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Friday, May 22, 2015 Craig McGowan
1) Facebook IQ shares the blueprint for successful summer branding.  Photo courtesy of SocialTimes As people head...Read More
Friday, May 15, 2015 Craig McGowan
1) Why courting enthusiasts can take your brand to the next level.  Image courtesy of Adweek Marketing-inspired word...Read More
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NEWSLETTER
APRIL 2015

TAKE A WALK (ON THE AUDACIOUS SIDE)

Even in his dotage, Pinky, Renegade’s unabashed social mascot, lives for his walks. The slightest leash rattle awakens an infinite curiosity for the sights, sounds and smells that await just beyond the door. In this newsletter, we take our cue from Pinky and step out of our cubes to smell the roses at three sweet events: The CMO Club Summit, the PSFK Conference and the 2015 Shorty Awards.

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02.26.2015
Drew Neisser, Social Media Today
CMO OF THE WEEK: MICHAEL LACORAZZA, OF WELLS FARGO, ON STAYING CUSTOMER-CENTRIC
As a purveyor of not only fashion but also lifestyle, Converse has an opportunity to be a part of their customers’ everyday lives. Instead of pushing the sales angle, though, CMO Geoff Cottrill says that they are more interested in turning the reins over to the consumers and enabling them to steer the conversation.
02.19.2015
Drew Neisser, Social Media Today
CMO OF THE WEEK: CONVERSE'S GEOFF COTTRILL ON JOINING YOUR CUSTOMERS’ COMMUNITY
As a purveyor of not only fashion but also lifestyle, Converse has an opportunity to be a part of their customers’ everyday lives. Instead of pushing the sales angle, though, CMO Geoff Cottrill says that they are more interested in turning the reins over to the consumers and enabling them to steer the conversation.
02.12.2015
Drew Neisser, Social Media Today
CMO OF THE WEEK: KYLE SCHLEGEL, LOUISVILLE SLUGGER ON REACHING YOUR BASE
Louisville Slugger has a brand name recognition second to none in the baseball world which made modernizing the brand a particularly unique challenge for VP of Marketing, Kyle Schlegel. Find out how he did it here.
02.05.2015
Drew Neisser, Social Media Today
CMO OF THE WEEK: STEPHANIE ANDERSON OF TWCBC ON HER 3-WAY COMMUNICATION STYLE
What's TWCBC CMO Stephanie Anderson's secret to being her most productive self? The 1/3, 1/3, 1/3 strategy, of course.
01.15.2015
Drew Neisser, Forbes.com
The Science Of Ideation: What CMOs Can Learn From GE's Beth Comstock
When it comes to CMOs, Beth Comstock is atypical. It’s not just that she was a biology major in college or that she’s held the CMO title twice while staying with the same company for most of her career or that she helped launch an idea that now generates about $30 billion in annual sales for GE. No, what makes Comstock truly atypical is her commitment to innovation, turning what is for most an art form into a science, complete with methodical experimentation and relentless exploration.
01.14.2015
Drew Neisser, Social Media Today
Finding RTM Success in 2015
This is both an exciting and treacherous time for real-time marketing. It’s exciting because the playbook is being rewritten daily, as the availability of data increases the opportunity to connect at just the right moment in the just right manner with just the right people. That said, it’s also a treacherous time because do any of these things with blunt instruments, and brands risk coming across as invasive, insensitive or just plain stupid.