Amid great anticipation, Apple executives introduced two new iPhone models and a new mobile operating system on Tuesday. Below is a recap of what we can expect from Apple’s new offerings.
The new iOS 7 includes an updated control center, notification center and multitasking view, as well as new ringtones and system alert sounds. Also new is AirDrop, which allows users to virtually exchange files with a nearby iPhone.
Of course, it’s the new iPhone models 5S and 5C that have generated the most buzz. The 5S comes in silver, space grey and gold—a new hue among Apple’s products. It also has a new A7 processor re-engineered for 64-bit architecture, allowing it to run more complex software, faster.
The new iPhone 5S (image courtesy apple.com)
The 5S camera boasts an f/2.2 aperture for taking better photos in low light and a dual-LED flash for a more natural color balance. Panorama mode can capture a 28-megapixel shot, and the new burst mode can take ten still images in one second.
Perhaps the most novel feature of the 5S is its Home button-cum-fingerprint scanner, which can be used in place of a pass code and when signing into iTunes. Writer Brad Molen at Engadget found that this feature “made for a much faster and enjoyable experience” accessing the phone.
The iPhone 5C, on the other hand, is a budget-friendly alternative to the current 5, coming in at $100 less. One notable difference is its back panel, composed of polycarbonate in vibrant green, blue, pink, yellow or white.
The new iPhone 5C (image courtesy apple.com)
Writes a blogger for TheVerge about the 5C: “It's an iPhone 5, only a lot thicker and a lot more plastic. And a lot more colorful.”
While a new Apple release usually stirs up widespread excitement, some have found the updates underwhelming. Reuters reports that investors are not particularly thrilled about the new products, and ReadWrite posits that some fans were hoping for more.
Do iOS 7 and iPhones 5S and 5C give consumers renewed impetus to line up and stay loyal, or did Apple’s updates fall flat?
Welcome to the Apple Announcement Roundup! In anticipation of the Apple Worldwide Developers Conference, which kicks off today in San Francisco, we’ve rounded up a timeline of some of Apple’s major announcements throughout the years.
While it’s been suggested that the 2013 conference won’t introduce any new products—extending Apple’s six-month lull in new product announcements #womp—rumors have been circulating about new hardware, software, and services that may be announced this week. If you’re not a Registered Apple Developer don’t fret—you can tune into the events of the week through the free WWDC app released by Apple last Monday. The app allows you to view the schedule, videos, maps, and related news.
01/09/2001 Apple introduces iTunes – “World’s Best and Easiest to Use Jukebox Software” Does anyone use the word “Jukebox” anymore?
10/23/2001 Apple presents iPod as the “ultra-portable MP3 music player” that “puts 1,000 songs in your pocket.” iPod was the beginning of the end for MP3 and portable CD players. And the newest iPod can hold 14,000+ songs.
Buttons on buttons on buttons. Image Source
01/11/2005 Apple introduces iPod shuffle allowing users to experience their music in a million different ways.
02/23/2005 Apple unveils iPod mini, making iPods more affordable and cuter.
04/12/2005 Apple announces Mac OS X “Tiger” with features like Spotlight and Dashboard, which Steve Jobs said would “change the way people use their computers, and drive our competitors nuts trying to copy them.”
09/07/2005 Apple introduces iPod nano because iPod mini needed a sibling.
01/10/2006 Apple introduces MacBook Pro and gives it a whole MacBook family in later in 2008
01/09/2007 Apple reinvents the phone with iPhone. We’re quickly approaching first-generation iPhone’s 6th birthday on June 29th at 6:00pm, when the first iPhone went on sale in Apple stores, ever. Happy birthday iPhone—you’re old. Remember your first iPhone?
Remember this clunker? Image Source
09/05/2007 Apple Unveils iPod touch
10/16/2007 Apple announces Mac OS X Server Leopard
01/18/2008 Apple introduces MacBook Air – “The World’s Thinnest Notebook”
06/09/2008 Apple introduces iPhone 3G
06/08/2009 Apple announces iPhone 3GS – “The Fastest, Most Powerful iPhone Yet,” FaceTime, and unveils Mac OS X Snow Leopard
01/27/2010 Apple launches iPad
06/15/2010 Apple presents iPhone 4
11/16/2010 The Beatles—now on iTunes
The day iTunes became legit. Image Source
03/02/2011 Apple launches iPad 2
06/06/2011 Apple introduces iCloud, new version of iOS with notification center, iMessage, Newsstand, and Twitter integration, and Mac OS X Lion
06/21/2011 Apple revolutionizes video editing with Final Cut Pro X
07/20/2011 Apple releases Mac OS X Lion, updates MacBook air with next generation processors, Thunderbolt I/O and backlit keyboard, introduces world’s first Thunderbolt display, and updates Mac mini
08/24/2011 Steve Jobs resigns as CEO of Apple
10/04/2011 Apple launches iPhone 4S, iOS 5, and iCloud
10/05/2011 RIP Steve Jobs
iMiss you Steve. Image Source
01/19/2012 Apple reinvents textbooks with iBooks 2 for iPad and unveils all-new iTunes U app for iPad, iPhone and iPod touch
3/07/2012 Apple launches new iPad, completes iLife for iOS, brings 1080p HD to new Apple TV
6/11/2012 2012 WWDC - Apple introduces the “Next Generation MacBook Pro” with a slimmer and lighter body design that rendered the optical drive “so 2011,” updates the MacBook Air and MacBook Pro processors and new graphics, announces Mountain Lion will be available in July, and previews iOS 6 with new maps, new Siri features, FB integration, shared photo streams, and the new passbook app.
