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“Moments” is Twitter’s Most Important New Feature


Apple Music has taste experts to give us recommendations on what to listen to. Snapchat’s Discover gives publishers a unique platform to broadcast their stories. Now, Twitter’s “Moments” is curating the top tweets that Twitter thinks you should be reading. 

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Photo Courtesy of Slate.Com

What is it?

With 500 million tweets sent each day, even the most steadfast follower can have a hard time keeping up. “Moments” provides users with a quick rundown of the day’s must-read tweets, regardless of whom they follow. According to Twitter’s Blog, the new feature launched on October 5th gives users, “the best of what’s happening on Twitter in an instant.” Twitter uses trending data, conversation spikes and the editorial judgment of its curators from partners—including Buzzfeed, Getty Images and Vogue—to consolidate noteworthy stories and topics that people are discussing on the platform at any given time. 

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“Moments” appears as a lightning icon on Twitter’s mobile app and website between the tabs labeled “notifications” and “messages.” Tap it, and you’ll load a compiled selection of the day’s most prominent tweets. If you click on a story, you’ll pull up a page that looks different from Twitter’s usual theme. Each tweet appears as a full-screen photo or video, with the text of the tweet itself substituted as the caption.

You can swipe through various topics—including entertainment, sports, news and fun.

How it works:

  • When you click on an individual Moment, you’re taken to an introduction with a title and description.
  • Start swiping to dive right into the story, with immersive full-screen images and auto-playing videos, Vines, and GIFs.
  • A single tap gives you a fuller view of the Tweet, which you can favorite, re-tweet, and more. A double tap lets you instantly favorite the Tweet.
  • A progress bar at the bottom of the page indicates how much more content each Moment has to offer.
  • Swiping up or down dismisses the Moment and takes you back to the guide.
  • At the end of a Moment, click the share button to Tweet your thoughts, and send it out to your followers.


“Moments” is a great way to get the platform’s users and non-users to dive deeper into the Twitter world. Even if you aren’t logged in, you can still access moments by visiting Twitter’s homepage. The new feature also provides users with a Facebook  style news feed to keep them updated on the latest hot topics. It’s a welcomed step forward for the platform! 

Advertising Week – New York, 2015: Roundup & Takeaways


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                                                                                                                                                                             Photo courtesy of NYSE.

This year, the world’s premier gathering of marketing and communications leaders saw its 12th year in New York, and hosted more than 290 events, 95,000 attendees, 246 seminars and workshops, 10,100 delegates and 902 speakers.

Drawing from brand, agency, technology, startup, media and broader cultural communities, Advertising Week is a weeklong assembly of the industry’s best and brightest thought leaders. With dedicated forums for elite brand marketers and creative visionaries looking for an immersive and accessible experience, Ad Week generates excitement about the advertising industry, and provides a positive platform for the growth and nurturing of successful talent.

Among the most anticipated things executives hoped to gain from Ad Week was networking with fellow industry leaders. However, networking wasn’t the only perk attendees were looking forward to. According to this article from Ad Age, leaders like Gian LaVecchia, MEC’s Managing Partner of Digital Content Marketing for North America, were concerned about the ever-changing role of the CMO as the marketing environment becomes more turbulent due to emerging technologies. Additionally, Chief Marketing Officer of NBCUniversal Telemundo Enterprises Jackie Hernandez was excited to find out how consumer consumption and technology are converging, and how marketers are looking to reach consumers in this evolution.

Hopes and wishes aside, Ad Week attendees quickly learned that the panels weren’t all flowers and daisies. One executive claims Ad Week isn’t about advertising anymore, but more about general creativity. R/GA’s Global Chief Creative Officer Nick Law expressed deep concern during a panel last week, in which he said, “It’s pretty hard to be an agency right now.” Law says the difficulties are partly due to startups disrupting the industry, affecting clients and going after talent.

Adding to the laundry list of concerns for the future of the advertising industry, AOL CEO Tim Armstrong said during a panel, “Advertising is going to get exponentially more expensive.” According to Ad Age, the increase in costs is occurring because every time e-commerce makes another purchase routine, it gets that much harder for marketers to tempt consumers into a switch. Not to mention the ad block crisis taking the Internet by storm, especially among the younger generation.

