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Apple Announcement Roundup


Welcome to the Apple Announcement Roundup! In anticipation of the Apple Worldwide Developers Conference, which kicks off today in San Francisco, we’ve rounded up a timeline of some of Apple’s major announcements throughout the years.

While it’s been suggested that the 2013 conference won’t introduce any new products—extending Apple’s six-month lull in new product announcements #womp—rumors have been circulating about new hardware, software, and services that may be announced this week.  If you’re not a Registered Apple Developer don’t fret—you can tune into the events of the week through the free WWDC app released by Apple last Monday.  The app allows you to view the schedule, videos, maps, and related news.

01/09/2001 Apple introduces iTunes – “World’s Best and Easiest to Use Jukebox Software” Does anyone use the word “Jukebox” anymore?

10/23/2001 Apple presents iPod as the “ultra-portable MP3 music player” that “puts 1,000 songs in your pocket.”  iPod was the beginning of the end for MP3 and portable CD players.  And the newest iPod can hold 14,000+ songs. 

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Buttons on buttons on buttons. Image Source

01/11/2005 Apple introduces iPod shuffle allowing users to experience their music in a million different ways.

02/23/2005 Apple unveils iPod mini, making iPods more affordable and cuter.

04/12/2005 Apple announces Mac OS X “Tiger” with features like Spotlight and Dashboard, which Steve Jobs said would “change the way people use their computers, and drive our competitors nuts trying to copy them.”

09/07/2005 Apple introduces iPod nano because iPod mini needed a sibling.

01/10/2006 Apple introduces MacBook Pro and gives it a whole MacBook family in later in 2008

01/09/2007 Apple reinvents the phone with iPhone.  We’re quickly approaching first-generation iPhone’s 6th birthday on June 29th at 6:00pm, when the first iPhone went on sale in Apple stores, ever.  Happy birthday iPhone—you’re old.  Remember your first iPhone? 

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Remember this clunker? Image Source

09/05/2007 Apple Unveils iPod touch

10/16/2007 Apple announces Mac OS X Server Leopard

01/18/2008 Apple introduces MacBook Air – “The World’s Thinnest Notebook”

06/09/2008 Apple introduces iPhone 3G

06/08/2009 Apple announces iPhone 3GS – “The Fastest, Most Powerful iPhone Yet,” FaceTime, and unveils Mac OS X Snow Leopard

01/27/2010 Apple launches iPad 

06/15/2010 Apple presents iPhone 4

11/16/2010 The Beatles—now on iTunes

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The day iTunes became legit. Image Source

03/02/2011 Apple launches iPad 2

06/06/2011 Apple introduces iCloud, new version of iOS with notification center, iMessage, Newsstand, and Twitter integration, and Mac OS X Lion

06/21/2011 Apple revolutionizes video editing with Final Cut Pro X

07/20/2011 Apple releases Mac OS X Lion, updates MacBook air with next generation processors, Thunderbolt I/O and backlit keyboard, introduces world’s first Thunderbolt display, and updates Mac mini

08/24/2011 Steve Jobs resigns as CEO of Apple

10/04/2011 Apple launches iPhone 4S, iOS 5, and iCloud

10/05/2011 RIP Steve Jobs

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iMiss you Steve. Image Source

01/19/2012 Apple reinvents textbooks with iBooks 2 for iPad and unveils all-new iTunes U app for iPad, iPhone and iPod touch

3/07/2012    Apple launches new iPad, completes iLife for iOS, brings 1080p HD to new Apple TV

6/11/2012    2012 WWDC - Apple introduces the “Next Generation MacBook Pro” with a slimmer and lighter body design that rendered the optical drive “so 2011,” updates the MacBook Air and MacBook Pro processors and new graphics, announces Mountain Lion will be available in July, and previews iOS 6 with new maps, new Siri features, FB integration, shared photo streams, and the new passbook app.

7/25/2012   OS X Mountain Lion becomes publicly available

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So majestic. Image Source

9/12/2012   Apple introduces iPhone 5

9/19/2012   Apple releases iOS 6 to the public with over 200 new features but most importantly crappy maps

10/23/2012 Apple introduces iPad mini, the 13-inch MacBook Pro with retina display, and all-new iMac features

11/27/2012 Apple announces the November 30th availability of the new iMac

01/28/2013  Apple updates iOS to 6.1

06/10/2013 Apple introduces iPhone 6 with a version of Siri that works, Google Maps built-in, and a free kitten upon purchase.  Just kidding. 


Dayna Uyeda is an intern at Renegade and recent graduate of Duke University. Find her on LinkedIn

140 Characters Conference: Social Media to burst – into more than a business tool




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Is social media a tech bubble soon to burst?

The speakers at the 140 Characters Conference say, “no."

Speakers at the conference, ranging from NBC, Craigslist, Mashable, Foursquare, and even Playboy, claimed that social media is not only a necessity for companies – but that the medium has not yet reached its full potential.

The 140 Characters Conference, commonly referred to by its Twitter hashtag,“#140conf” continually stressed the importance of social media for businesses and community.

Steve Krakauer, a digital producer from Piers Morgan Tonight (CNN), and Andrew Pergam, an Editorial Director from the Institute for Interactive Journalism, both explained that social media must impact the non-digital world. If followers and fans do not translate into higher television ratings or income, then those social media statistics develop into nothing.

 This idea of transcending the digital world into the real, physical, world was touched on by many speakers. Many speakers believed the community and reach of social media could be turned into social good. Acclaimed author Deepak Chapra believed peace and harmony could be achieved through social networks. While his idea at first sounds fantastical, the Lupus Ladies of Twitter, women who suffer from Lupus, showed that their social network support has touched thousands. These ladies connect sufferers and those who love sufferers of Lupus through Twitter and blogs.

Perhaps Ted Rubin, the Chief Social Marketing Officer at Collective Bias, summarized the thoughts on social media best. Rubin titled his segment “ROR,” or, “Return on Relationship.” Rubin roused cheers from the audience as he zealously claimed social media is about forming and nurturing personal relationships. According to Rubin, the platform (i.e. Twitter or Facebook) should be used to make a personal connection, not avoid one.

Social media looks as though it is here to stay. Businesses will continue to use Twitter as their press release network. However, according to the experts at the 140 Characters Conference, social media needs to embrace the personal connection, go beyond the digital world, and truly influence the people behind the usernames.

-Niko DeMordaunt

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