7/25/2012 OS X Mountain Lion becomes publicly available
So majestic. Image Source
9/12/2012 Apple introduces iPhone 5
9/19/2012 Apple releases iOS 6 to the public with over 200 new features but most importantly crappy maps
10/23/2012 Apple introduces iPad mini, the 13-inch MacBook Pro with retina display, and all-new iMac features
11/27/2012 Apple announces the November 30th availability of the new iMac
01/28/2013 Apple updates iOS to 6.1
06/10/2013 Apple introduces iPhone 6 with a version of Siri that works, Google Maps built-in, and a free kitten upon purchase. Just kidding.
Dayna Uyeda is an intern at Renegade and recent graduate of Duke University. Find her on LinkedIn.
Apple announced Wednesday that its co-founder, two-time CEO and face of the company, Steve Jobs, had passed away after a seven-year struggle with pancreatic cancer.
To detail each of Jobs’ game-changing creations would prove too lengthy for a single blog post. Suffice it to say that a number of articles, books and even a movie have already delved into the life of the college dropout who went on to become one of the most successful and recognizable tech whizzes of our time. The first authorized Jobs biography will hit shelves later this month, giving both the fanatics and the Mac-curious more to digest.
While a great deal of attention has been paid to the awesome (and I mean “awesome” in the truest sense of the word) gadgets conceived and created by Jobs, little has been said about his adeptness on the commercial side. Business 2.0 once called Jobs “easily the greatest marketer since P.T. Barnum.” Indeed his charisma, stage presence and signature style (black turtleneck and jeans) secured him the status as Apple’s most popular MC. Although his role as marketer and showman was secondary to the innovator mantle, it still supersedes other CEOs and digital gurus.
To honor Jobs, here’s a look back at some of his most memorable marketing moments:
1. “1984” Macintosh Ad, 1984: Directed by Ridley Scott, aired once during the Super bowl and named best commercial of the decade by Advertising Age. ‘Nuff said.
2. “Knick Knack,” 1989: The first animated feature created by Pixar, which Jobs purchased from LucasFilm and took to new heights. While not a reflection of his marketing prowess, the streamlined cinematography seemed to channel the crisp iMac ads that would run nearly a decade later.
3. “Think Different,” 1997: While Jobs might not have created the iconic slogan, family, friends and followers consider him the embodiment of the phrase.
4. Silhouette iPod ads, 2001: Watching those dark figures rock out against candy-colored backgrounds gave you the irresistible urge to buy an iPod and join their legions.
5. “Get a Mac” campaign, 2006 to 2009: Probably the funniest Apple ad series of all time. Laidback Mac (Justin Long) always outshined his hopelessly flawed counterpart, PC (John Hodgman).
6. “New Soul” MacBook Air commercial, 2008: Yael Naim’s feathery voice provided a nice backdrop to the introduction of the first laptop to fit in a manila folder. Everyone was humming the tune throughout the year.
7. iPad ads, 2010: Like its iPhone predecessor, the iPad commercials highlight a user-friendly interface and diverse functionality. A neutral voiceover and soft piano keys add a simplified touch.
Farewell, Steve Jobs. Thanks for the gizmos, the tech revoultion and the vision.
— Nicole Duncan
A few weeks ago Specific Media bought MySpace from News Corp. for $35 million— roughly 10 percent of what Rupert Murdoch’s media giant had paid for the networking site in 2005. Given that MySpace has become a ghost of its former glory, it seems unlikely that any divine intervention ( even in the form of Justin Timberlake) will keep it from slipping further into obscurity.
While the odds aren’t necessarily in MySpace’s favor, a number of companies have escaped these slumps and gone on to exceed all past feats. Here’s a list of our favorite comeback kids. Who knows? Maybe MySpace (or Sony?) will join their ranks one day.
The pricey yet personal notebooks were a brand long before they were attached to a particular company. Despite their artistic following (Hemingway and Picasso were fans), the oilcloth books were disappearing until entrepreneur Maria Sebregondi founded Moleskine in the mid-90s. Now Moleskine has extended its line of diaries, notepads and sketchbooks to include city guides and topic journals.
The instant-camera king declared bankruptcy twice— once in 2001 and again in 2008. With digital-bridging products like the Instant Mobile Printer and Lady Gaga as a creative director (divine celebrity intervention!), Polaroid is finding its niche.
While its competitor General Motors was forced to shut down its entire Pontiac division (much to the dismay of my Grand Prix), Ford saw a turnaround in 2009 when it boasted profits without any bailout funds. Rebranding efforts, particularly ones emphasizing energy-efficient models have helped the automaker reshape its reputation. In April, Ford boasted its largest first-quarter profits in more than a decade.
As hard as it might be to remember a time before iPads, iPhones and iPods, the Silicon Valley super-giant went through a slow period in the late ‘80s and the ‘90s when it was largely relegated to computer labs in public schools. Many credit Apple’s return to power (and prominence) to the return of Steve Jobs.
— Nicole Duncan