As if responding to similar worries for how ad agencies are faring in today’s marketing climate, Facebook’s CEO Gary Briggs said during a panel last Thursday that he’s giving his in-house creative team more work. What this means is that Facebook is taking more of its advertising jobs in-house, presumably for reasons having to do with expertise, trust and compatibility, since the role of the CMO is evolving to encompass more technology than creativity.

Facebook’s Chief Operating Officer Sheryl Sandberg also said in a panel last Tuesday that advertising on the social network’s Messenger app is in the very early experimentation stage, meaning Facebook is bringing ads to the chat room!

But not all happenings from this year’s Advertising Week were as deeply concerning as some of the comments made by industry executives.

Instagram’s Director of Brand Development Daniel Habashi made breakthroughs regarding the photo-sharing app’s affect on consumer marketing. As the industry adjusts to the shift to mobile, Habashi noted during a panel that it makes sense for marketers to push out content on Instagram because people use the app on average one out of every five minutes on their mobile devices.

On a slightly more inspiring note, GLAAD, the organization dedicated to positive representation of the LGBT community in areas such as entertainment, marketing and advertising, recognized the best LGBT advertisements during a panel last week. The panels included representatives from DirectTV, Tylenol, Target, Wells Fargo and Google Talk.


  • The role of the CMO is evolving
  • Technology is changing the marketing landscape
  • Consumer marketing and technology are converging
  • It’s hard out there for agencies
  • Advertising is going to get more expensive
  • Facebook is taking advertising jobs in-house
  • Facebook might bring ads to Messages
  • Instagram is a strong influencer of consumer marketing
  • Diversity in the industry is being recognized

 This post was written by current Renegade intern Sam Oriach. You can follow him on Twitter @samoriach.

Swarm App by Foursquare Transforms Mobile Users into Influencers


In May 2014, Foursquare released Swarm, an app that allows users to check into locations and follow their friends' activities.

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It should be. In fact, most initial reactions to the release of Swarm were that of frustration as users realized the app's functions mirrored those of the original Foursquare many had grown to love. Yet, according to International Business Insider, Foursquare's split made sense because only one in twenty consumers were using the original app for both check-ins and search. Consequently, Swarm became the product of an app unbundling process by Foursquare, similar to how Facebook unbundled its mobile into single platforms such as Messenger and Groups. So, while Foursquare focused on developing one main service: personalized, local search, Swarm became the place to check-in and follow your friends.

So, we ask ourselves, why is Swarm ranked 174th in the App Store and why are people angry about it looking exactly like the original Foursquare?

I believe that the primary reason why the app is not as popular as one would expect is that there simply is a lack of knowledge about Swarm and Foursquare's “app unbundling” process.

Let's start with Swarm’s uses:

  • Check in to earn prizes and compete with friends to see who's having the best week on the leaderboard
  • Try to earn the Mayor title at your favorite spots by checking in every time you visit
  • Keep track of where you've been and who've you hung out with
  • See who's hanging out nearby
  • Send a message to your friends to make plans to meet up

Sounds fun, right? To echo the Swarm's description in the App Store, "Swarm turns every day into a game!" So even when you are eating your usual meal at your favorite local restaurant, you don't feel an overwhelming sense of ordinariness. With Swarm, you’re playing a game and, "the usual," with its feelings of stillness and bore, suddenly becomes spontaneous and full of life. To a Millennial generation of mobile users who have been described as apathetic in the past - but who have learned that emotions are the future of technology - Swarm redefines social media as a way of living, where emotions are generated through movement and gamification, instead of just being expressed or represented.

I spoke with one of Foursquare's marketing interns about why she loves Swarm. Here's what she had to say:

I like Swarm because it's fun to keep a record of the places I visit, and because I love to see where my friends are and have been. It's especially awesome when you check in somewhere and see that your friend is at a venue nearby. With Swarm, you can actually arrange a run-in with them.

