Does your social media measure up?
MediaMath - Train Your Brain
EMPIRE STATE BUILDING
AKAMAI ADS - BRAND NU GAME
NOLET SPIRITS: HARLEM
UBISOFT: HELLS HIGHWAY
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Friday, Sep 26, 2014 Juliet Fong
1. Amazon Shoppers Can Add Items to Their Wish List With a Tweet Amazon shoppers can add items to their Amazon wish list by...Read More
Wednesday, Sep 24, 2014 Juliet Fong
1. To Compete with Google, Facebook Will Unveil a New Advertising Platform Facebook will soon unveil a new advertising platform...Read More
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TAKE THE SOCIAL MEDIA FITNESS TEST AND COMPARE YOUR BRAND TO HUNDREDS OF OTHERS

SEPTEMBER 2014

NEW NUMBERS FOR 2015

We've counted up a multitude of new numbers lately that we thought were worth calling to your attention, including our new office number: 646-838-9000. We hope these figures help you recalibrate your 2015 marketing plans.

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09.18.2014
Drew Neisser, Social Media Today
The Best Hyperlapse Videos
On August 26th, Instagram released a new app called Hyperlapse that allows users to make time-lapse-like videos. Naturally, people and brands alike have jumped on the new tech to test it out.
09.09.2014
Drew Neisser, iMediaConnection Blog
The Fine Art of Marketing to Marketers
Brand equity by definition is the measure of trust built up over time through an interconnected series of favorable actions. This equity, often amounting to billions in added profit, is what separates a branded product from its generic rival. Ironically, what took years to build can be destroyed (or at least severely damaged) in an inglorious burst of branded incompetency.
09.05.2014
Drew Neisser, iMediaConnection.com
The 8 Fastest Ways to Make Consumers Hate Your Brand
Brand equity by definition is the measure of trust built up over time through an interconnected series of favorable actions. This equity, often amounting to billions in added profit, is what separates a branded product from its generic rival. Ironically, what took years to build can be destroyed (or at least severely damaged) in an inglorious burst of branded incompetency.
09.04.2014
Drew Neisser, Social Media Today
Which Pet Retailer Is Winning on Social?
It’s no secret that people love their pets. A recent survey by the American Pet Products Association (APPA) found that close to 47% of all US households have a dog, and around 37% have a cat. And these folks spend big on their fuzzy friends each year--$1,649 on their dogs and $1,271 on their cats to be precise.