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Social News Roundup | September 26, 2014

  
  
  
  
  

1. Amazon Shoppers Can Add Items to Their Wish List With a Tweet

Amazon Twitter

Amazon shoppers can add items to their Amazon wish list by sending a tweet that includes  the hashtag #AmazonWishList and a link to the item. Read more…

 

2. Hyperlapse Update Enables Users to Use Front-Facing Camera

Hyperlapse update

A new update for Hyperlapse allows users to shoot videos with their front-facing camera. Read more…

 

3. Twitter to Begin Testing Targeted Ads For Movies

Twitter Movies

Over the next few months, Twitter will begin testing targeted ads for movie fans. The ads will be shown to users who tweet about movies on the social network. Read more… 

 

4. Pinterest Expands Efforts to Connect With Publishers

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Pinterest is expanding its efforts to connect with publishers through its promoted pins program and by helping them re-package content in a compelling way. Read more… 

 

5. Facebook Ads Now Have “People Who Like Your Page” Option 

Facebook Boost Post

The option to boost posts on Facebook’s advertising feature for “People who like your Page” has returned. Read more… 

 

6. Use Facebook to Reach the LGBT Community

Facebook Twitter

If you want to reach the LGBT community, use Facebook. In a study by Community Marketing Inc., 88 percent of lesbian and bisexual female Internet users and 79 percent of gay and bisexual males in the United States use Facebook for personal communication. Read more… 

 

7. The Anatomy of a Perfect Event 

Calendar event

In order to create good online content for an event, first formulate the goals and objectives of the event and use email teasers and hashtags to keep the conversation going. Once the event is over, follow up with a survey and create an email marketing list to create a lead generation campaign based on guests’ event experience. Read more…

Social News Roundup | September 24, 2014

  
  
  
  
  

1. To Compete with Google, Facebook Will Unveil a New Advertising Platform

Facebook Ad Platform

Facebook will soon unveil a new advertising platform called “Atlas” to improve the way that marketers target users. Read more… 

2. Tips to Help Your Twitter Search

Twitter Search

Did you know that Twitter’s search tool allows you to search for specific tweets and phrases? For example, if you want to search for a specific phrase, put it in quotes. For more tips to help your Twitter search, read more. Read more…

3. Instagram Releases Ads in the UK

Instagram Ads

Instagram is bringing ads to the UK, and the ads seen will be based on the people users follow and the content they like on Facebook and Instagram. Read more…

4. Live Tweeting During TV Shows Can Improve Follower Growth

Twitter Tv

Live tweeting during TV programming can help drive new followers. Follower growth for comedy and sci-fi shows can be improved by 408 percent if several members of a cast live-tweet together, and reality programming can experience a 229 percent lift if a host live-tweets during the program. Read more…

5. Local News Readers Share More Content on Social Media

News

People who read local news are more likely to share stories on social media than those who prefer national news sources. Read more…

6. BeLinked Is Tinder For LinkedIn

BeLinked

BeLinked is a new dating app that strives to make quality matches through the LinkedIn network. Read more…

Social News Roundup | September 19, 2014

  
  
  
  
  

1. Real-Time Events Will Show Up Higher In Your Facebook Newsfeed

Facebook6

Facebook is making adjustments to its newsfeed so that real-time events will be shown higher. “Trending stories” will be moved to the top of the feed as they’re occurring. Read more… 

 

2. Frequent Facebook Users Are More Susceptible to Phishing Scams

Phishing

Researchers at SUNY Buffalo have found that there is a correlation between the amount of time someone frequents Facebook and how susceptible they are to phishing scams. Read more… 

 

3. How Chobani and Taco Bell Win on Instagram Ads

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Chobani and Taco Bell have achieved similar success advertising on Instagram. Chobani’s campaign was able to depict new ways on how to savor their yogurt throughout the day, whereas Taco Bell was able to create a powerful visual narrative for their new breakfast menu. Read more… 

 

4. Small Businesses Spend More On Social Media Than Any Other Form of Media

Keyboard

To advertise and promote their businesses, small and medium size businesses use and spend more on social media than on any other form or media. Read more…

 

5. Social Media Ad Myths Debunked

Social Networks

Is the myth about paid advertising having the same effect on every social site true?  How about the myth that social media ads work well for all brands? Learn more about the truths behind several social media advertising myths with this handy infographic. Read more…

Social News Roundup | September 17, 2014

  
  