Hearing this, I understood her point. And then, as though reading our mind, she added:

And of course I love it because it keeps a record of the places I've been to in my Foursquare app, as well, so that I won't forget to rate places or leave tips. I can also use Swarm to share my experience with the Foursquare community.

What I got from this explanation is that yes, Swarm is an unpopular stand-alone app, but it was specifically made to complement your Foursquare experience, not be its own thing. When you check in on Swarm, Foursquare reminds you to rate the place you visited and provide a tip. And because it is the primary means through which you check in, Swarm enhances networking among Foursquare's community of users.

However, the two diverge as a result of gamification, the main difference between Swarm and the original Foursquare. Furthermore, as Swarm users collects coins, stickers, prizes and Mayorships (previously a Foursquare feature), the more they start to represent actual capital, and in an even stranger way, the establishments they visit. So, as much as Swarm generates fun and games, winners and losers, leaders and followers, the app actually extracts value from a user's consumer experience instead of simply identifying a user’s desired location as Foursquare does with its personalized searches. 

This reading of Swarm's user experience adds a branding aspect to Swarm that Foursquare lacks, where users actually become live, branded social content that people consume. In other words, Swarm is a marketing haven because it exposes users to previously unknown businesses by allowing them to create and follow a network of friends. In this way, each user is an influencer. I would go so far as to conjecture that the app's gamifying features (i.e. the leaderboard) actually drive sales and increase customer conversion rates because it makes the user want to check in and reap their rewards. Thus, in reaching previously untapped audiences, small businesses without developed social strategies could benefit from Swarm's potential for user-generated content marketing the most.

What I’ve learned is that the Foursquare/Swarm split wasn't just an app unbundling process, but a strategic redistribution (followed by an enhancement) of services that became exclusive to Swarm, yet continued to supplement Foursquare. All the while, Swarm was built to visually resemble the original Foursquare app, while being successful enough as a stand-alone app. And this is ultimately why Swarm is unpopular, because it's seen as Foursquare's past self, ugly sibling or fierce competitor; when in reality it's Foursquare's gamifying descendent, doing what its role model should have done for users and businesses from the start (and doing it really well), even if mobile users don’t see what I see quite yet…

This post was written by current Renegade intern Sam Oriach. You can follow him on Twitter @samoriach.

The Fitness Tracker that Doubles as a Digital Trainer


Our Founder Drew Neisser and our Chief Operating Officer, Linda Cornelius are in constant competition in regards to who takes more “steps” on their Fitbits. In light of this I thought it would be interesting to look at a competing fitness tracker and evaluate its effectiveness.

Fitness trackers are the one type of wearable tech that encourage healthy living. They offer users a plethora of data regarding sleep activity, exercise habits, and general heart rate, but they don’t take that next step to tell you what to do with all this new information. Moov goes beyond traditional fitness tracking by providing live integrated smart coaching, which delivers more efficient and effective workouts meant to improve your form and make you more fit by progressively increasing the workout intensity. Here are all the details that will tell you everything you need to know about the new fitness tracker on the market: 


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Photo Courtesy of Digital Cosmopolitan


Moov has a circular, waterproof tracking disk that can be removed from the band and placed almost anywhere on your body. The tracking disk is specially designed so that you can also fasten it into the laces of your shoes or place it in your pocket. The light indicator around the rim of the disk glows in your chosen color when actively tracking your movements and when charging.


Moov comes with a small charging dock; you connect the tracking disk to the dock and charge via a USB cable. Once the sensor is fully powered, download one or both of the available companion apps for iOS and pair the device to your smartphone. Upon opening the app, you will be asked to make a Moov account, which you can do by connecting to your Facebook account or signing up with an email address. You're then asked to input basic information, including your age, gender, height and weight, and you can upload a photo of yourself to your profile.

Once your profile is complete, the app will prompt you to connect your Moov to your phone. Simply press the top of the Moov to send a signal to your handset; once the Moov is recognized, you will be asked to name your Moov and pick the color you want your Moov to glow during activity and charging.  


