05.18.2012
Drew Neisser, MediaPost Marketing Daily Commentary
Five Reasons To Pic And Roll
In basketball, the pick and roll is a standard tactic used to free up a shooter from his defender. In social media, pictures are becoming an equally decisive means of gaining competitive advantage, freeing up marketers to tell their stories without a thousand words.

04.30.2012
Drew Neisser, MediaPost Marketing Daily Commentary
Why Big Brands Are More Socially Fit
Originally the domain of scrappy startups, social media has definitely hit the big time -- or at least has become the province of big companies.

04.23.2012
Drew Neisser, Fast Company Expert Blog
Social Media Fitness Report: How Does Your Company Measure Up?
How companies like IBM, Fusion-IO, Xerox, Discovery Communications, and more are mapping out and measuring the success of their social strategies.

03.22.2012
Drew Neisser, MediaPost Marketing Daily Commentary
Rethinking Your Facebook Strategy
The leap-year day launch of Facebook Timeline for brands may yet prove ironic. While the rest of the industry hailed the announcement as a great leap forward, I can’t help but wonder if Zuckerberg & Co. are asking brands to make a leap of faith -- does Facebook actually have marketers’ best interests at heart? One thing is for certain: it is time for all brands to rethink their Facebook strategy.

03.02.2012
Karl Greenberg, MediaPost (Drew Neisser quoted)
Limbaugh And The Perilous Media Landscape
Rush Limbaugh's radio show on which he labeled Georgetown University law student Sandra Fluke things like “slut” and “prostitute,” and suggested that women who demand contraception should find their way into the pornography business may be something of a sideshow, but it's a sponsor-supported one.