Does your social media measure up?
MediaMath - Train Your Brain
EMPIRE STATE BUILDING
AKAMAI ADS - BRAND NU GAME
NOLET SPIRITS: HARLEM
UBISOFT: HELLS HIGHWAY
1
2
3
4
5
6

Friday, Mar 6, 2015 Jen Ryder
1. Why your Facebook Page may soon see a dip in number of likes Photo courtesy of Social Times Facebook announced that,...Read More
Wednesday, Mar 4, 2015 Merlin U Ward
1. ‘U.S. News & World Report’ Backs Best Colleges Rankings with Facebook’s Interest Targeting | SocialTimes   Photo...Read More
Untitled Document
FEBRUARY 2015

THE HIGH C'S OF CREATIVITY

If you believe that big data has essentially negated the need for creativity and, more specifically, idea-driven marketing, then feel free to skip this piece and we'll catch you next month. However, if you share our belief that big ideas are still a critical means of differentiation, building brand value and driving sales, then please keep reading as we tap into the creative wisdom of Emilie Baltz, a truly ingenious food experience designer.

Consider, for example, Lickestra, a "licking ice cream orchestra" that Emily co-developed during an artist-in-residency at the School of Visual Arts. The concept blends sound and food into an aural and oral feast, one that is at once surprising and delightful, bringing a newfound perspective on the simple joy of licking ice cream. How one gets to an idea like this is anything but random and can indeed provide insights for those in search of a "C-worthy" approach to creativity.

READ IT

02.26.2015
Drew Neisser, Social Media Today
CMO OF THE WEEK: MICHAEL LACORAZZA, OF WELLS FARGO, ON STAYING CUSTOMER-CENTRIC
As a purveyor of not only fashion but also lifestyle, Converse has an opportunity to be a part of their customers’ everyday lives. Instead of pushing the sales angle, though, CMO Geoff Cottrill says that they are more interested in turning the reins over to the consumers and enabling them to steer the conversation.
02.19.2015
Drew Neisser, Social Media Today
CMO OF THE WEEK: CONVERSE'S GEOFF COTTRILL ON JOINING YOUR CUSTOMERS’ COMMUNITY
As a purveyor of not only fashion but also lifestyle, Converse has an opportunity to be a part of their customers’ everyday lives. Instead of pushing the sales angle, though, CMO Geoff Cottrill says that they are more interested in turning the reins over to the consumers and enabling them to steer the conversation.
02.12.2015
Drew Neisser, Social Media Today
CMO OF THE WEEK: KYLE SCHLEGEL, LOUISVILLE SLUGGER ON REACHING YOUR BASE
Louisville Slugger has a brand name recognition second to none in the baseball world which made modernizing the brand a particularly unique challenge for VP of Marketing, Kyle Schlegel. Find out how he did it here.
02.05.2015
Drew Neisser, Social Media Today
CMO OF THE WEEK: STEPHANIE ANDERSON OF TWCBC ON HER 3-WAY COMMUNICATION STYLE
What's TWCBC CMO Stephanie Anderson's secret to being her most productive self? The 1/3, 1/3, 1/3 strategy, of course.
01.15.2015
Drew Neisser, Forbes.com
The Science Of Ideation: What CMOs Can Learn From GE's Beth Comstock
When it comes to CMOs, Beth Comstock is atypical. It’s not just that she was a biology major in college or that she’s held the CMO title twice while staying with the same company for most of her career or that she helped launch an idea that now generates about $30 billion in annual sales for GE. No, what makes Comstock truly atypical is her commitment to innovation, turning what is for most an art form into a science, complete with methodical experimentation and relentless exploration.
01.14.2015
Drew Neisser, Social Media Today
Finding RTM Success in 2015
This is both an exciting and treacherous time for real-time marketing. It’s exciting because the playbook is being rewritten daily, as the availability of data increases the opportunity to connect at just the right moment in the just right manner with just the right people. That said, it’s also a treacherous time because do any of these things with blunt instruments, and brands risk coming across as invasive, insensitive or just plain stupid.