Moov’s apps encourage you to engage in a variety of fitness activities, while catering to a wide range of abilities. For example, the “Cardio Punch” app for boxing allows you to choose from three intensity levels: Light, Semi-Pro and Champion. However, if you’re a beginner, simply follow along the “Basic Training” workout that teaches you how to box from scratch. You can use the Moov “Cardio Punch” app at home with no boxing equipment, as the device and app track your movement and force.

Battery Life:

Moov lets you know when your battery is low by glowing red. Moov is rated for eight hours of active tracking, meaning if you’re working out for an hour a day, four days a week, Moov can last up to two weeks without needing to be recharged.


Moov brings something unique and necessary to digital fitness. For those of us who can’t afford personal trainers, this seems like a sure way to reap the benefits of personal training without dishing out a boatload of cash. 

Choose Your Own Adventure––BBQ Style––with New Wendy’s Video Ads


We recently heard about Wendy's newest campaign that advertises the return of the BBQ Pulled Pork Sandwich and BBQ Pulled Pork Cheese Fries. Titled "Crack the Masters," the campaign by VML, a full service digital marketing and advertising agency, features a series of online videos that link to one another and transform the consumer’s experience of the advertisement into a game that almost anyone with Internet access can play. 

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According to Ketchum, the marketing agency that came up with the campaign, “Crack the Masters” sprung out of the realization that pitmasters will do anything to hide any secrets that might give away their own recipes for successful barbecued meat. In acknowledgement of this hurdle, the Wendy's team conducted extensive research by attending BBQ festivals and visiting the best BBQ joints in America. This has proven to be no easy task, however. And now, Wendy’s is asking for your help.

The interactive game follows a "choose your own adventure" format that lets you pick one master out of the three presented in the initial video (sauce, smoke and "hip") from whom you wish to intercept information. 

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But, that's not all.

Users watch a series of videos that feature some of the nation's master BBQ chefs (or so they appear) and try to pull out some of the "meatiest" secrets by reading each master's ego and personality. This, in effect, helps you decide how to respond to them. If you press a little, you might find out some secrets that go beyond Wendy's products and actually teach you helpful tips on how to make real, good BBQ. For example, you might learn what type of wood works the best for slow-cooking pork shoulder.

When I played the game, I chose to “press a little," and so as a result, I learned that some BBQ masters put coffee in their sauces. Helpful tip! Reminds me of when I learned that some people pour beer and powdered cinnamon into their chili.

To play "Crack the Masters" and learn more about Wendy's and the return of their beloved BBQ products, visit Wendy's official YouTube channel. I'll be pretending to dip my fries in cheese sauce.  

This post was written by current Renegade intern Sam Oriach. You can follow him on Twitter @samoriach.

5 Useful New Features You Could Use in iOS 9 that You Couldn’t Use in iOS 8



The latest version of Apple’s mobile operating system, iOS9, was released yesterday, and it introduces a whole host of new updates. Want to know what’s different about this new edition? To help you navigate, I’ve rounded up 5 awesome tricks you probably didn't know about the new iOS 9. 

1.    Search the Setting

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Photo courtesy of MacRumor.

 iOS 9 makes finding obscure settings much easier by including a universal search function. Instead of having to browse through list after list of settings, you can simply search for exactly what you're looking for.  If you enter the search term ‘Location,’ all the setting options related to location will show up on a list, such as Location Services, Reset Location and Privacy, Location and Share My Location. 

 2.  Go Back-Button

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Photo courtesy of MacRumor.

 Like any smart TV that allows you to flip back and forth between channels, the new apple back button allows you to switch between two apps.  If you receive a notification in an app and click through, a small button appears in the top left (replacing the network status) that, if pressed, takes you straight back to the previous app you were using.  

3. Information on Battery Drainage

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Photo courtesy of FieldGuide.

Ever wondered why your battery drains so fast? This new setting can tell you exactly where your battery life is going. The iPhone now offers a break down of exactly what is using up the battery, and how much time your phone spends in use and on standby. As an additional bonus, Apple has thrown in a new “Low Power Mode,” which according to Tim Cook, “uses levers you’ve never heard of,” to reduce battery usage.  When Low Power Mode is enabled, background activity, motion effects, and animated wallpapers are all disabled. To take this a step further, battery information is also displayed in the Notification Center for your other personal iOS devices, like the Apple Watch.

