Does your social media measure up?
MediaMath - Train Your Brain
EMPIRE STATE BUILDING
AKAMAI ADS - BRAND NU GAME
NOLET SPIRITS: HARLEM
UBISOFT: HELLS HIGHWAY
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Wednesday, Sep 17, 2014 Juliet Fong
1. Facebook Creates Industry Pages for Developers   Facebook has created industry pages for developers who are in the...Read More
Friday, Sep 12, 2014 Juliet Fong
1. Facebook Tests a New Feature to Schedule Deletion of Posts  Facebook is testing a new feature that will allow iOS app...Read More
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TAKE THE SOCIAL MEDIA FITNESS TEST AND COMPARE YOUR BRAND TO HUNDREDS OF OTHERS

AUGUST 2014

MOVING IDEAS

In honor of Renegade's recent relocation uptown (437 Fifth Ave. NYC 10016), we thought we'd focus this month's newsletter on some truly moving ideas that cut through — not just the clutter, but the notion that in the era of big data, marketing no longer requires emotional appeal.

READ IT

09.09.2014
Drew Neisser, iMediaConnection Blog
The Fine Art of Marketing to Marketers
Brand equity by definition is the measure of trust built up over time through an interconnected series of favorable actions. This equity, often amounting to billions in added profit, is what separates a branded product from its generic rival. Ironically, what took years to build can be destroyed (or at least severely damaged) in an inglorious burst of branded incompetency.
09.05.2014
Drew Neisser, iMediaConnection.com
The 8 Fastest Ways to Make Consumers Hate Your Brand
Brand equity by definition is the measure of trust built up over time through an interconnected series of favorable actions. This equity, often amounting to billions in added profit, is what separates a branded product from its generic rival. Ironically, what took years to build can be destroyed (or at least severely damaged) in an inglorious burst of branded incompetency.
09.04.2014
Drew Neisser, Social Media Today
Which Pet Retailer Is Winning on Social?
It’s no secret that people love their pets. A recent survey by the American Pet Products Association (APPA) found that close to 47% of all US households have a dog, and around 37% have a cat. And these folks spend big on their fuzzy friends each year--$1,649 on their dogs and $1,271 on their cats to be precise.
09.03.2014
Drew Neisser, Social Media Today
How to Execute a Twitter Follower Strategy
Among the biggest challenges when launching a new brand or channel on social media is building community. This is particularly true on Twitter where a new brand with a tiny following is as appealing as a restaurant with no guests.