  
  
  

1. Facebook Creates Industry Pages for Developers 

Facebook5

Facebook has created industry pages for developers who are in the e-commerce, entertainment, games, photos and travel industries. Read more…

 

2. Flipboard Adds Video Ads 

Flipboard Video

Video ads will now appear on Flipboard. They are being presented as an additional component to display ads, and users need to engage with the ads in order to view the video. Read more… 

 

3. The Majority of Social Media Users Are Located Outside the United States

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The majority of social media users do not reside in the United States. 87% of active Twitter users and 84% of Facebook users are located outside the US. Read more… 

 

4. Social Media Tools Can Help You Lose Weight

scale

Researchers at Imperial College London have found that online social networks have a “modest, but significant” result in aiding weight loss. Read more…  

 

5. User Generated Social Media Campaign Brings Back Surge 

surge

Coke has revived Surge after an intensive two-year social media campaign. The nostalgic soft drink will only be available on Amazon. Read more…

Social News Roundup | September 12, 2014

  
  
  
  
  

1. Facebook Tests a New Feature to Schedule Deletion of Posts 

Facebook Delete Posts

Facebook is testing a new feature that will allow iOS app users to schedule deletion of posts in advance. Read more… 

2. Facebook Is Putting More Emphasis On Negative Feedback For Ads

Facebook Negative Feedback Post

To provide more relevant ads on its News Feed, Facebook is placing a larger emphasis on the reasons behind why a user chooses to hide an ad. Read more…

3. Vogue Angers “Black Booty “ with Booty Article

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In anticipation for the release of a new song from Jennifer Lopez and Iggy Azalea, Vogue published an article about the cultural progression of booties. The article was criticized for failing to acknowledge the relationship between popular opinion, butts and the female black body. In response, Black Twitter created the hashtag #VogueArticles. Read more…

4. CEOs Who are Active On Social Media are Seen as More Innovative

CEO social media

 

CEOs with a social media presence are seen as more innovative compared to those without one. Read more… 

5. Creating a Social Brand Narrative

Social Brands Networs

To reinforce their social narrative, brands should have a distinctive tone of voice, emphasize core themes every month, build content around occasions, be prepared to be spontaneous and use data effectively. Read more…

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Social News Roundup | September 10, 2014

  
  
  
  
  

1. The US Makes Up 41.5% of All Twitter Mention

Twitter6

A study from Mention found that the US makes up 41.5% of all Twitter mentions, followed by the UK with 9.7% and France with 5.4%. Read more… 

2. Facebook Hits 100 Million Users In Africa

FB Mobile2

Facebook now has 100 million users in Africa, which is half of all Internet users in Africa. Read more…

3. YouTube Ads Have Higher Conversion Rates Than Any Other Social Network

Social Networks

Compared to other social media networks, YouTube performs the best at influencing consumers purchasing decisions. Read more…

4. Facebook Videos Now Include a View Count

FB view count

Facebook is rolling out a view count feature for uploaded videos on the social network. Read more…

5. ALS Ice Bucket Challenge Videos Hits 1 Billion Views on YouTube

Ice challenge

YouTube videos relating to the ALS Ice Bucket Challenge have reached 1 billion views. Compared to 2013’s Harlem Shake video, videos relating to ALS Ice Bucket Challenge have double the uploads and three times as many views. Read more…

6. DiGiorno Apologizes For Misusing Hashtag #WhyIStayed

Digiorno tweet

DiGiorno apologizes for misusing the hashtag #WhyIStayed, a hashtag dedicated to drawing awareness for domestic violence. Read more…

Social News Roundup | September 5, 2014

  
  
  
  
  

1. Facebook Rolls Out Privacy Checkup

FB Privacy Checkup

Facebook is rolling out a privacy checkup to remind users to review their privacy settings and make sure they are sharing updates with the right audience. Read more… 

2. Twitter Forces Twitpic To Shut Down

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Twitpic is shutting down as a result of a trademark dispute with Twitter. Read more…

3. Organic Search Drives More Traffic than Paid Search and Social

Organic Search

A recent study conducted by BrightEdge has found that organic search drives 51% of traffic to business-to-business and business-to-consumer websites, whereas paid-search drives 10% and social drives 5%. Read more…

4. Marketing Budget for Social Media Increases, But Hard to Measure ROI

FB Twitter

Although social media spending is increasing, it’s still difficult for marketers to measure its return on investment. Read more…