4. Selfie and Screenshot Folder

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Photo courtesy of MacRumor.

The new “Selfies” folder categorizes all pictures taken with the ‘front-facing’ camera, while the new “Screenshots” folder aggregates all photos taken by holding down the power button and the home button simultaneously. These new folders make it a lot easier to segregate the different types of photos taken from your phone. But that’s not all, iOS 9 also lets you hide more sensitive images from view as well. On the share menu you’ll find a handy new “Hide” option, which allows you to hide and unhide photos and videos.

 5. Wi-Fi Assist

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Photo courtesy of FieldGuide.

Do you constantly have to switch between Wi-Fi and Data? The iPhone now has a setting that can do it for you! Wi-Fi Assist is a cool new feature for situations when your data connection is more reliable than your Wi-Fi. When enabled, the feature will automatically switch to cellular data when the Wi-Fi connection starts to weaken.

The iOS 9 updates just made life a whole lot easier! If you don’t own an iPhone yet – I suggest you go buy one now. Way to go Apple! 

This post was written by Renegade intern Ria Doshi. 

Important Takeaways from Instagram's Newest Features


This week, I've been thinking quite a lot about Instagram. And you probably have been, too, due to the large amount of buzz the photo-sharing app has been getting lately. These mentions across multiple online news channels aren't for naught, however. Instagram has actually pushed out a number of updates in the form of new features. And they have been doing so concurrently with the expansion of their ad business, which raises questions about how the timing of the launches of these new features correlates with that expansion. In this blog post, I will outline those enhancements I find most noteworthy, provide my two cents on each and end with an assessment of how these changes relate to the expansion of Instagram's ad business.

Horizontal and Vertical Posts 
AT LAST! The square photo format, once required, has been abandoned, thrown to the wolves and left behind. At least, that's what we thought would happen. But if you scroll down through your feed, you'll note that for the most part, ads continue to follow the square format of yesteryear, despite Instagram's watershed moment. And much more disappointing is that your followers (yes, those people whose posts you like and whom you message from time to time) are not actually embracing the new change as often as you thought they would.

It's as if we have gotten used to Instagram's restrictions, complacent with its rigid structure and happy with what we had been graciously given: photo-editing tools that lacked the option of changing the orientation and size of our posts. For so long, we felt like we were in full control of how we displayed our Instagram content. And now that we have the complete package and the door to self-expression has widened just a little bit more, we aren't using it!

 Whether this is an issue relating to our familiarity with the square format or Instagram’s almost “parental” control is something I can't quite put my finger on yet. It seems like everyone I follow, and of course I, too, still needs some time for adjusting. Maybe then we'll feel comfortable abandoning InstaSize for the unfamiliar freedom of Instagram's new image orientation feature.

“Send To” 
This new feature was actually the one I was most enthusiastic about. For years, we have been tagging our friends in comments on posts we find particularly relevant to them or just plain funny. Scrolling down our feeds, we can see hundreds, even thousands of comments, each with a handle or two followed by a laugh-cry emoji. We shamelessly add to these threads ourselves, not thinking of the amount of notifications the photo’s owner will receive as a result of our thirst for (over)sharing. And so, pretty soon, the tendency to over-share via the act of tagging your friends in comments produces what I read as an aberration on content that actually hinders the natural flow of our feed intake. 

This, of course, presented a problem to the team at Instagram, one that they "fixed" with a new option now placed below every post alongside the "like" and "comment" icons. The solution allows you to directly send posts to users without having to comment. Not only does this eliminate the necessity for, say, embarrassingly posting a flirtatious comment (along with a friend's handle) on James Franco's most recent selfie, but it also encourages conversation within Instagram's newly developed direct messaging feature.

Direct Messaging
First of all, thank you Instagram for making emojis BIG AND BEAUTIFUL! Excuse my seemingly random excitement, but as a result of the expansion of Instagram's direct messaging feature, we can now note each emoji's unique characteristics. I mean… did you know that the rabbit has red eyes?

