Does your social media measure up?
MediaMath - Train Your Brain
EMPIRE STATE BUILDING
AKAMAI ADS - BRAND NU GAME
NOLET SPIRITS: HARLEM
UBISOFT: HELLS HIGHWAY
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Friday, Nov 21, 2014 Jen Ryder
1. You Can Now Share Tweets Via Twitter Direct Message   Photo courtesy of Recode Twitter now allows users to privately...Read More
Thursday, Nov 20, 2014 Jen Ryder
1.  In 2015, Posts which are “Too promotional” will get Minimal Reach on Facebook   Photo Courtesy of...Read More
Untitled Document

TAKE THE SOCIAL MEDIA FITNESS TEST AND COMPARE YOUR BRAND TO HUNDREDS OF OTHERS

NOVEMBER 2014

6 NEW RULES FOR SOCIAL MEDIA & CONTENT MARKETING

Here's a startling fact reported by SocialFlow -- 99% of brand-created content generates little to no engagement on social media. It turns out that most people have better things to do than like, share or comment on product-related posts, which means the vast majority of social media and content marketing efforts are falling on deaf ears. So what's a savvy marketer to do? We think the following six new rules will help a lot.

READ IT

1015.2014
Drew Neisser, Forbes.com
The CMO's Short Guide To Personal Brand-Building
Whether you call it Cobbler’s Children Syndrome or just basic neglect, talk to a cross-section of CMOs and you’ll discover a startling anomaly—though they dedicate their careers to building brands, very few have made time to take care of their own personal brands. This oversight leaves many a senior executive poorly positioned–especially when they become suddenly unemployed around 50 years of age, two fearsome and often concurrent inevitable events.
10.07.2014
Drew Neisser, Social Media Today
5 Ways to Fix Your Social and Content Marketing Problems
When I spelled out the failures of social media and content marketing in the first part of this post, the purpose of all this gloomy background data was not to be discouraging, but rather to make the case for a fresh - five-part approach - one that brings social and content together into a strategically sound powerhouse.
10.06.2014
Drew Neisser, Social Media Today
How Social Media and Content Marketing Fail—and How to Fix the Problems
The promise of social media was that brands would have real conversations with their customers leading to genuine engagement, brand advocacy, and millions of “earned” impressions, thus making the whole process unbelievably cost -effective. In reality, only a small percentage of CMOs believe their social media activities are cost-effective and delivering expected results at scale. Before getting to the solutions (and there are several), let’s review the failed promises one by one.
09.18.2014
Drew Neisser, Social Media Today
The Best Hyperlapse Videos
On August 26th, Instagram released a new app called Hyperlapse that allows users to make time-lapse-like videos. Naturally, people and brands alike have jumped on the new tech to test it out.