Justin Bieber gave the photo sharing application Instagram a big boost when he tweeted a picture to his more than 11 million followers. The result? A server or two blowing up.
Soon after he tweeted the instagram picture (of LA traffic), he was gaining 50 followers a minute and a comment every ten seconds on the app. Instagram, though an already popular application with 6+ million users, has never seen activity like that before.
Justin started using Instagram on his own, which is a positive sign for the rapidly growing company. Celebrity endorsements are valuable, especially when the celebrity happens to have something of a cult following on Twitter. Now, Instagram can expect a good number of those more than 11 million followers to sign up for the application as well.