The optical trait of each emoji isn’t the only good thing worth noting about the newly embellished direct messaging feature. The main benefit is the ability to view direct messages as a continuous thread, rather than a series of comments to an image shared with multiple people. In other words, you can send a post from your feed to a friend, after which direct messaging becomes more like Facebook Messenger in the ways you interact with others: your messages are highlighted in blue while the others are gray, similar to iMessages on your iPhone and Mac. More than just an attempt at pushing Facebook Messenger out from its #1 spot as the most downloaded app, the newly expanded direct messaging feature has the effect of killing two birds with one stone. And I think that's pretty rad of Instagram, considering Facebook's already-established dominance in the social networking circuit. 

My Assessment
These updates seem to be more of a late response to existing issues and concerns about Instagram's user experience rather than expansions to boost its ad business development. However, I would argue that these recent developments in the app’s features are indeed Instagram's attempt to look good to marketers and bring in business. This is to say that while Instagram has become more user-friendly, the app as a product has also become more marketable and attractive to marketers looking to spend money on advertisements. Ultimately, by smoothing out the interface’s quirks and boosting revenue, Instagram can cover the costs of product development while:

  1. Expanding its ad business.
  2. Making the app more user-friendly.
  3. Improving its brand’s online presence.

All in all, I consider this to be very successful marketing. Not bad, Instagram!


This post was written by current Renegade intern Sam Oriach. You can follow him on Twitter @samoriach.

ARRO: Bumpy ride, but a new car service app worth hailing.


Uber is crushing the taxi industry that has dominated New York City for so many years, but now NYC cabbies may have finally figured out a way to fight it, Lyft and a whole array of on-demand transit apps that have cropped up in recent years. Arro is a new app for iPhone and Android that aims to connect you with New York City taxis. Arro promises no surge pricing, which may be its biggest selling point against companies like Uber and Lyft, which have “dynamic pricing” models that hike up prices during rush hour.

 How does the app work?

 The app has two major functions:

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 The first function, “Need A Taxi,” allows you to call for a yellow cab to your specific location and pay for the fare via the app. Once you launch the app, a map opens up indicating your specific location as well as the exact location of the taxi. Once, you have been assigned a taxi you are provided with the medallion number, making it easily identifiable when it arrives. Similar to Uber, it also provides an estimated time of arrival. Once the ride is over, your credit card on file is charged automatically, and the receipt is emailed to you.

The second function, “In A Taxi,” enables you to pay for a ride that you’re already taking. You just need to tap “In A Taxi” and enter the 7-digit code shown on the taxi TV screen. Again, your credit card will be charged automatically at the end of the ride and the receipt is emailed to you.

My experience

As I was leaving work yesterday at 6:00pm, I used the app to hail a taxi. It said the estimated time of arrival was two minutes. This was clearly misleading, as I was standing on the corner of 39th and 5th Ave. and the taxi appeared to be on the corner 43rd and Lexington. Any New Yorker would know that, at 6:00pm, it would take a bit more than two minutes for a taxi cross four blocks three avenues. Ultimately, it took 13 minutes for the taxi to arrive. Another drawback I noticed was that the app did not allow for any verbal communication with the driver and only allowed for messaging. 

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Upon entering the taxi, the cabbie asked me, “Miss, may I ask you a question? Isn’t it just easier to hail a taxi instead of using this app? The app said I was two minutes away and that’s just ridiculous. I couldn’t even call you. It does not account for the real travel time, and that’s why every customer cancels on me.” It seemed like the cabbie and customer were both losing out. 

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However, once the trip ended, I checked the receipt and my fare was only $10.23. Compared to the $21 fare minimum Uber was projecting, Arro’s no surge pricing strategy seems like a winner.


That's what it really comes down to: would you wait ten minutes or more to save $20? I would imagine that for most people, the answer is “yes!” The app has huge potential to fight back against companies like Uber and Lyft; however, it is apparent that certain changes need to be made before Arro can compete effectively. 

This post was written by current Renegade intern Ria Doshi.

Foodworthy App is Not So Worthy. At Least, Not Yet…


What is it?