5. B2B Companies Are Perfect For Employee Driven Advocacy Programs

Shaking Hands

Employee advocacy programs allow employees to use their personal social media profiles to drive brand awareness, leads and promotions for their company. Because B2B companies have large remote work forces and are targeting a more educated buyer, they are the perfect candidates for employee-driven advocacy programs. Read more…

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Social News Roundup | September 3, 2014

  
  
  
  
  

1. Twitter Revamps Their Sign-Up Process

New Twitter Sign Up Page

Twitter has revamped its sign-up process for new users to help them get immediate value out of the social network. Read more… 

2. Facebook Tests New Mobile Search Feature for Old Posts

Facebook Mobile Search

Facebook is testing a new search feature that allows mobile users to find old posts that were shared with them using keywords. Read more…

3. Instagram Is the Most Important Social Network for Teens

Instagram Teens

Instagram is now the most important social platform for teenagers, ahead of Facebook and Twitter. Read more…

4. Netflix Subscribers Can Choose What They Want to Share On Facebook

Netflix Facebook

Netflix is giving their subscribers more control over what they want to share over Facebook, which includes recommending videos to friends. Read more…

5. YouTube Reaches More 18 to 24 Year Olds Than Any Cable Network

Youtube

YouTube reaches more 18 to 24 year olds than any other cable network. Millennials consume more content on YouTube than ESPN, Hulu and even Facebook. Read more…

6. Fortune 500 Companies Focuses On Social Media Over Corporate Blogs

Fortune 500 Social Media

Fortune 500 companies are leveraging social media more compared to blogging. Research from the University of Massachusetts Dartmouth Center for Marketing have found that in 2014, 31% of the studied companies who have corporate blogs showed a 3% decrease in blogging in the past year. Read more…

Social News Roundup | August 29, 14

  
  
  
  
  

1. Twitter’s Tweet Activity Dashboard Is Open to All Users

Twitter Dashboard2

Twitter has begun opening its Tweet Activity dashboard to all users, which shows information including impressions, engagement and clicks. Read more…

2. Brands Immediately Hop Onto Instagram’s Hyperlapse App

Hyperlapse2

Big name brands such as Mountain Dew and Bud Light have already used Hyperlapse, Instagram’s app for making time-lapse videos, within hours of the app’s launch. Read more…

3. Facebook Announces “Events” Ads and Launches Advanced Insights for Events

Facebook Event Ads

In the coming weeks, Facebook will release desktop and mobile News Feed ads and insights for events. Insights that event hosts will receive include the number of people who have seen an event link on Facebook, the number of people who have viewed the event and the number of joins, saves and maybes the event has received. Read more…

4. There Is Now a Tweetdeck for Instagram

Instagram Tweetdeck

To organize your Instagram feed, Marvel, a London-based prototyping platform, has created a web app that allows you to add columns based on users or hashtags so that users can easily follow updates on certain topics. Read more…

5. Google Stops Displaying Authorship Markup In Search Results

Google2

Google will no longer display the names of authors in search results, since the feature wasn’t as useful to readers as Google hoped it would be. Read more…

Social News Roundup | August 27, 2014

  
  
  
  
  

1. Facebook Emphasizes Link Format Over Links In Captions and Status Updates

Facebook Linkbaiting

To improve the content that users see on their News Feed, Facebook is taking the steps to move against click-baiting headlines and favoring links that are shared via the social network’s link format. Read more… 

2. Pinterest’s New Analytics Tool Is Now Available to Businesses

Pinterest Analytics

Pinterest has released a new analytics tool that allows businesses to see detailed data such as the number of users who engage with their pins or which countries those users are from. Read more…

3. Instagram Releases Video Editing App Hyperlapse

Hyperlapse

Instagram releases a video editing app named Hyperlapse, which makes it easier for users to create tracking shots and fast, time-lapse videos on their mobile phone. Read more…

4. 64% of Back–to-School Shoppers Discover Products via Social Media

School Supplies

It’s back-to-school season, and nearly 65% of last minute shoppers are turning to social media to discover new products. Read more…

5. ‘Rice Bucket Challenge’ In India Helps Local People In Need

Rice Bucket Challenge

Described on Facebook as an “Indian version for Indian needs,” the “rice bucket challenge” encourages participants to share photos of themselves donating rice to those in need. Read more…

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