


 

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