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Say Hi To Fabio!


I think it’s safe to say that last year’s Old Spice campaign, “Smell Like a Man, Man”, was a pretty big success. Much of the praise has to go to Isaiah Mustafa, the spokesman for the campaign. Although his commercials never really much sense (don’t get me wrong, they were all great), Mustafa captured the attention of so many Americans.

Despite it’s impressive success, Old Spice has apparently decided to use a new spokesman. But who? Who could possibly replace the ever-popular Isaiah Mustafa as the Old Spice guy?

I’m sure most of you out there will recognize his long flowing locks…yes…I did say his long flowing locks. Of course, as I’m sure you suspected, I’m talking about the infamous Fabio. As you can see in the picture below, it looks like Fabio could the one replacing Mustafa.

To be honest, I can’t decide what I think about it. As much as Fabio creeps me out in these commercials, I have to admit I find myself laughing at them. Make sure to check out the new Old Spice ads on YouTube.

What do you think? Next big campaign? Ingenious spoof?

– Zach Prager

Fabio Old Spice

Fabio Old Spice

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