Foodworthy, a photo-based food rating app on iOS devices, has finally launched. The app encourages users to share their restaurant experiences by posting pictures of their food and reviewing these particular meals. Structured like Instagram, Foodworthy’s competition would be services such as Yelp, although I can taste a hint of Foursquare in the way the app encourages users to review specific meals at restaurants. However, as a user, you aren’t given the opportunity to rate restaurants. Instead, the focus of Foodworthy is to encourage users to take pictures of food.

What does it actually look like? 

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How does it work?

The feed on Foodworthy’s home page works as an Instagram feed would, showcasing the most recent posts first and allowing you to scroll down to view the older ones. Additionally, the feed is categorized into three sections: “new,” “hot” and “following,” which you can access by side-scrolling on the page containing your feed. You are also able to filter through your feed based on location, distance, price and hours. The app also provides an extensive list of ready-made filters, including "gluten free options,” “low-fat options,” “vegan options” and many more.

Each post includes a price point, a picture of the specific meal and the name and location of the restaurant from where it was purchased, which is geo-tagged and included in the app’s database (where you can search for a restaurant’s information). As a user of the app, you are encouraged to like and comment on posts. And your profile displays the ones you choose to engage with, as well as your own posts. 


Foodworthy seems to be a response to “food porn” and food selfie trends, which means it caters most heavily to millennial mobile users. In this SocialTimes article, Josh Bernfeld, co-founder and CEO of Foodworthy, says, “Younger generations are increasingly visual. We have found that people overwhelmingly prefer a good photo with a concise review to a long, opinionated written review. Knowing this, we have produced a powerful app that both users and restaurants love.”

Seems to me like Bernfeld is directly referring to Yelp, with its long-winded reviews and well-known tendency to displease restaurant owners. I guess this explains why the app looks and functions similar to Instagram, the premier photo-based app and most popular social media platform for millennials and youth. Yet, the app doesn’t allow you to edit the pictures of food before posting, which contradicts Bernfeld’s vision for the app as a platform for good photos and concise reviews. Ultimately, my user experience of the app only highlighted the app’s failures.

In other words, this app seems to ask more questions than it answers. Just when you think you are about ready to post, you ask yourself, is the picture of this amazing meal in my camera roll worthy of being posted, shared and talked about? How much content and engagement will my visual of a very specific meal generate? Not to mention that Foodworthy doesn’t even allow you to rate your meal before providing a review and sharing it with others!

In sum, it’s as if this app dishes up more social anxiety than good social media. If I were you, I’d start using Foursquare’s gamifying Swarm app, which at least rewards you with coins upon each check-in and encourages you to not only post photos of meals, but also rate and review restaurants, as well as provide your friends with tips. At least then your appetite for fun and rewarding social engagement may be satisfied… 

This post was written by current Renegade intern Sam Oriach.


Social News Roundup | August 14, 2015


1. “Boxes” Redesigns Organization: A Discovery Platform for Belongings

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Photo courtesy of Social Times

A new app named “Boxes” is designed to help users organize their personal belongings, as well as have the option to share them with or sell them to others. Check out the new app here.


2. Instagram Tops Snapchat and Vine in Satisfaction and Buzz (Report)

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Photo courtesy of SocialTimes

In a survey of 2,100 adults, Instagram topped Snapchat and Vine in both buzz and satisfaction ratings. Discover the full details of the findings here.


3. LinkedIn Dos and Don’ts for Business [Infographic]

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Photo courtesy of Social Media Today

Your business can attract potential customers and employees by having a polished LinkedIn profile. Advice for a professional profile, such as using simple language, can be viewed in this infographic.


4. How Can You Do Data Better?

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Photo courtesy of SocialTimes                     

With the seemingly endless amount of data to which companies now have access, many have a hard time identifying the most important trends for their specific business objectives. Companies can use data more effectively by first figuring out what they need to learn. See how you can tackle big data in this article by SocialTimes.


5. Report: Digital Natives Do Everything From Mobile Devices

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Photo courtesy of SocialTimes

Early adopters — millenialls — spend an average of 17.3 hours using technology per day, with the majority of that time being spent on smartphones. See the full results of the study by Refuel Agency here.


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